Combining SEO and Social Media

Experts suggest marketers integrate their SEO campaigns and their social media accounts into one strategy.

When SEO and social media are divided into separate entities, firms often end up choosing one over the other. This could end up being costly in the long run.

A more efficient strategy is to utilize a joint social media and SEO campaign in order for your business to get the most out of both tools.

Online marketing blogger for, Rob Stretch, explains, “One channel can be leveraged to improve another benefit to a whole campaign; such is the case with social media and search engine optimization.”

Stretch also explains how social media can be used to establish and expand brand relationships. These relationships can then be used by SEO to create links between the interested parties.

Additionally, Twitter can be added to generate content and spread banner messages to put businesses in contact with influential people in their distinct industries. This will then boost brand awareness and build further connections.

These social media connections should then be promoted. Place tabs on each web page to allow users to “Like,” “Tweet” or “+1” it, to help further promote the website and its content to the target audience while giving it greater authority in search engines as well.

On, Stretch concluded that, “Despite multiple differences, both channels are the same in that they can be leverages as traffic sources to your website.”

In your company’s social media efforts, it’s clearly a wise choice to consider integrating social media and your SEO campaigns to a single strategy to see the greatest benefit!



Google’s New Search Ads Program




Google’s latest feature AdWords, “Dynamic Search Ads” indexes your website for changes, takes keywords for your site and composes a unique search ad based off of search queries you haven’t used in AdWords.

Based on what was searched in Google, it generates a dynamic headline. This headline is separate from other campaigns you’ve set up. A key thing to be aware of with Dynamic Search Ads is that YOU write the content of the ad and Google creates the headline.

About 16% of all searches through Google everyday have never been searched before. Dynamic Search Ads allows advertisers to target relevant searches to their website with unique ads created from your sites’ content.

This new feature provides “broader exposure” to help businesses get more targeted people coming to your site. Google reported that advertisers in their pilot program have been getting a 5-10% increase in clicks and conversions in addition to an overall positive ROI.

Dynamic Search Ads lets you control your ads. You can make them show for your whole site, or restrict it to a specific page on your site.

This will ultimately benefit large clients who don’t want to have to browse through thousands of pages to see what they want to promote. Simply by providing Google the keywords to look for in their websites, Google dynamically creates ads based off those pages’ content.

You’ll still be able to view everything and compare it with the present data in AdWords, and you can still adjust your max CPC bids and negatives.

It has not been decided when this new feature will be open up to everyone, but to sign up for the beta program, contact your Google representative or sign up at



Be Heard with Social Media Marketing




Businesses today have an increasing number of online tools for social media marketing to quickly inform consumers about their products and services.

In addition to the well-known sites like Facebook, Twitter, LinkedIn and now Google+, companies can access over 300 social media sites, like Buzzy, StumbleUpon and ZingMe.

But, with such a multitude of social media sites, businesses must develop a proper online marketing strategy to see success. Managing director of the Institute of Online Business, Nicole Coughlin-Smith, claims that, “Creating a social networking existence is paramount in this age of new technology and businesses that don’t engage in some form of social media communication will struggle to survive over the longer term.”

Smith suggest to, “Invest in a Facebook page dedicated to your business, a Twitter account where followers can see instant news and updates, and a YouTube account which is an ideal platform to show how-to tips or product testing videos to potential or current customers.”

Here are five simple business tips to make social media work:

1.The key factor to remember when making a social media platform is to always redirect customers to your original site. You will maximize potential conversions by allowing customers to link back to your main business site.

2. Focus your social media marketing on a few platforms, rather than taking on too many at once.

3. Interact with customers through social media before, during AND after a sale.

4. Remember that Twitter is very effective for short news updates and information bulletins, so take advantage of short 140 character postings.

5. Facebook’s recent change to give businesses more functionality on the site allows businesses to no longer have to link their profile back to a personal profile. This makes it easier to track traffic, control posts and customize settings.



Social Media Marketing’s Growing Popularity

Why use social media marketing?

