Entries by TheBIMSTeam

How to Use LinkedIn for Your Business

LinkedIn is one of my favorite places to share content. Of Twitter and Facebook, LinkedIn is the best social network for lead generation with a conversion rate of 2.74%.* It also tends to direct the most traffic to B2B (and B2C) websites even though there is fewer interactions with specific posts. I recommend using LinkedIn […]

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Never Join a Leads Group

Are you a part of a networking group? How did you decide on which one to join?  I personally hate the concept of networking groups because of the notion that you attend these meetings to sell yourself and your services. Too frequently I’ve arrived at a leads group with one too many sales guy personas […]

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Exciting News from The BIMS Team

We wanted to invite you to learn more about some of these exciting new opportunities that the BIMS team is pursuing! We are growing! In 2017, Amber and myself have brought on 3 lovely ladies with diverse backgrounds to help us best represent our clients online! Brandy, Mari Ann, and Amanda each focus specifically on […]

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Let’s Talk About Pricing

We are often chatting with new business owners about their pricing. No, this doesn’t necessarily relate directly to marketing, however, it is important to make sure that your business aligns with the market rates and what you’re worth. In business school we learned about various models to formulate your pricing, however in real life this […]

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Finding Your Target Market Online

As a marketing professional, it is imperative to be able to find our client’s prospects online. Our clients often ask us how we make sure that the folks we are targeting fit their ideal customer persona, so I assume this is a common question for business owners. I wanted to lay out the steps we […]

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