Tips For Successful Social Media Marketing

 

 

 

 

Businesses everywhere are finding new opportunities to engage with consumers through Twitter, Facebook, LinkedIn and Pinterest. It’s known that Twitter gets about 460,000 users to sign up per day, and Facebook is expected to reach 1 billion users by August, so it’s easy for businesses to realize that each and every one of these users have the potential to be a customer.

But social media marketing is more than just making an account and adding friends and followers. It is critical to have a well-established strategy and to do your research so you can develop the best social media plan for your company.

Follow these tips before you hit the social media highway.

1. Have A Plan

Too often Facebook becomes littered with inactive company pages. These pages are the result of marketers making a company page without a goal in mind.

It’s important to understand your objectives. State what it is you want to accomplish. This might be to create brand awareness, to provide a platform for consumers to give input and ask questions, or to build customer loyalty with promotions and specials.

Also, you’ll want to make a plan for measuring your ROI. It’s very helpful to be able to tell if your efforts are paying off. If your efforts aren’t getting results, then you can have a plan set to help you modify your marketing tactics.

It’s also wise to know you’re target audience. Define the demographics of who would be most interested in your products and services so you can send your brand message to those specific people.

Finally, make sure you have the time necessary to run your social media marketing plan. If you can’t make the time needed for your social media marketing, your attempts will not get very far. Consider hiring someone to help you so you can have the time to make a successful social media marketing campaign.

2. Keep It Simple

After you’ve got a basic plan set up, don’t go overboard and try to join every social network site out there. That will only end up fragmenting your efforts. What you should do is focus on creating one or two accounts on social media sites and grow your audience there.

3. Don’t Spam

With social media, it can be tempting to start promoting your products and services like crazy, but advertising should not be the main focus of social media marketing. Facebook users don’t go on the site to just look for something to purchase, so make sure you’re engaging with followers and fans on a level beyond advertising and promoting.

4. Communicate

Silence is not golden in the social media world. Communication is a must for any business, especially social media marketing. If you are not able to maintain ongoing communication with your customers, you will lose the value of having a social media presence. So be “social” and make contacts and boost your reputation.

5. Build Your Fan Base

It’s easy to gain customers by building your fan base. If you communicate well through your social media sites, your fan base will grow, and the potential for more customers will grow as well. Be sure to post interesting and unique information often, and follow people who are relevant to your brand, and they might just follow you back.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tips For Successful Social Media Marketing

 

 

 

 

 

Businesses everywhere are finding new opportunities to engage with consumers through Twitter, Facebook, LinkedIn and Pinterest. It’s known that Twitter gets about 460,000 users to sign up per day, and Facebook is expected to reach 1 billion users by August, so it’s easy for businesses to realize that each and every one of these users have the potential to be a customer.

But social media marketing is more than just making an account and adding friends and followers. It is critical to have a well-established strategy and to do your research so you can develop the best social media plan for your company.

Follow these tips before you hit the social media highway

1. Have A Plan

Too often Facebook becomes littered with inactive company pages. These pages are the result of marketers making a company page without a goal in mind.

It’s important to understand your objectives. State what it is you want to accomplish. This might be to create brand awareness, to provide a platform for consumers to give input and ask questions, or to build customer loyalty with promotions and specials.

Also, you’ll want to make a plan for measuring your ROI. It’s very helpful to be able to tell if your efforts are paying off. If your efforts aren’t getting results, then you can have a plan set to help you modify your marketing tactics.

It’s also wise to know you’re target audience. Define the demographics of who would be most interested in your products and services so you can send your brand message to those specific people.

Finally, make sure you have the time necessary to run your social media marketing plan. If you can’t make the time needed for your social media marketing, your attempts will not get very far. Consider hiring someone to help you so you can have the time to make a successful social media marketing campaign.

2. Keep It Simple

After you’ve got a basic plan set up, don’t go overboard and try to join every social network site out there. That will only end up fragmenting your efforts. What you should do is focus on creating one or two accounts on social media sites and grow your audience there.

3. Don’t Spam

With social media, it can be tempting to start promoting your products and services like crazy, but advertising should not be the main focus of social media marketing. Facebook users don’t go on the site to just look for something to purchase, so make sure you’re engaging with followers and fans on a level beyond advertising and promoting.

4. Communicate

Silence is not golden in the social media world. Communication is a must for any business, especially social media marketing. If you are not able to maintain ongoing communication with your customers, you will lose the value of having a social media presence. So be “social” and make contacts and boost your reputation.

5. Build Your Fan Base

It’s easy to gain customers by building your fan base. If you communicate well through your social media sites, your fan base will grow, and the potential for more customers will grow as well. Be sure to post interesting and unique information often, and follow people who are relevant to your brand, and they might just follow you back.

