Social Media Marketing – How To Get Comments On Your Posts

This was a great article from Marketing Artfully

Social media marketing is a bear! It can feel like you are posting all day and no one is commenting or even listening. Don’t let a lack of comments get you down, you never know who might be out there watching and not talking.

 

How to get social media comments - social media marketingThe picture that I have on this post was taken out front of my house with an iPhone and the app TruHDR (one of my faves). I noticed when I got inside that I had my thumb in the picture – doh! If I was “smart” I would have cropped it out and had a “good” picture to post (most of our clients want everything to be perfect). What I did was post it to my Facebook with the comment, “they are paving the road! and my thumb…:)”. I got 7 comments and a couple of likes. Social media is about being human and humans are not always scripted and perfect.

This goes for companies too! When Dominos Pizza started losing market share, they did not curl up and die, they said that they would have to change their sauce and the quality of their pizza and sales rose. Many small biz owners are SO concerned that they look perfect that they become bland and boring! Snazzy it up a bit! If you would like to find out about other companies who have admitted to being less than perfect, check out the Washington Post’s, Behind Domino’s mea culpa ad campaign.

Does It Matter How Many Comments You Get?

Getting blog comments and getting social media comments follow the same formula as all regular human interaction. There is research from 2006 that shows this perfectly (and given that the stats haven’t changed in the intervening years, tend to be pretty compelling). According to Jakob Nielsen,

In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action.

So think about that, for each commenter you have on one of your posts, there are potentially 90 people who will see it and never comment, BUT they saw it none-the-less! This is why you will go to a party and have someone you have never heard of say, “I am your Facebook friend” or “I see you on Google Plus all the time”. They see YOU and what you are doing, whether they talk to you online or not!

Funniest part of the Participation Inequality post was, “How to Overcome Participation Inequality – You can’t.” You can’t make people comment if they don’t want to, you can only post things that ENCOURAGE commenting and hope that someone jumps in to get the ball rolling.

Additionally, (I promise I will get to ideas of what to post to get comments soon), you need to be aware of WHEN you are posting things and who might be online at the time. If you are a nightbird and posting all your “stuff” at midnight, it may be pushed down everyone’s wall by the time they get up, OR you may have a hoard of people who are all up in the middle of the night with you who jump in to comment because there is not all that much else going on.

Timezones and posting matter too! If you are trying to target overseas customers, working on Eastern time won’t cut it. You are going to have to do some posting and commenting when it is mid morning and early evening THEIR time. Test this and see if it makes a difference in how many comments you get!

Social Media Ideas – What To Post To Get Comments On Your Posts

If you skipped down here, go up and read the rest, we will wait for you..:)

  • Personal items – The people working on the street outside my house are not inherently interesting, BUT it shows that I do not talk about marketing and small business all the time! It makes me more of a person and less of a company. I would say if you use social media for business that you should not talk about your baby, dog, husband, girlfriend or any other super personal thing TOO MUCH but that doesn’t mean that you can never talk about them! One guy who really gets this right is Daniel Webster Johnson. He is a Colorado Realtor who traipses around every morning taking pretty pictures of the Colorado countryside and his dog. It REALLY works for him!
  • Quotations – Now please note, these should only be quotations that have meaning to you. Just popping something up there everyday with no background as to why it is interesting is not that great a practive. I like quotationspage.com for quotes, the search engine is good and they have LOTS! Another good things to do is make up your own quotes – one fellow, Imran Rahman, has Imranisms. It always gives me a chuckle to see what he has posted!
  • Selling With People – You CAN sell if you are giving credit to other people at the same time! Kirsten McKay Smith is especially good at it on her Passion Rockstars pagewhich is a clearinghouse for her to talk to her team (and people who follow it may also want to become a member of her team after seeing how neat she is!)
  • Great Links From Your Industry– I am always looking for new things that could help my clients increase traffic or get more clients. Frequently I find good resources that I share with my online community. I also save these for my newsletter so they do double duty!
  • Post your videos– people like to see interesting things and if you can pop out a quicky video about your industry or a topic that will appeal to everyone, you can get some good interaction. Remember to be QUICK! 2 minutes or less.
  • Things from your past that are interesting– Could be reference to Woodstock from our baby boomer friends or a really great Muppet Movie clip. Just make sure you let us know WHY it is important to you!
  • Open Ended Questions – Ask your friends and circles an INTERESTING question that does not work with a yes or no answer. According to Buddy Media, Posts that END with a question (rather than having it at the beginning or middle) have a 15% higher engagement rate.
  • Trending topics – It is okay to comment on current events, I just make sure to stay out of religion and politics. Just think, if you are PRO REPUBLICAN or PRO DEMOCRAT, you are effectively alienating about half of the rest of your customers. I had a funny thing happen the other day, a fellow who was selling insurance threw out the term “Obamacare” and giggled like it was stupid. I can tell you, he DID NOT KNOW that would be offensive to some people in the room who would then choose someone else to work with. I KNOW, some people like to be very partisan on their social media and that is their choice. As a small business owner, I cannot afford to lose that many potential new clients. Nuff said.

