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3 Ways to Turn Prospects into Paying Customers

3-ways-to-turn-prospects-into-paying-customersIn the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion.

There is no point in generating leads if you can’t convert those leads into customers. After all, that’s how your business thrives and succeeds. Make sure you implement these strategies to prevent prospects from slipping through your fingers.

Quick follow-up

Time is of the essence in the business world. The speed at which your sales team follows up on the lead is important. Make sure that you follow up within 24 hours or all your efforts will be put to waste. Call them or just send a follow up e-mail. Offer to answer any questions that they might have. Sometimes, this is enough to get them into purchase mode.

People lose interest faster than you may think. As such, a quick follow up is recommended. If your sales team aren’t fast enough, they will move on to your competitors. Don’t let them wait.

Herd mentality

People are often influenced by the behavior of the people around them. This includes their buying behavior.

If you want a consumer to buy a particular product, you can use this to your advantage. Let them know how many people have bought your product in the last few weeks. This simple strategy can help boost your sales. If they see other people jumping on the bandwagon, they are likely to do the same.

Qualify leads

Not everyone who visits your site is interested in what you have to offer.  As such, it is important to determine which leads are worth your effort.

Qualifying leads can mean the difference between wasting lots of time and energy and landing a new, juicy business. You want to make sure you’re selling to right people. Check to see if they fit your buyer profile and their activities on your site before passing them off to sales.

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