Many of today’s successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today’s market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails. Many shy away from garage sells when they can utilize Craigslist. While some may resist the facts, this country and the rest of the world relies on technology more and more every day. This is not something to dread or dwell upon; it is something to take advantage of!

For anyone born after 1980, it is easy to notice the growing popularity of social networks and it does not take a genius to identify the direction in which our world’s social media market’s popularity will continue to move. People from the age of 20 to 29 use social media more than any other age group, with 41% spending 11+ hours a week on social media sites. Age 30 to 39 is the next most frequent user base of social media, with 37% of them spending 11+ hours a week on social media sites as well. While the younger age groups on these networking sites will be more interested in social status, the older groups will focus on marketing and advertising. Understandably, most people have heard of Facebook, which has become the largest social networking website to date. Facebook has over 500 million users, half of which log-on at least once per day. Among the US internet populace, 72% are members of Facebook, with ages 18-24 seeing the most rapid growth. That is 36% of this country’s internet users visit a single website each day! It would be exceptionally hard to find another channel with that kind of impact. Twitter, LinkedIn, and blogs are just a few of the other popular social networks available today, all providing remarkable accessibility to a large group of people.

Social media is the fastest growing marketing tool, and any business not capitalizing on its numerous capabilities could be at a disadvantage to its competitors. Waiting around and not taking advantage of this vastly growing marketing tool is an opportunity that companies are missing. Business is ever evolving and so must marketing campaigns in order to keep pace with the competition. So then why wouldn’t someone immediately get involved with social marketing? It cannot be money, as most of these networks are free. It cannot be experience, because anyone can outsource their social marketing for dirt cheap. Most people just do not know. They do not know what it is, nor understand its capabilities. But most importantly, they are unaware of the positive economic growth it will potentially have on their company.

Social media marketing is the attempt to broadcast various forms of media over social networking technologies, plain and simple. A few perks of social media include increased exposure, increased lead generation, gaining of new partnerships, increased traffic, and marketing cost reductions. On average, 88% of marketers using social media have reported increased exposure for their business. Almost half of these individuals who employed marketing tactics through social media for 12 months or less reported new partnerships gained. Users who spent 6 hours or less per week saw their lead generation increase, and 58% of small business owners using social media marketing were more likely to see marketing cost reductions.

The internet is providing this world with new products, capabilities, and tools that have never before been possible. Social media marketing provides the ability to potentially influence hundreds, thousands, or even millions of people for a fraction of the cost of outdated marketing methods. It is the responsibility of today’s businessmen to focus on the future of every market and the direction it is heading. Social media is a wise investment for almost any company and will be more beneficial the earlier it becomes integrated within a company’s strategic initiative. Social media networking is only going to grow, and my best advice at this point is to establish your brand as soon as possible through these means.

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Generating Content To Lead To Sales

In Internet marketing, a company’s target audience is never made of impulse shoppers, but rather thoughtful buyers who want to invest in a quality product. This means it’s important to continually deliver relevant, meaningful content so that when your customers are ready to purchase, you’ll be in their minds.

There are three steps to take in communicating with consumers:

  1. Give Something (tips, insights, information)
  2. Share Something (referrals, resources)
  3. Say Something (give an opinion, start a discussion)

If all you ever deliver to consumers is promotions or a hard sell, you will be quickly tuned out. If you come across as a thoughtful, generous expert who wants relationships with consumers, your business will be more effective.

Next, consider these three ways to be on the top of consumers’ minds.

1. Make it easy to be found online

To attract target consumers, optimize your website with the right keywords. Consumers do lots of research before making an important purchasing decision, so if you take the time to strategize the keywords/phrases people will search, you will become more visible. Think about the main five words/phrases you want to be known for and optimize your Internet presence based on those.

2. Leverage Social Media

Facebook, Twitter and LinkedIn are the three most common social networking sites that companies use to market themselves. Utilize these sites by attracting fans and enticing them with unique, fun posts so you’ll be consistently remembered. Choose the social media sites you want to use and build a strong presence in them and provide continual, updated posts to keep consumers interested.

