Facebook for Business Launches To Help Companies Market Themselves

I found this article very interesting, when you click on Facebook for Business it takes you to the page that Facebook has already had in

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As businesses clamor to join Google+, it may be no coincidence that Facebook has introduced a new site walking potential advertisers through the process of advertising and marketing on the social network.

The site, Facebook for Business, “provides step-by-step guidance for how to best use Facebook’s marketing tools,” a company rep says. Such tools include Pages, Ads, Deals, social plugins and Sponsored Stories.

Though Facebook is sought after by marketers, many have found the process of buying ads on the network complex, which has spawned a network of third-party agencies that specialize in placing ads on the network. With the site, Facebook hopes to offer more of a helping hand. “We want to inspire small businesses by seeing how other businesses have found success on Facebook by sharing their stories,” the rep says.

The new site is the latest effort by Facebook to court advertisers. In April, the company launched Facebook Studio, which showcases successful Facebook campaigns and gives awards for the best work.

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10 Ways to Use Google Plus for Marketing

This is an awesome article I wanted to share:

It was just a matter of time before Google created some real competition for Facebook. My prediction for Google Plus is that the technically more savvy and early adopters will flock to it, while the majority of people will continue with Facebook. However, there is much to be said about an early mover advantage yet! And, since Google rules the search engines, it may well be in your interest to setup a home on Google Plus. Here are 10 ways you can market using Google Plus. Keep in mind that Google Plus profiles do NOT yet exist for brands and businesses. They will add this in time, but for now, you, as an individual, can make the most of it.

1. Setup a solid profile. Your entire Google Plus experience starts with the profile. Just like on Facebook, your profile is key, so spend some time building it correctly. Start with a good headshot. And, if you think the advice is commonplace, just look at some of the pictures on Google Plus now. When you show up in people’s steams, all they will see is a thumbnail. So, choose something where you really stand out. Craft your introduction well. Make it so that people would want to add you to their circles. And, Google Plus allows for live links in the introduction itself, so make the most of it. Add links to your website, blog, LinkedIn profile, etc.

2. Add relevant and remarkable images. My hunch is that Google will index the pictures you share (unless you’ve kept them private). So, use images you want found in the search engines. If you are a speaker, add pictures of you speaking. An author? Add pictures of you at your book signing. The idea is to convey the right brand image.

3. Make sure your profile is OPEN to search. This is key, since Google reigns supreme in the search world, the chances are that your profiles will be indexed VERY quickly. When you hit edit profile, the very last item on your profile is “Search Visibility.” Make sure you have checked the box that says “Help others find my profile in Search Results.”

4. Optimize the links to the right of the profile using keywords. Again, a great SEO feature. What are the chances that Google will value these links highly? Pretty good, I’d say. If only to encourage people to use Google plus. On the right hand side of your profile, you can add links and the text that goes with it. Make sure you use the RIGHT keywords to connect to your website. For example, our link to the Marketing Zen homepage uses the phrase “online marketing.”

5. Use “Circles” to communicate with clients, prospects, media, etc. This is perhaps Google Plus’ greatest selling point. Most people’s lives have layers – professional, personal, acquaintances, etc. And, Google Circles allow you to make the most of the layers. For example, you can create a circle for prospective clients. And, then cater specifically to them with industry news, a solid case study, etc. (Tip: While Google will inform a person that you have added them to a circle, it won’t tell them which circle.)

6. Use +, Comments, and Share to boost relationships. At the heart of all good social media marketing and networking lies the power of relationships. As you interact with others, show support for their ideas. The +1 on Google is akin to “Like” on Facebook. You can also +1 and comment when you see fit, and you can also SHARE within your own stream.

7. Add videos to your profile. If only from an SEO perspective, the chances of your videos being indexed into Google’s search is higher. So, if you have online video, share it. If you are still missing the online video boat, go to Dave for some amazing web video help.

8. Add your industry or business name as a “Spark.” Sparks is a new Google Plus feature, and still in development. But, something tells me that this will also tie into search results or effect them in some way. For now, use it like you would a Google alert, and setup SPARKS for your name, company name, and industry terms. You can also always follow industry news using SPARKS. For example, I have technology and business as my SPARKS, and I follow the top articles in those areas.

9. Market research –ask questions and use Hangouts as needed. Google Plus is a hot bed for market research right now. People are a LOT more engaged there right now because it is a new playground. It reminds me of Twitter in the early days. Google hangouts incorporates video chat with circles. Want to invite all your sales people for a quick Monday morning meeting? How about a Hangout?

