Video Marketing – Top 7 Benefits

Have you been holding off including videos in your marketing mix?

If you want to generate more visitors to your web site don’t just rely on written content. Not all people like to read content online. Many are attracted by learning visually. This is why video marketing is so powerful. You now see Google video ads, video newsletters, video sales letters and so on.

Top 7 benefits of video marketing

1. Attract a large audience

Video enables you to capture people who like to watch rather than read. This extends the reach of your content because you can appeal to visual learners.

2. Engages the senses

If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. This engages more senses than written text which only uses one medium.

3. Access at any time

You can view videos with all kinds of devices these days eg ipods, cell phones, laptops, etc. allowing you to access video content anywhere at any time.

4. Achieve top rankings in the search engines

Google recently introduced Universal Search. This means videos now appear in the search results pages. For example if you Google “Mustang” you’ll see video listings of mustang cars on the first page of Google.

5. Become known as an expert in your field

If you consistently create high quality video content that your visitors want and need you will soon become recognized as the expert in your niche.

6. Repurpose content

Convert your written content to video by talking about it in a video clip or creating a slide show then upload it to video sharing sites like YouTube. The beauty of this method is that you don’t have to create fresh content and there’s no need to worry about duplicate written content.

7. Easy to create and publish

All you need is a video camera (or just use a digital camera), windows movie maker software (already on all windows’ computers) and a YouTube account.

Now you have no excuse for not creating your first video then marketing it on YouTube and other video sharing sites. It will take some time to get it right the first time, but with practice you’ll soon be generating more traffic to your web site.

http://www.drostdesigns.com/video-marketing-top-7-benefits/

I can help you with creating videos also, if you do not have a good camera. I do 4 videos for $125, email me if  you are interested yourmarketingvoice@yahoo.com

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3 Chrome Extensions to Improve your YouTube Experience

This is a great article I wanted to share with you . . .

I’ve recently made the switch to Google’s Chrome as my default web browser, almost out of necessity. Firefox had gotten to be a bit of a memory hog on my machine, and I began using Chrome  to try and ease the pain. What I found was a browser experience I greatly enjoyed. Being a video junkie, I’ve recently discovered a few awesome Chrome extensions that most of you will find incredibly useful, whether you use YouTube for business or pleasure.

1) Chrome Extension to Force YouTube Videos in HD Automatically

I’m a huge fan of YouTube’s HD capabilities, and choose to view their videos that way whenever possible. In fact, I prefer YouTube in HD to YouTube in standard definition so much… I could use a browser extension that makes it happen automatically.

Enter Auto HD. Auto HD is a Chrome extension that plays every video you watch in HD automatically, whenever the video has that capability. I’ve been using it for several weeks now, and I simply couldn’t go back if I had to.

2) Download YouTube Videos With Chrome Extensions

There is a tremendous demand out there for the ability to download videos from YouTube. Traditionally, Google has been quick to squash downloading sites–their terms of service still states that videos are for streaming only. A year ago, I rounded up some of the best YouTube downloaders I could find (along with some legitimate reasons why one might wish to download a YouTube video), and some of those have since become unreliable.

But a new contender has arrived, in the form of a Chrome extension–one you can download right on the Chrome website. It’s called YouTube Downloader, which definitely has a nice “obvious” ring to it. It places a “download” button down below the video player next to the standard “Share” button.

It’s entirely possible that this extension will have a short life, and it wouldn’t surprise me if Google shuts it down. But it’s been out for several months without an issue, and there are several more like it currently available.

3) Smart Video Enlarger Chrome Extension for YouTube

Another new Chrome extension that should enhance your YouTube experience is the Smart Video Enlarger. The extension automatically enlarges YouTube videos to full-screen resolution. There’s also an “Intelligent Scrolling” feature that allows for the maximum video size while the user explores the comments. Smart Video Enlarger is also compatible with the AutoHD extension.

Chrome users: did I miss any? What are your favorite Chrome extensions (or Firefox extensions) for enhancing the way you create, view, and market online videos?

More Web Video Industry Analysis –> YouTube Chrome Extensions: 3 Great Chrome Extensions for YouTube Video
(via ReelSEO Video Marketing) 

http://www.reelseo.com/youtube-chrome-extensions/

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New Facebook Pages Mean New Look, Greater Reach, and More

Late last week Facebook announced changes to Facebook Pages. The latest overhaul will streamline the look of the site to match Places and personal profiles. Plus, added features expand the options for brands to engage on Facebook.

Here are the highlights:
New Look Mimics New Personal Profiles and Places
Last month Facebook revealed it updated looks for personal profiles. Just as users are growing accustomed to the new look, Facebook announced similar updates for Facebook Pages – plus an array of other useful features for page admins.

What’s Changing: The addition of a photostrip at the top of the Page that mimics the personal profiles. This displays the latest photos the Page has tagged itself in, according to Inside Facebook.

