The Power of Pinterest






The latest social media craze is Pinterest. Currently, Pinterest is not as big as Facebook and Twitter, but companies should look into adding Pinterest to their social media strategy to build up their brand.

Pinterest is an online “pinboard;” users can “pin” content and images they are interested in and can share it with users with similar interests, family and friends.

Just since last May, Pinterest’s audience has grown 76%! This shows just how relevant this site is becoming. In fact, it’s becoming one of the fastest developing social media site ever and is a great site to use to show off products and get noticed.

Right now, brands should develop their image on Pinterest before the site explodes and becomes even more popular. Become a brand already noticed on Pinterest right now before you become lost amongst even more brands in the future looking to join the site.

Build a strong presence on Pinterest now so you get used to the site and know exactly how to use it efficiently. The site is the newest way to visually show off what you have to offer in a new way that Facebook and Twitter cannot. Furthermore, it allows you to build strong relationships with consumers who share your same interests.

After finding these consumers who are passionate about your brand, they will share your content on the site, ultimately bringing you more consumers who fit into your target audience.

Make your boards fun, creative and exciting to get some attention and highlight what you have to offer. Pinterest is great for retailers showing off fashion trends, restaurants showing off their best dishes and brands that really target the youth culture-music, movies, celebrities, festivals, etc.

Give Pinterest a shot and give the world visually pleasing images of what your brand has to offer and watch your brand identity and loyalty grow!


Getting Word of Mouth Marketing Right





By posting and sharing information the right way through various social media platforms, followers will post and share your information with their friends and followers on more social media sites, and you will ultimately become a stronger brand. You want to get people buzzing about your brand in a positive way with word of mouth marketing.

With social media sites, you must be careful about choosing what to post and share with your audience. If stated correctly, your posts have the power to engage and inspire your customers and they will automatically want to share what your brand has to offer with others.

Word of mouth marketing is as social as it gets. It allows your fans and followers to become your advertisers. Furthermore, they advertise your brand to new audiences and demographics, allowing you to reach more potential customers.

However, if you word of mouth marketing strategy isn’t done right, it can backfire and give your brand a bad rep. So, be careful with your campaign and use these tips to help you along the way!

1. Offer Quality Products

Without taking the time to develop the quality of your content, no consumer will give a second thought about your brand or product. Or worse, they may feel the need to spread negative opinions of your brand.

Millennials especially are affected by word of mouth marketing when making purchases. This generation, aged 18-34, uses and makes recommendations online to help their favorite brands, and will also give criticism online to help others’ purchasing decisions.

Invest in perfecting your products and services in order to get positive feedback from your fans and followers. Otherwise, you will see a wildfire of negative reviews about your brand!

2. Gain Consumer Trust

In order to carry out word of mouth marketing successfully, trust is essential. Hiding and/or laying low in the social media world will only cause customers to easily look over your brand or question your brand identity.

With 76% of consumers already feeling that companies lie in their advertising, it is key to building trust with your audience to keep loyal consumers for life. By getting your consumers to advertise for you with positive word of mouth marketing, others will see truth and the “realness” to your brand. People are more likely to trust their friends and followers on social media sites than a brand they are unfamiliar with.

3. Get Some Recommendations

As long as you use your manners and say your please and thank yous to your customers, asking them for recommendations can strengthen your word of mouth marketing.

Through social networking, you can stand out among other brands by highlighting recommendations and creating forums to build conversations with your consumers.

In fact, 93% of customers have noted word of mouth as the best and most reliable source for information on brands, products and services. This means recommendations could be the golden ticket for your word of mouth marketing.

If you can gain happy consumers who enjoy following and promoting your content, you will see long-term benefits in building a strong brand image.

Use these three ideas to help build your brand and gain consumer loyalty with the power of word of mouth marketing!



A Peak Into Pinterest





With social media marketing, there is always a new platform coming out to learn. Pinterest happens to be the latest social media channel, and it is quickly becoming a popular site among users. Pinterest lets users “pin” things they find on the web that they like onto an online pin board. This new platform has great potential for small businesses selling visually unique products in particular.

Another appealing element to Pinterest is its strong social factor. Users can share their pins with followers on Twitter and fans on Facebook. These pins can then be repined and shared. Furthermore, users are also able to make new pins from anything they find on the web, or other social media sites.

Marketers everywhere are starting to discover how much potential Pinterest has to offer. Here are a few things to expect if your company starts using Pinterest.

1. More traffic to your site

After importing a “pin” (an image) to Pinterest, the site then links that pin back to its original source. For example, if a restaurant posts a pin of one of their best dishes, users can click on the image and will be directed to that restaurant’s website. This element of Pinteret will certainly drive traffic to your main site and increase your company’s SEO.

