“The How To’s of Facebook Advertising”

   Everyone has heard of Google Ads, and they can work great and cost you a lot of your marketing budget. One thing with Google Ads is they can be misleading and really they have no restrictions! Facebook, now they are smart little cookies, they have created Facebook ads. This is how Facebook makes money. There are many more rule with Facebook advertising and restrictions, which I like, it is real advertising!

 

Here are some facts:

-      39 billion views per month on facebook

-      Facebook has 1/20th the number of advertisers than Google

-      On Facebook you can hone in on your target market

-      Facebook can be the future of advertising

-      Facebook pages are public and the Search Engines see them

-      Facebook advertising has been compared as the New age of magazine advertising

-      You have the ability to create an appealing ad

-      You can monitor what people are saying about your ad so you can improve it at anytime

-      The best thing Facebook gives you DATA

Steps to Create Your Ad:

Action 1

1)   Ad Creation

  1. Ads must engage Facebook users
  2. Use “The Creation Form” very simple
  3. Always use a image (Ones you have rights to or free ones)
  4. You can use captions in pictures as well
  5. Using Symbols may attract more clicks

2)   6 Rules you must listen to

  1. Headline – ask a question
  2. Picture – connects with people, tells the story and grabs attention
  3. Content – clear and if you make a promise you have fulfill it
  4. Using symbols &?/!@:) attracts more hits
  5. Use text on Images
  6. Landing page – fulfillment of promise in ad must be on landing page

3)   No No’s

  1. Use caps and lower case appropriately
  2. Grammar must be proper
  3. Do not write incomplete thoughts
  4. Do not use dots like . . .
  5. Only use authentic discounts if you are offering one
  6. Please use appropriate pictures
  7. Watch what you are saying or advertising, make sure it is not offensive
  8. No abbreviations

4)   Ad writing rules:

  1. Be conservative
  2. Tweak ads every 2 days if click through rate is below 2%, or you can tweak the target market as well

Action 2

1)   Targeting

  1. Facebook allows you to target people very specifically, use this to your advantage
  2. Keywords – using information from profiles and data they have put on their profiles
  3. Connections
  4. You can look at people birthdays and advertise towards that
  5. The key is multi layering, you don’t want to take it too far at the same time use the data you can

2)   Cost Pay Per Click with Facebook

  1. They suggest 0.85 per click
  2. Do not go below 50,000 targeted mark, unless your ad is very specific
  3. If Click Through Rate is under 2%, you need to tweak your ad
  4. You can set a daily budget and lower the PPC cost if you want

Action 3

1)   Budgeting – choose what you want to spend on a daily basis

2)   Remember you can set a daily limit of $10 if you want

3)   Run ads continuously

4)   Always start on Pay Per Click on the settings

5)   Facebook gives you a suggested bids, take highest bid and divide it by 2 then that is the amount you want to pay

6)   Facebook give you a estimate of how many clicks you can get, this is NOT a guarantee

I wanted to share this with you, this can be great to increase fan base, promote a special you are having or event better get more attendance at an event! Google is a great way of advertising and really can increase your business. Facebook is just another tool in your marketing tool box that you can use and may cost you a little less. I look forward to seeing your ads on Facebook.

This is what Facebook says about their advertising:

Connect with Real People

  • Reach over 400,000,000 active Facebook users.
  • Attach social actions to your ads to increase relevance.
  • Create demand for your product with relevant ads.

Create Your Facebook Ad

  • Quickly create image and text-based ads.
  • Advertise your own web page or something on Facebook like a Page or an Event.
  • Choose to pay per click (CPC) or impression (CPM) in your local currency.

Optimize Your Ads

  • Track your progress with real-time reporting.
  • Gain insight about who’s clicking on your ad.
  • Make modifications to maximize your results.

http://www.facebook.com/advertising/

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“Different Ways to Create Your Internet Marketing”

Most business people are used to the notion of having live events with paid attendees along with great attendance. I have noticed over the past year that has changed.  The numbers in networking events, workshops, seminars, and classes have gone down in attendance. It seems to me like people are wanting to stay in the comfort of their own home or office, rather that continuosly going to event after event after event. This has hurt the businesses of trainers, coaches, and teachers. Some people are about to give up on teaching because they think that there is no other way out there to teach others what they know.

