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4 Ways to Improve Your Social Media Engagement

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There are about 2 billion social network users from all over the world. That number is expected to grow to about 2.5 billion in 2017. So, if you want to reach your target audience more effectively, you need to be active on social media.

In this article, we’ll share with you some methods that have helped us boost our social media engagement. Hopefully, these tips will help you earn more shares, comments, likes and clicks for your social media content.

Ask for their opinion

Business owners should think of their target audience as a pool of unlimited resources. Your current and potential customers will appreciate it if you listen to what they have to say.

Feel free to create a simple survey, ask an open-ended question or a fill-in-the blank type of question. This is advantageous as it will not only increase engagement, you can also use their suggestions to address their needs and requests.

Educate

Business owners and marketers are often stumped as they sit down in front of their computer and attempt to post a status update on their social media accounts.

Remember, your goal is to get your audience to engage with you and your content. To do that, you need to provide them with great content. Write about what you know and what they don’t know. If you do this, people will eventually see you as an industry expert.

Call-to-action

It’s not enough to write quality content, sometimes, it also pays to ask. Always include a great call-to-action in your posts. Ask them to visit your site, answer polls, provide content ideas or simply hit like. People are more likely to act upon it if you tell them what you want from them. As they say, ask and you shall receive.

Share photos

If you are struggling to engage with your target audience through content marketing, you might want to consider including more visuals into your marketing efforts.

According to Social Media Examiner, 87% of the most shared posts on Facebook were photos. Sharing photos are a great way to boost engagement as it can easily capture the attention of people and are easier to digest.

 

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