What It Means: Users have done creative things with this section (view examples at Mashable), but because these photos display randomly, there’s not ways to work strategically with these images. Regardless, this will immediately put an increased focus on images.

What’s Changing: Tab navigation is now on the left, instead of the top. Six tabs are displayed by default, and tab names support more characters.

What It Means: The question of whether this move from top to left will reduce the traffic to tabs remains to be seen. As visitors grow more accustomed to the layout, checking that space on Facebook Pages could become commonplace. Plus, the added character space for descriptions might aid in piquing interest. This could make strategic use of default landing tabs more important than ever.

What’s Changing: Info blurb moves from Wall to Info tab

What It Means: For brands that aren’t highly recognizable, this could hinder their ability to give their “elevator pitch” to new visitors. Welcome tabs as default landing tabs can help raise awareness and could come in handy for this issue.

The profile pictures shrink from 200 x 600 pixels to 180 x 540 pixels. Shortly after the announcement, a Facebook bug led many to believe that tab width was changing from 520 pixels to 492 pixels. The tab width will remain at 520 pixels.

Administrators Have More Freedom to Speak on Brand’s Behalf

What’s Changing: Page admins can now “be” the brand on Facebook. This includes:

  • Browsing Facebook as the brand. Facebook will allow admins to jump between browsing the site as themselves or as the administrator. Along with this comes the ability for a brand to read a newsfeed of its own.
  • Posting comments on other Pages.
  • Liking other brands’ Pages.

What It Means: Brands have a bigger voice and greater reach. Not only will brand-to-brand relationships be seen (what if Coke and Pepsi Like each other? Packers and Steelers?), but this will also impact consumer discussions with brands on other Pages. There are co-branding opportunities in terms of cross-commenting on partner Pages. While there are opportunities for spam to increase or consumer fatigue to swell at seeing more brand posts in new places, if used wisely the increased freedom to engage in different parts of Facebook could be somewhat of a game-changer.

What’s Changing: Users will see friends who also like the Page, as well as Liked Pages that the user and the Page have in common.

What It Means: AllFacebook reports this is one of the most requested features. And rightly so – these connections mean more opportunity for organic discovery for brands. This is a good sign, especially with recent discussions around the need to break through the noise of users’ newsfeeds. The importance of having an internal process for commenting as a cohesive Page among team members will become more important to ensure there’s one voice among many admins.

Management Options Updated and How They Work with Shoutlet

What’s Changing: Admins can receive email notifications from Facebook when users post to the Facebook Page. These can be turned on or off by administrators.

What It Means: For small Pages, this will be a lifesaver. For large brands with a significant number of Likes, it will be overwhelming. For Shoutlet users, this feature currently exists. Unlike Facebook notifications that only notify of posts and comments, Page activity notifications from Shoutlet can be tailored and include more notification possibilities. For instance, users can turn off notifications for new comments and only receive email when new Likes are added.

What’s Changing: The order of Wall posts move from most recent to most relevant. If admins choose to display user posts (the other option is Page-only wall posts), Facebook determines the most relevant posts based on factors like friend comments, country, and more.

What It Means: For Page admins managing their Pages within the Facebook interface, this can make moderation tricky. Although there are email notifications, some have complained that without chronological ordering of posts, moderation will suffer. Having a social media management system can help your team catch everything and respond quickly – without being buried in email notifications from Facebook or wading through the Wall to find what’s new.

For current Shoutlet users, all changes are supported and are ready to roll when admins make the switch manually or Facebook converts all Pages to the new layout on March 1.

We’re interested in what you think about the new Pages. How do you think it is going to change the impact of Pages?

http://socialmediatoday.com/jason-weaver/270419/new-facebook-pages-mean-new-look-greater-reach-and-more

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How do you think of social media?

As a Social Media Manager I get asked the question a lot, “What does Social Media mean to you and how do you think of it differently?”

Well to me Social Media means a connection source. If you think about it Social Media connects people all over the world. People have found long lost family and friends; people have done business with each other, even though have never met.

In my environment, the people I am around the most are what I like to call “Light Workers” and these are people that are very authentic, bring spirituality into their business and talk about rising up to a new level of vibration for 2012. I always tell them by using social media the right way we can accomplish that. They give me a funny face most of the time.

Social Media is a tool we can use in the right way to find people nationwide that have things in common with us. We then build those relationships. We have videos we create to teach people what we do and who we are, we put those up on our Social Media profiles and that builds relationships. Sometimes people think that everything is going on the internet and we are getting away from face to face connections and growing part from each other. That is one way to think about it, OR you can think about it like this: there are thousands more people on the Internet that you can connect to. Yes people are using Internet more than going to meeting and events to find people. At the same time there are tools like Skype and GoToMeeting where we can still see that other person face to face.

I just want you to remember that Social Media is about building relationships with people from all over, it is NOT about selling.

Social Media can be our connection source to the world!

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