2. More insights into followers’ interests

Companies are using Pinterest for market research. The site is a great way to connect with consumers knowing that anyone can create a pin board in the site. This means that a clothing boutique could use Pinterest to discover what trends users are sharing with others. Then, using this information, the retailer could use these trends and styles and post similar clothing onto their pin boards. Or, they could use this information to make their own board that users could pin clothing trends that they’d like to see in that boutique. This gives businesses great feedback and insight from their followers.

3. More relationships with customers

New companies will find great success using Pinterest to get their name out there and create lasting relationships with new customers. The pin boards are public, so anyone can see and share pins. With a strong brand community, businesses will ultimately expand, and sharing your product images on Pinterest is sure to spark interest around your brand.

With any social media channel, it’s important to have strong connections and be active and engaged with your followers. Simply sending out promotions is not the way to start to reach customers. With Pinterest, users will immediately follow businesses that provide them with valuable content that connects with them on a personal level. After gaining a solid base of followers, slowly engage more and more with promoting your brand, but first begin by joining Pinterest to connect with people. Repin things you’re interested in and create your own pin board to get your business rolling with Pinterest!







Staying On Top Of The Changing Social Media World





After playing with social media for a few hours, it’s easy to become overwhelmed. You quickly realize that there are so many new tools constantly coming out that you feel obligated to learn in order to keep your social media marketing plan strong.

You can be sure that with Internet marketing, once you conquer one social media platform, a new one will come out soon enough, so always be prepared for continual learning! However, understand that sometimes it is worth learning all the new social media tools, and sometimes you might not need to invest so much time in learning a new platform; it all depends on your specific marketing plan and target audience.

While it can be demanding to have to constantly keep up with the latest social media tools, there are tricks to help keep your cool and stay strong in the ever-changing Internet marketing scene. Here are three elements to stick with in order to keep your social media marketing plan sturdy when approaching new social media channels.

1. Stick with what you know

If you’ve been playing with social media for a while now, you should know what works for you and what doesn’t. If there’s one social media platform you know is bringing you success, stick with it and maintain that success. When you find a new social media channel, experiment with it, but don’t neglect your best platform.

2. Stick with your marketing plan

If you know certain social media platforms won’t work well with your company’s marketing goals, don’t waste your time with them. Know what your company message is, what content you want to deliver, and who you want to deliver it to. Keep this plan flexible so it can adapt to the latest platforms, but never forget what your marketing plan is. Only spend time looking into new platforms if they seem to align with your marketing goals.

3. Stick with your customers

To be successful with social media marketing, you must know who your target audience is and know what social media platforms they use the most. Take this information into consideration when new platforms pop up. Think about if the new platform seems like something your target market would get into, or not. If it is, take the time to learn it to reach those customers.

Even though there is a lot to learn with social media marketing, if you spend your time wisely on learning what will work with your social media campaign, you will stay successful.


Using LinkedIn to Market Your Brand





There are several marketing opportunities with LinkedIn. Most companies know the basics, but there are some other unique tools that more brands should look into. With some of these tools, you can bet you will increase sales and boost brand awareness. Not of all these tools are free, but if your company can make some extra room in its budget, these LinkedIn tools will surely be worthwhile.

1. Upgrade company pages

Most businesses have filled out their company’s LinkedIn page, but it’s a good idea to consider buying extras to enhance your visitors’ experience. An analytics tab will let page admins get insights about company followers. An overview tab gives LinkedIn members a network-aware overview of your company. A products and services tab allows you to highlight your top products and services and lets you display product recommendations. And finally, a career page will let you advertises job opportunities and allows you to interact with those searching for a job. If you invest in a Silver or Gold Careers page, you can add more content and even videos to emphasize what your brand is all about.

2. Self-serve LinkedIn ads

Start with these ads on LinkedIn. Use geography, industry, age and gender, company size, LinkedIn group and job function to target your ad. These ads will be seen at either the right side of a home or profile page, or at the top of bottom of the page. They can be composed of text and images. If you link these ads to your website, or your LinkedIn company page, you can give visitors access to further information about your brand.

3. Display ads

You can purchase display ads from the LinkedIn field sales team that will give you ad space on the right side of the home and profile pages, where you’re likely to get lots of views. With this ad space, you can add blog feeds, videos, or a Twitter feed. A recommendation ad is a great idea to increase word-of-mouth advertising. If someone in your network recommends your product or service, the recommendation shows as an ad on others’ profiles who are also in that network.

4. Customized groups

With a custom group, you have more space for customization on the ride side of the page. You can even add a blog, video or Twitter feeds. Also, consider adding a poll so you can ask group members questions to get quick responses and keep them involved with your brand

5. Use Partner Messages

Partner messages are similar to the InMails service available on a premium LinkedIn account, where you can send private emails through the network. Partner messages allow you to send these kinds of messages, but you can send them as a bulk mailer. Companies can send out notes to a target segment and include a call-to-action button, an ad unit, and a co-branded landing page. Additionally, these messages can be shared through Facebook and Twitter.

Consider trying some of these marketing tools on LinkedIn and see if you notice a positive change in your marketing strategy!