The NUMBER ONE Most Important Social Media Commenting Idea!

Talk back. That is right, if you get one comment, talk back. If you get two, talk back again. People are more apt to interact with your posts if they know that there is a real person on the other side! If someone posts something nice on your wall, thank them. In general, just interact as you would with plain old humans you would come into contact in your day-to-day life.

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Social Media Video Tips and How To’s

After doing some videos I realized that I was NOT posting them to my blog! I cannot believe I did not do that. So I wanted to share with you a few videos that I have done to help you with your Internet Marketing. If you need help in any of these areas or have questions please feel free to contact me. Enjoy!

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Social Media Best Practices: 12 Tips for Making the Best of Facebook, Twitter, Google + or Any Other Social Site

This is a great article I found by Frank Barry http://socialmediatoday.com/frankbarry/328381/social-media-best-practices-12-tips-making-best-facebook-twitter-google-or-any-oth?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter

Do you know how many of your supporters use popular social networks like Google+, Facebook, Twitter and YouTube?

Twitter has more than 16 million users, and 42.3 percent of the entire American population is on Facebook. YouTube is the second most used search engine in the world. Google recently made a big social medial play by introducing Google+ which saw 20 million users within the first three weeks.

With usage stats like that it’s probably safe to assume that a large portion of your supporters, customers and/or prospects use at least one of these sites on a regular basis, right?

Which means you need to get laser focused on figuring out how to best utilize sites like Facebook, Twitter, Google+ and YouTube.

But as with anything, it can be challenging to figure out where to start or how to ensure your efforts are going to be effective.

With that in mind, here are 12 tips that will help you succeed no matter what social-networking site you apply them to.

1. CLAIM YOUR LAND

As you get more and more involved in using social media, be sure to claim your land by creating your organization’s Facebook page, Twitter account, YouTube channel, LinkedIn profile, Google+ profile, etc.

Think about it like when the Internet became popular — you wanted to secure your domain even if you didn’t plan on using it right away so others wouldn’t register it.

2. FILL OUT YOUR PROFILE COMPLETELY

The social Web is essentially a place where relationships are built, maintained and enhanced in a digital space.

It’s really no different than real life in that people want to get to know who you are, what you stand for, how you’re changing the world and what they can get by connecting with you. So make sure to take advantage of all the profile space you have by adding a picture, putting up information about your organization, providing links back to your website and so on. This way others know you’re a real nonprofit doing real things.

3. SPEND SOME TIME OBSERVING (AKA LISTENING)

An easy way to understand this concept is to think about attending a party where you don’t know many people.

It’s doubtful that you’d go barging in to conversations or groups of people without first getting the lay of the land by observing the room, looking for others who you may know or know of, and thinking about what you could talk about with those attending. The social Web is no different. It requires that you learn the culture, people and way to interact on each specific site. Twitter is different than Facebook, and Facebook is different than LinkedIn.

Spend some time observing how others interact, speak, share and communicate before you dive in. Creating a social-media listening dashboard helps as you get started. You can get one up and running in 30 minutes or less for free.

4. LOCATE YOUR PEEPS

Once you’ve begun to get acclimated with the culture and overall way to interact on each social site, start to look for those who are talking about or interested in things you find interesting.

For example: If you’re a nonprofit that focuses on disaster-relief efforts in places like New Zealand, then you may want to connect with the Red Cross and begin building a relationship with it. Or you may want to find individuals who are talking about the events around the world where disaster relief is needed.

This allows you to engage with people who are interested in the things you do and who might become supporters of yours one day. You should also get familiar with using search features like Twitter Search to help you find the right people to engage with.

Here are 13 simple twitter search examples to get you started.

5. ENGAGE, BUT DON’T YELL (OR ASK FOR DONATIONS)

After you’ve been observing for a while and locating like-minded organizations and individuals, you want to begin building relationships with them.

The key point to remember here is that you should not start by selling your wares or promoting your programs or asking for donations. Even though Social Fundraising is a great way to empower your supporters it shouldn’t be the first thing you focus on. Start by getting to know the individuals who run the social-media accounts you interact with — offer your help, assistance and support to them. Be the initiator and giver.

Spend some time in chitchat-type conversations to build real connections and relationships with others — it will pay off in the long run.