10. Get a custom URL to share your Google Plus profile. Just like the early days of all social networks, there will be a huge rise initially as people try to fill up their circles. And, as time goes on, this will slow. Make it easy for people to follow you, get a custom URL. You can do so at http://www.gplus.to.

Bonus Tip: Follow me on Google Plus at http://www.gplus.com/Shama for more Google Plus tips to come!

Article Source http://www.marketingzen.com/10-ways-to-use-google-plus-for-marketing/

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How Does Search Engine Optimization Apply To Internet Marketing?

If you have stepped into the world of internet marketing even slightly, you have probably heard the term search engine optimization before. This is an essential process that you will need to take on throughout your journey as an online marketer. A question you may ask yourself is why this process is so important. There really are a few reasons that this process is both important and beneficial for your business both short term and long term. Once you understand these benefits you will be eager to get started.

1. Once you have a website set up for your business, your next step will be to complete the SEO for it. Before you can carry out this important step of your plan you need to fully understand it. SEO is a process by which you design the internal structure of your site appropriately so that it can be found easier by search engines and site visitors.

2. Some things to pay attention to when you are designing the internal structure of your site are keywords and phrases. This is how sites are ranked among search results so when you structure your keywords and phrases appropriately, you raise your likelihood of being found by search engine spiders much higher. Also, when you are creating your site you need to be sure your content is both relevant and of high quality. This is important because it sets you apart from the competition and builds credibility with site visitors.

3. A part of your plan will always be niche marketing. When focusing on your search engine optimization you must be targeting your specified niche market. This will become relevant because the people that want your goods and services will find you much quicker when you are focused on a specific part of the market.

If you have ever wondered about search engine optimization, it is a good thing that you took some time to read up about it. The more you understand about SEO the better off you will be with your business goals. In the long term, your financial success will soar like it never has before.

Article Source: http://EzineArticles.com/5575421

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Video Marketing: Discover These 5 Tips When Marketing With Video

Video marketing is nothing new when it comes to effective internet marketing tools. The internet is always changing and if you want to stay ahead of the game, you need to know how to effectively use videos the right way. In other words, you cannot create a video, place it on your website and expect to get results. Video training is a must and I can tell you from personal experience that creating short videos and uploading them to the internet without effective strategies will not get you very far.

Your message needs to capture the attention of your audience. Let’s face it… the internet marketing game has definitely changed. Consider the fact that just several years ago, no one was talking about video to promote businesses. Nowadays, I think it is fair to say that most business owners realize just how important video is to their income.

Benefits That Video Brings To Your Business

•Videos equate to a great response (Everyone loves to watch videos)
•Excellent conversion rates
•The ability to create a captive audience
•Videos build trust!
•Builds relationships with potential customers
•Better online SEO (Google loves videos!)
•Videos are more personal giving you and your business that “personal touch”

Videos are fast becoming the way that people do business. Whether you are an online or an offline business, it does not matter. What matters most is that you get the business exposure and videos will give you the edge over your competition.

5 Tips When Marketing With Video

•Tell your personal story with an interesting video… the more compelling, the better
•Introduce YOU and your company with a testimonial from one of your customers because this will show your credibility
•Integrate video with social media by offering people something for free when they “like” you
•Creating videos will help you stay in touch and maintain relationships… following up is a must when marketing online
•Create videos as a way to automate your business using campaigns… doing so will allow your videos to work on autopilot!

The idea is not just to simply create business videos and then upload them on the internet. Instead, you need to do the following…

Separate Yourself From Your Competitors!

You can easily do this by creating videos to attract people to you and your business but again, knowing how to effectively do just that is essential to getting exceptional results. I believe that the majority of marketers understand how videos are playing a major role with marketing their business, especially over the last couple of years. My personal belief is that those who effectively use it with a compelling video will not only get noticed, but make a significant amount of money because of the power that this has on ones business results.

Just think about how many people are online marketing to others for just a moment. Think about when you go to a marketing event. Chances are you meet a lot of people but do you really remember everyone’s name, let alone what company they are with? Unless you have met the person before or have seen them in a video, it can be downright difficult to remember everyone. Videos can be a great tool to help build a relationship that truly lasts and they have the great potential of getting the results that equal more profit!

Sure, business cards, newsletters, brochures, flyers, postcards can be effective with your marketing efforts but I do believe that when given a choice, most people are more likely to watch a video which is why more and more online and offline business owners are taking massive action using videos to promote their business.

Article Source: http://EzineArticles.com/?expert=Josephine_Monty

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