 

 

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The Effects of Facebook Brand Pages on Purchasing Behavior

 

 

 

 

A recent report from Facebook and comScore looked at how using Facebook Pages effects consumer behavior and social media marketing. The report closely examined the impact of paid media exposure on Facebook Fans. Here are some of its key findings.

1. The Facebook Page has become the brand’s new website.

For several companies, Brand Facebook Pages are turning into the hub of the company. For example, the popular candy brand Skittles had 23,000 visitors in May on their website, versus 320,000 visitors on the Skittles Facebook Page during the same month!

This doesn’t necessarily mean that Brand Pages are the main source of brand engagement on Facebook, however. It’s known that Facebook users spend the most time on the News Feed, so the amount of brand exposure on the News Feed is greater.

Also, this does not mean that you should abandon your company site and focus solely on your Facebook page. Websites are important for focusing on lead capture and transactions. The popularity of the Facebook Pages is just a shift in consumer behavior, which should be understood by companies.

2. The number of Facebook Fans is not a major measurement of performance.

Many companies are still too focused on taking their number of Fans as the main indicator of their performance with social media marketing on Facebook. The more important measurement however, is how brands are delivering their message to make the most out of their consumer reach and engagement.

In order to increase reach, companies should optimize their posts so they will be more likely seen in all of the News Feeds of Fans. Additionally, the ad platform is another way to help brands increase their reach. By promoting a post, it is more likely that it will reach a greater percentage of the brand’s fan base.

3. Facebook Fans and Friends of Fans are spending more.

It doesn’t seem to matter whether purchasing decisions of Facebook Fans and Friends of Fans are truly influenced by earned media exposure because they are “substantially more valuable” consumers based on actual purchase behavior, according to the report.

The report found that Fans of Amazon’s Page spent over twice as much when shopping on Amazon compared to the average consumer. And Friends of Fans spent about 8% more in purchases.

4. In-store purchasing behavior is influenced by Facebook earned media exposure.

When looking at Starbucks, researchers examined the behavior of Fans and Friends of Fans during a 4 week period and found that on the fourth week after exposure, a test group had purchase incidences that were .58 percentage points greater than the purchase incidences in the control group. Furthermore, the fact that the normal lift in purchases rose with each week following exposure, which shows the effects exposure has in increasing purchase behavior.

 

 

Share

The Effects of Facebook Brand Pages on Purchasing Behavior

 

 

 

 

A recent report from Facebook and comScore looked at how using Facebook Pages effects consumer behavior and social media marketing. The report closely examined the impact of paid media exposure on Facebook Fans. Here are some of its key findings.

1. The Facebook Page has become the brand’s new website.

For several companies, Brand Facebook Pages are turning into the hub of the company. For example, the popular candy brand Skittles had 23,000 visitors in May on their website, versus 320,000 visitors on the Skittles Facebook Page during the same month!

This doesn’t necessarily mean that Brand Pages are the main source of brand engagement on Facebook, however. It’s known that Facebook users spend the most time on the News Feed, so the amount of brand exposure on the News Feed is greater

Also, this does not mean that you should abandon your company site and focus solely on your Facebook page. Websites are important for focusing on lead capture and transactions. The popularity of the Facebook Pages is just a shift in consumer behavior, which should be understood by companies.

2. The number of Facebook Fans is not a major measurement of performance.

Many companies are still too focused on taking their number of Fans as the main indicator of their performance with social media marketing on Facebook. The more important measurement however, is how brands are delivering their message to make the most out of their consumer reach and engagement.

In order to increase reach, companies should optimize their posts so they will be more likely seen in all of the News Feeds of Fans. Additionally, the ad platform is another way to help brands increase their reach. By promoting a post, it is more likely that it will reach a greater percentage of the brand’s fan base.

3. Facebook Fans and Friends of Fans are spending more.

It doesn’t seem to matter whether purchasing decisions of Facebook Fans and Friends of Fans are truly influenced by earned media exposure because they are “substantially more valuable” consumers based on actual purchase behavior, according to the report.

The report found that Fans of Amazon’s Page spent over twice as much when shopping on Amazon compared to the average consumer. And Friends of Fans spent about 8% more in purchases.

4. In-store purchasing behavior is influenced by Facebook earned media exposure.

When looking at Starbucks, researchers examined the behavior of Fans and Friends of Fans during a 4 week period and found that on the fourth week after exposure, a test group had purchase incidences that were .58 percentage points greater than the purchase incidences in the control group. Furthermore, the fact that the normal lift in purchases rose with each week following exposure, which shows the effects exposure has in increasing purchase behavior.