6. BUILD YOUR FAN BASE (JUST LIKE BUILDING YOUR HOUSE FILE)

As you start to engage with the right individuals and organizations, you naturally begin to build your fan base — it’s the organic way of doing things on the social Web.

In addition to that, once you’ve developed a solid presence, part of your fan-, friend- and follower-growth strategy should include promoting your presence on social-media sites to your current supporter base. You can do this by putting social-media links on your main website and sending e-mail communications to your housefile, letting all your supporters know where to find you on the various social-networking sites you participate on.

This helps build your social-network fan base in two ways.

First, it gets all those who you have e-mails addresses for to connect with you on Facebook, Twitter and so on.

Second, it gives you exposure to your fans’ networks and provides the opportunity for many more to find out about you.

7. CREATE MEANINGFUL RELATIONSHIPS

Now that you’re building a nice-sized following and engaging with the right crowd, you should focus on building relationships that are useful to others.

Sticking with the disaster-relief example, if you were engaged in helping those affected by a natural disaster in New Zealand, then you could help others by providing them up-to-the-minute news, pointing them to resources that would allow them to help or participate in the relief efforts, and creating conversations with others that help draw attention to the cause.

By being a resource to your community and helping others, you quickly build a great reputation online.

8. IDENTIFY AND INTERACT WITH INFLUENCERS

A key part of any social-media strategy involves identifying influencers — those who have nice-sized online networks can effectively spread your message and are able to activate others.

These individuals can help you reach more people because of the trusted relationships they’ve already built. As you build relationships with people online, look for the influencers and be thoughtful about how you engage and build relationships with them.

It’s very possible they can help amplify your message like you’ve never been able to do.

9. CONNECT THE DOTS

The social Web is very much a game of relationships and a place where those who are genuinely using the tools for good want to connect with other like-minded individuals.

As you build your network of fans, help them to get to know each other by connecting them. Make introductions on Facebook. Share something that one of your fans has done with another on Twitter. Help build a tight-knit network by being a connector who’s always looking for ways to build beneficial relationships between others.

10. PUMP OUT USEFUL INFO. AND CONTENT

Think of participating on the social Web like you think about your website.

Would people come back if you failed to update your website with useful information on a regular basis? Doubtful. The same holds true on the social Web, so make sure to consistently share great content that’s relevant and useful to your fan base. Keep in mind that it doesn’t have to be content that you wrote or created. It can be news stories, resources from other websites, information from a partner organization, etc.

The key is that you become valuable by sharing useful content.

11. ACTIVATE YOUR NETWORK

At the end of the day, doing the steps outlined above have a purpose.

That purpose is to build a community of people who are supporters of your organization and willing to take action in support of your cause.

Your online network will respond when you ask if you’ve built real relationships, engaged with people, proved to be a useful resource, connected others and had an overall positive impact on your online community.

12. SAY THANK YOU

Good manners apply in any social setting, and the Web is no different.

Make sure to continually show appreciation when you’re fans support you by donating, volunteering, sharing your content, retweeting a tweet, liking a Facebook status update, attending an event or any other action you’ve requested them to take. It shows that you’re paying attention and that you’re grateful for every bit of support.

And that keeps people coming back to support you every time you need them.

What one tip would you add? There’s plenty more out there that you’re doing a great job at, I’m sure!

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Why Niche Marketing Is Important For Internet Marketing

What is a niche? A niche is a portion of the market that is not being addressed adequately. You must identify the niche that you are targeting so that you are able to focus your work properly. There are a few reasons why niche marketing is important that you must understand before you get started. The main thing about marketing online is to be prepared before you get going. Preparation is vital because it can take you from your dream to a reality.

1. If you get started with internet marketing and do not select a specific niche then you will likely lose your goal along the way. It is like going into something blindly and that just does not turn out well. You must know who you are targeting and what portion of the market is not being targeted already. If you go after a segment of the market that has a lot of competition then your likelihood of making a lot of money is very low.

2. Niche marketing is also important for your search engine optimization needs. SEO is a very important process and you must know what niche you are targeting so that you can use the proper keywords and carry out the process correctly. If search engine optimization is not carried out appropriately then your goals will not be fulfilled. Take some time to put some thought into this before you get started.

3. The best thing about niche marketing is that it provides you with a direction along your internet marketing process. It feels so much better when you have a direction. For some, niche marketing seems like such a simple part of the plan but it may not always be so obvious for everyone. No matter who you are, it is always helpful to have a direction and in this case, if you do not have a direction with your niche then you will fall off your path very easily.

Niche marketing is vital for many reasons. Take a look at a few of these reasons and learn to implement the ideas throughout your own internet marketing process.

Article Source: http://EzineArticles.com/5567855

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