Is Social Media Marketing The New SEO?

People who are not familiar with how internet marketing works might think that social media marketing is the new Search Engine Optimization. No, it’s not! Social media marketing is an effective supplement to any standard SEO endeavor that you do, but it can’t be used as a replacement. Implementing this strategy is like employing a PR firm once you’ve released your SEO-optimized website. On-page SEO is obviously not as captivating as social media marketing, but it is still the most significant effort you can implement to your website.

As for your social networking efforts, you should visit your existing social accounts, and focus on how you can bring more visitors to your website. However you have first to determine who your target visitors are, what keywords they use in searching for information in the search engines, and in what way your website can help them. Be sure not to miss any of these as you go through your optimization process. All of the social networking sites and traffic won’t result in anything if your target visitors are not part of your online connection or network.

If you didn’t earn the ROI, don’t fret. Most often, it is based on whom your target visitors are, where they can be find, the kinds of services or products you provide, and if your website genuinely supplies your visitors with what they’re searching for.

Applying basic SEO such as building a crawler-friendly website that is made up of relevant keywords that people often typed in the search engines to find the things you offer, shouldn’t be underestimated. These SEO factors can be considered the foundation of your SEO efforts to achieve results.

SEO & Social Media Marketing Guide is written for companies that don’t have the luxury of a big marketing budget, and don’t have the time or staff to devote to a full-time online marketing project. Get it today!

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Using Video Marketing for YOUR Business

The usage of video on the web offers certain distinct, from SEO advantages right through to increased sales conversion, let’s look at the benefits of video content in detail.

1. Increasing your SEO

If you did not know . . . social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time.

Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.

2. Video Distribution

There are several video distribution sites that allow users to upload their videos to many websites at once. Tools such as TubeMogul, VideoWildfire and Hey!Spread allow you to add your videos to a lot of the popular video-sharing sites such as YouTube, Vimeo, and others simultaneously. These websites usually offer optimized videos for their mobile platforms too, thus automatically expanding the reach of the uploader’s brand.

3. The Social Media Effect

Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.

4. Automatically Increase Traffic to Your Website

If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property which features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.

5. Increase Sales by Having a Great 1st Impression

For example, assume the case of a website that reviews cameras and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online.

6. More Success with Opt-in and Subscriber Lists for Video Based Feeds

People are used to getting walls of text and promotional offers in their inbox all day long. Not many marketers out there offer informational videos to their subscribers. Since most people are already signed up to one or more textual newsletters, a weekly video-based feed can be a nice change. Also, some concepts are better demonstrated over video.

7. Personalized Experience for Your Customers

You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them.

8. Automation of Video Creation

Earlier, video production used to be a lengthy process involving half a dozen people and a lot of equipment. But nowadays, video production is seamless and in a lot of cases, completely automated. All in all, video marketing is highly beneficial for improving brand recognition and customer retention. Online businesses that haven’t jumped onto the video bandwagon already should look at it as a serious option for improving the quality of their websites.

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