WAIT there is . . . there are many options to continue what you love to do and have paid attendees and great attendance. With the technology today we have many great options like Webinars, Tele-seminars, Recorded online classes, and YouTube videos. Webinars and Tele-seminars can be found at www.gotowebinar.com, www.gotomeeting.com, www.freeconferencing.com, www.freeteleconference.com these are great resources to look into. With Webinars, there is a visual presentation and people like that. You can have an introduction video or just have a slide show of the content of the class. This is a great way for people nationwide to see you and grow your business. Tele-Seminars are where people have a call number and code and they call into you. This does not have any pictures and is a great tool to use for people that do not like to be on video. Tele-Seminars can be recorded or done live. This is also a great interaction tool where live people are able to ask questions and be interactive with you. Webinars have the same thing. Both of these options have the ability to charge for the event and also count RSVP, and then you promote them the same way as you would a live event, for example; networking events, pass out flyers, social media, website, facebook ad Etc.

YouTube videos are a great way for an introduction overview that you can blast out to your contacts and keep them up to date on current events you have. This is where people that are use to doing live events have a problem; they miss that live face to face interaction. With video you can still have face to face, just not person to person. The one thing I like to most about webinars and tele-seminars is they can all be recorded! This is a great way to create online product to sell to other clients and/or customers. By allowing yourself to create online products it will really will free up a lot of your time.

Think about it . . . if you could spend 3-5 hours a week creating online products such as video courses, recorded calls, e-books Etc. You could then send the rest of the time promoting your products and letting people come to you, rather than driving all around town teaching, finding a place to hold the event, figuring out cost, making promotional materials, drive time. Your time is the most valuable thing in business so we need to choose wisely. I look forward to seeing your products.

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Over Coming the Fear of Internet Marketing

Over the past 5 years or so, internet marketing has become a large part of business marketing and advertising. Before the Internet grew this large, there were other ways of advertising like TV, Newspaper, Print Magazine, Radio, and Door to Door.  Some people would say that the “old” ways of advertising were a lot more personal and private, and the thought of putting information on the web was scary. Now you need to be cautious and smart but internet marking can reach more people nationwide on a daily basis than those other forms could. Technical side of our world is constantly growing and some may say that is a great thing and some may say it is not. In my opinion internet marketing is a great thing, this can help our businesses come together all over the world and unite and also build a closer community.

There are many different ways of internet marketing strategies just like there are in a lot of industries. Someone told me the other week that there are many ways to do a lot of things, and there are only a few ways to do something wrong. With Internet Marketing including Social Media there are many ways to get results and have it be a profitable avenue for your business. People have a big fear when it comes to Social Media because you are exposing yourself, your businesses, and your opinions out into the world. You are finding people on Facebook from high school, college, old jobs, and other areas of life; this can be overwhelming and makes you want to resist Internet Marketing. What I would say is Don’t let the fear stop you from reaching potential client, the internet is a great way to grow your business and get the exposure that your business deserves. When you go to in person networking events, seminars, leads groups ect. you are meeting a certain percentage of people in your community, there are still thousands of people right in your back yard that could use your services/products  or would e a great power partner for you. Internet Marketing can include creating a blog, where you voice your opinion on your passion, that will convey a personal aspect. you can also post videos of your product/service, be active on social media (Facebook, LinkedIn, and Twitter), having a good website that is SEO (search engine optimization).By utilizing all of these tools you can increase your business immensely.

One of the aspects of Internet Marketing that I value the most is how you can track everything. With Social Media you can add fans, followers, and connections. Once you build those then you can start seeing how many people are being active on your sites and want to know what is going on with your business. With blogs you can put Google analytics on the back side so you can monitor how many people are coming to your site, where they are located, and what days they are coming to your site. This is a great tool to have in order to know what days are the best to post your videos and blogs.

Internet Marketing can be a little overwhelming but the secret to Internet Marketing is to create a plan of action. In this plan of action you will discover what your goals are, what are you excepting out of internet marketing, what type of people can help your business grow and who can you help as well. Do you need to do blogs, videos, social media, and more? Let’s find out!

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