7 Ways To Engage With Your Followers on Twitter





Twitter is a great social media tool for sharing information and building a community of loyal customers. It is ideal for keeping customers informed about your brand and can also be used very efficiently to drive traffic to your other social platforms. The most effective use for Twitter is certainly its ability to help build lasting relationships with people who share your same interests.

Here are some tips that will help you to boost your level of engagement with your target audience on Twitter.

1. Leave space, yet Tweet consistently

If you send out 10 tweets in one hour about your brand, your followers will be overwhelmed and annoyed. Your Tweets will end up looking like spam. However, it is important to Tweet consistently throughout the day so that your followers will come across valuable content that they will want to share. Leave at least 30 minutes in-between your Tweets to keep a good balance between informing and over-informing.

2. Connect people

On social media sites, people want to make connections with those who share their interests. When you help to connect your followers with similar people, your followers will be grateful and have more respect for you. In return, they will be more likely to engage with your brand.

3. Show your personality on your profile

Having a real picture of yourself or your company will make people trust your brand more. You will appear more human and more relatable. Add personal information into your bio to get people interested in what your brand is all about. This way, people will feel passionate and make connections with your brand and look out for your Tweets, and hopefully, will retweet more.

4. Ask questions, and give answers

By asking questions to your followers, they automatically become engaged with you. It gives them a moment to think about what you’ve asked and might spark an interest in them to give you a quality response that you can learn from. When they ask questions back, be sure to answer those questions to build a conversation with your followers.

5. Break the news first

Think about some issues that are relevant to your brand and your company’s interests and provide valuable content continually about those issues. This positions you as an expert in your field, and your followers will know they can count on you to keep them updated about certain topics. Try to be the first to spread news on issues to increase the number of retweets you get, and get the conversation started in your community of followers.

6. Promote your followers

A great way to engage with your followers is to retweet your most passionate followers’ Tweets. Take time to thank them for sharing content and #Recommend and #FF others.

7. Ask for a retweet

If you add, “please RT” to your Tweets, you’ll find that you will get an increased number of retweets. It’s a simple way to remind your followers about retweeting and shows that you want to spread your information and reach out to others.

Twitter is not a site you can use to gain customer loyalty through without engaging with your followers. Always stay active on your Twitter account and listen to your customers to build a strong, lasting, engaging relationship with them


Gain Brand Loyalty with Email Marketing!



When you combine the benefits of email along with social platforms, you can promote any product, increase sales and build brand loyalty in more ways than ever.

Big brands like Starbucks, and daily deal brands like Groupon have found success from combining rewards and discounts with their social media strategies. But what about businesses that aren’t so well known, or don’t promise amazing daily discounts?

You don’t need to be a top name retail brand or have thousands of Twitter followers to get the most benefit out of your social media strategy this year thanks to combining email and social marketing.

By combining social media efforts with a well-targeted email marketing strategy, companies can easily gain customer loyalty. To do so, you must use the perfect incentive and target the perfect audience, at the perfect time. Use these three ideas to increase your word-or-mouth marketing and boost customer engagement by using both social and email strategies:

1. Offer an appropriate incentive

Discounts are great, but there are other ways to push your email subscribers to get social with your brand. Some techniques marketers use to increase engagement include altruism (the idea of people passing on information they find valuable) or use unique social games like engaging videos or fun quizzes. Whatever technique you choose, make sure that the content and tone of your incentive align with the interests of your target audience.

2. Look for the social butterflies

Doing some research to customize your social engagement strategies will end up being more successful than simply asking your email subscribers to “like” or follow your brand. Find the consumer “influencers”-those who are active social media participants. Market to these people so they can help influence potential clients and bring more customers to your brand. You must find how engaged certain email subscribers are to your brand and pick out the most active social members, most loyal to your brand. To do this, use social data, social monitoring and listening platforms to examine existing email files with information about subscribers’ social interactions. With this information, you can come up with email-marketing segments based off subscribers’ social profiles. If you discover you have an active group of subscribers, think about creating a referral marketing campaign to push those subscribers to recruit new potential customers.

3. Learn your consumers’ passions

The key element of social media is about people being brought together who share a common interest. If you try to force your brand on an audience not interested in what you have to offer, no marketing strategy is going to work. You must find out what your target audience likes and interact with them based on those likes.

You might find your audience has a common interest in your product or service, but you must dig deeper to find the best way to get them excited about your product or service. You can’t expect your customers to buzz about your brand just because they’re interested in what you have to offer. Come up with ways to market to your audience that involves their passions. If your company sells car parts, think about igniting your consumers’ passion for cars and racing. Don’t just make your marketing about car parts; be creative and think of ways that can get people who share the common interest in cars to be active with your brand.

A thorough marketing strategy that utilizes the benefits of email and social tools can provide new and exciting ways for companies to build brand loyalty and boost sales. No matter what your company has to offer, it all comes down to how you connect with your consumers!

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