 

 

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Twitter Marketing Strategies That Work

 

 

 

 

 

Twitter is one of the most important sites to use in any Internet marketing campaign. To strengthen your Internet marketing, it is crucial to understand the latest and greatest strategies to use in your marketing campaigns, especially those that work for Twitter. To stay ahead of the Internet marketing game, use these tips on your Twitter account regularly.

1. Focus On What’s Important

A major problem social media marketers might run into is not being focused and precise. You must keep in mind that your followers like your brand and want to read your updates because they are in your target market and are interested in the topics you tweet about.

Don’t tweet mindlessly; tweet about the things you know your consumers are interested in and the things that complement what your brand represents. Having targeted, precise tweets will keep your brand focused on reaching those who are most interested in what you have to offer.

2. Be A Professional

On Twitter, being able to write snappy headlines is key. You only get 140 characters to tweet, so it better be meaningful and interesting in order to excite followers. Your content should be quality and attention grabbing, so that traffic to your site will continue to grow.

Don’t worry about how many followers you have. It’s better to have a fewer number of followers that are followers who are clearly in your target market. Your tweets should address those real customers who enjoy visiting your site and are likely to retweet your posts, which will then lead to new consumers who also share the same interests.

3. Communicate With Your Followers

Remember, Twitter is a SOCIAL media; therefore you must be social for it to work for your company. Twitter is about connecting, sharing and communicating. If you interact with your followers, you will get to know them better and as a result, you will be able to create tweets that you know your followers will be interested in and appreciate.

Start commenting and asking questions to your followers about things that are relevant to your brand, and that you know they’re interested in. Then take it a step further and try interacting with your followers’ followers as well, so you give your brand more exposure to others who could become potential customers.

These tips are easy ways to help make the most out of your Twitter account. They must be part of your Internet marketing campaign in order to see results. Twitter is hugely important in increasing traffic, so use it efficiently and your campaign will be successful!

 

 

 

Share

Twitter Marketing Strategies That Work

 

 

 

 

Twitter is one of the most important sites to use in any Internet marketing campaign. To strengthen your Internet marketing, it is crucial to understand the latest and greatest strategies to use in your marketing campaigns, especially those that work for Twitter. To stay ahead of the Internet marketing game, use these tips on your Twitter account regularly.

1. Focus On What’s Important

A major problem social media marketers might run into is not being focused and precise. You must keep in mind that your followers like your brand and want to read your updates because they are in your target market and are interested in the topics you tweet about.

Don’t tweet mindlessly; tweet about the things you know your consumers are interested in and the things that complement what your brand represents. Having targeted, precise tweets will keep your brand focused on reaching those who are most interested in what you have to offer.

2. Be A Professional

On Twitter, being able to write snappy headlines is key. You only get 140 characters to tweet, so it better be meaningful and interesting in order to excite followers. Your content should be quality and attention grabbing, so that traffic to your site will continue to grow.

Don’t worry about how many followers you have. It’s better to have a fewer number of followers that are followers who are clearly in your target market. Your tweets should address those real customers who enjoy visiting your site and are likely to retweet your posts, which will then lead to new consumers who also share the same interests.

3. Communicate With Your Followers

Remember, Twitter is a SOCIAL media; therefore you must be social for it to work for your company. Twitter is about connecting, sharing and communicating. If you interact with your followers, you will get to know them better and as a result, you will be able to create tweets that you know your followers will be interested in and appreciate.

Start commenting and asking questions to your followers about things that are relevant to your brand, and that you know they’re interested in. Then take it a step further and try interacting with your followers’ followers as well, so you give your brand more exposure to others who could become potential customers.

These tips are easy ways to help make the most out of your Twitter account. They must be part of your Internet marketing campaign in order to see results. Twitter is hugely important in increasing traffic, so use it efficiently and your campaign will be successful!

 

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The Top Five Online Marketing Sins

 

 

 

It’s now a well-known fact that online marketing is an important part of any business plan. Online marketing offers a wide variety of tools and tactics to use in order to expand your business and connect with new consumers. While managing all of the various aspects of online marketing can be difficult, it’s a responsibility that must be handled carefully in order to see results!

With that said, take a look at these five major online marketing mistakes and steer clear of them so you can carry out successful marketing practices!

1. Not Optimizing Your Landing Page For Conversions

A major goal of online marketing is to get people to land on a specific page on their website. However, even with all their efforts to direct people to that page, the business may be missing out on a lot of prospective consumers if it is not optimized for conversions.