3. Consider a regular newsletter

While a regular newsletter seems like a big commitment, ongoing communication to your target audience is always worth it. Consider a regular correspondence to your target audience, and use the 80-20 rule: 80% of the content should be informational, and 20% should be promotional.

To create and maintain positive visibility with your target market, you must give and share first before you can sell. This will ensure sales in the long run as you will be a memorable brand to of your consumers.



Using Social Media to Improve Your Business

Most of us have used social media at one time or another. Not only is it a good place to find old friends from school, but it can be used for online marketing strategy. You probably have heard of Facebook©, Twitter©, and LinkedIn©, with the latter being geared more towards business people in general. I am going to show you how to use these networks to benefit your business.

Here are some amazing statistics about Facebook© alone.

  • In 2010 a 207% over 2009 in searches.
  • It was the most searched term in 2010.
  • A record-breaking 750 million photos were uploaded over New Years weekend.
  • 71.2% of all U.S. internet users are on Facebook©.
  • Ad revenue for Facebook will top $2.2 billion in 2011.
  • 700 million active users on Facebook©.
  • 175 million users on Twitter©.


Using social media can be very advantageous for businesses worldwide. I know myself I use all of the above mentioned social media companies for my business. Your contacts that you acquire by finding someone you know or who might join your network can become a social media tool for you. What I do occasionally on my own Facebook© page is drop a link to one of my websites. I will either have someone give me a comment about the link which opens me up to extend conversation with that person more on a personal basis. Below I have listed what I consider the best free ways to use social media to improve your business.

  • Be your self- What I mean by this is to engage in conversations online like you would in person. Tell the person a little about yourself and what your goals are. Build a relationship and later they could become your customer because you have gained their trust.
  • Place a link to your website on social networks- My placing an occasional link to your website or an offer you may have that would benefit someone you can also receive comments back from people and tell them more about your business. Sites like Facebook© and Twitter© permit links as long as you keep from spamming. Do everything in moderation and you can be rewarded.
  • Create a page for your business- Another free way to gain exposure for your business is to create a page on Facebook©. By creating your own business page you can reach thousands of people.


We just covered a few free ways to get your business seen using social media, now let us look at paid advertising on these networks. As I told you currently 700 million people use Facebook© alone and another 175 million use Twitter©. It only makes sense to target your advertising campaigns on these social media networks. Using social media advertising you can target your audience my age, income, and demographics. Pin-pointing your advertising is more cost-effective and will give you a bigger piece of the pie.

My advice to you is not to overlook the power of social media. Indulge frequently with your contacts and reap the rewards of trust.

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Using Twitter As a Reactivation Strategy





While Twitter is great for sending out messages to a mass audience, its main strength to marketers is in its ability to build one on one relationships.

What marketers should strive to do is deliver campaigns in the public timeline when there’s an opportunity to get the audience’s attention by utilizing the @mentions feature. @mentions lets users put the @ sign before a username with a message that goes directly to that user’s homepage.

After the user sees that tweet, they either can reply, retweet, mark as a favorite, or ignore it. This is where an intimate relationship with a consumer can begin or be renewed.

To develop a Twitter reactivation program, start with an initial test group. Keep in mind that these campaigns will happen in a public timeline, so do not flood the stream with span-like behavior.

When choosing your test group, remember that it’s recommended to use a maximum of 30 total outbound tweets a day from any account. If you have an account that currently has high volume of outbound tweets for customer service, perhaps use one account for customer service and one for marketing.

To match email addresses to Twitter users, you can import your email list to a gmail account and upload it from the “find friends” tab of the “who to follow” tool on Twitter. You can then choose to follow all the matches, or save them to a list. Because you want to keep your following and follower counts in check, don’t automatically follow everyone. Try instead to save the matches in a private list.

Also consider using customer relationship management platforms, like Salesforce, to help maintain your lists, manage and analyze campaigns, and export campaign messaging for uploading to a Twitter dashboard like HootSuite.



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