Think about making your contact information prominently displayed at the top of your page, or make sure that there’s a clear call to action that will direct visitors to do want you’d like them do to, such as call your business or fill out an informational form. Also, you should have the most important information clearly made available at the top of your website, so visitors don’t have to scroll down or spend time searching for what they’re looking for.

2. Not Targeting Your Online Marketing Locally

Small businesses tend to be made up of mainly local customers. Therefore, if you are investing in online marketing without targeting it locally, you’ll end up paying more to target national keywords and ultimately miss out on reaching customers who are searching for local business.

If you locally target with your online marketing strategy, you’ll see a greater ROI and be able to reach those consumers who are looking for local businesses more effectively.

3. Failing To Train Staff On Lead Handling

A major mistake many businesses make in their marketing efforts is focusing mostly on the front end of the marketing funnel. As a result, they miss out on the most vital component of the marketing process: deciding what happens to a lead after they show an interest in your business.

A costly element in marketing is figuring out how your staff handles the leads you get. Keep in mind that every lead counts! After all, you are investing a lot into generating leads, so you should properly train your staff on how they should respond to a consumer request and how they should answer phone calls.

4. Neglecting to Track Your Online Advertising

The main benefit of online advertising is the ability to track it! You should be tracking the clicks you get to your landing page or website, and also monitoring what happens after the click. Look at whether customers respond by calling, filling out a form, or leaving your page after they’ve clicked. There are lots of great online marketing tools that allow you to track this and more so you are able to see how effective your campaigns are and optimize them based on what seems to be working the best.

5. Not Claiming Your Google Place Page

A Google Place Page is a great tool that allows your business to show up in desktop and mobile searches to local customers searching for a business. For no charge at all, you can claim your Google Place Page so you have better control over what gets listed about your business. You will also get a valuable space on Google for important business keywords in organic searches.

While there are other mistakes that can be made with online marketing, by making sure your online marketing efforts don’t commit any of these five online marketing sins, your business will nail some of the most important concepts of online marketing!

 

Share

The Top Five Online Marketing Sins

 

 

 

It’s now a well-known fact that online marketing is an important part of any business plan. Online marketing offers a wide variety of tools and tactics to use in order to expand your business and connect with new consumers. While managing all of the various aspects of online marketing can be difficult, it’s a responsibility that must be handled carefully in order to see results!

With that said, take a look at these five major online marketing mistakes and steer clear of them so you can carry out successful marketing practices!

1. Not Optimizing Your Landing Page For Conversions

A major goal of online marketing is to get people to land on a specific page on their website. However, even with all their efforts to direct people to that page, the business may be missing out on a lot of prospective consumers if it is not optimized for conversions.

Think about making your contact information prominently displayed at the top of your page, or make sure that there’s a clear call to action that will direct visitors to do want you’d like them do to, such as call your business or fill out an informational form. Also, you should have the most important information clearly made available at the top of your website, so visitors don’t have to scroll down or spend time searching for what they’re looking for.

2. Not Targeting Your Online Marketing Locally

Small businesses tend to be made up of mainly local customers. Therefore, if you are investing in online marketing without targeting it locally, you’ll end up paying more to target national keywords and ultimately miss out on reaching customers who are searching for local business.

If you locally target with your online marketing strategy, you’ll see a greater ROI and be able to reach those consumers who are looking for local businesses more effectively.

3. Failing To Train Staff On Lead Handling

A major mistake many businesses make in their marketing efforts is focusing mostly on the front end of the marketing funnel. As a result, they miss out on the most vital component of the marketing process: deciding what happens to a lead after they show an interest in your business.

A costly element in marketing is figuring out how your staff handles the leads you get. Keep in mind that every lead counts! After all, you are investing a lot into generating leads, so you should properly train your staff on how they should respond to a consumer request and how they should answer phone calls.

4. Neglecting to Track Your Online Advertising

The main benefit of online advertising is the ability to track it! You should be tracking the clicks you get to your landing page or website, and also monitoring what happens after the click. Look at whether customers respond by calling, filling out a form, or leaving your page after they’ve clicked. There are lots of great online marketing tools that allow you to track this and more so you are able to see how effective your campaigns are and optimize them based on what seems to be working the best.

5. Not Claiming Your Google Place Page

A Google Place Page is a great tool that allows your business to show up in desktop and mobile searches to local customers searching for a business. For no charge at all, you can claim your Google Place Page so you have better control over what gets listed about your business. You will also get a valuable space on Google for important business keywords in organic searches.

While there are other mistakes that can be made with online marketing, by making sure your online marketing efforts don’t commit any of these five online marketing sins, your business will nail some of the most important concepts of online marketing!

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