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The truth behind why you should define your values - Your purpose is a reason beyond your products and services. All businesses, especially new businesses, should have a clear message about their purpose. Your business can benefit from having a purpose because it guides your every action and decision. Having a purpose let's you vocalize what it is you are actually doing. This provides clarity in those moments we all have where we stop in our tracks and think, "Wait, what am I doing with my life?"
Are You Unemployable? One phrase that always comes up when I'm chatting with my friends and colleagues whom own their own businesses is "I am just so unemployable." Why do so many business owners and freelancers believe they are unemployable? Let's dissect this and find the truth to being selfemployed.
Tips for Creating Effective Video Content
The Truth About Repurposing Content(1)
Power of the wall
Reasons why Social Media should be your secret weapon: Technology has transformed how entrepreneurs connect with their clients, customers and stay on top of the industry. Generally speaking, most businesses use social media to promote their business and boost their sales. Some even use it to make a difference and allow their business to grow. Now, entrepreneurs have to understand that this social media craze is not just a fad. As a matter of fact, it can be considered as a secret weapon if you know how to implement it correctly. Here are a few reasons why you should get on board.
Project management tools for small business - Trello vs Asana
25 blog post ideas for your business
Every business owner or social media marketer hopes to increase their following on Instagram. After all, the number of fans and followers you have reflects the success of your social media marketing efforts. Plus, the more followers you have, the more people you reach. Follow these tips to increase your Instagram followers. Massive following on instagram...
Surefire Ways to Skyrocket Your Facebook Engagement - Most business owners use social media to connect with current and potential customers. After all, it’s free, and people are already using it. So why not take advantage of it, right? But with so many businesses vying for people’s attention, posting updates every now and then is no longer enough to maintain an active Facebook page. Making small changes on what and how you post can help boost your page engagement.
Reasons to power your website with wordpress
Must Read Business Book - What books have you read recently? Business owners benefit from reading great business books, here is my list of business books to be sure to read.
How to stand out on LinkedIn: Of Twitter and Facebook, LinkedIn is the best social network for lead generation with a conversion rate of 2.74%.* It also tends to direct the most traffic to B2B (and B2C) websites even though there is fewer interactions with specific posts.
Never join a networking group Are you a part of a networking group? How did you decide on which one to join?
Metrics to measure success on Instagram Do you know if your Instagram marketing is working? Is all the time and energy that you're spending following accounts writing comments and sharing images really paying off? Knowing how and what to measure for success on social media networks is one of the biggest concerns that we see for our clients. What metrics can and should you be measuring online for Instagram?
The top sources to find free images that are labeled for commercial reuse, free tools to edit images, and what to do if you get sued for using a copyright image online.
interview with pebble and oak
bims team news
Write a killed headline in a quarter of the time
3 tips to increase productivity as a working mom
setting your pricing for business
Finding Your Target Market Online
Top three reports to run on Google Analytics
4 ways to humanize your brand
adding and editing a wordpress page
5 tips for better seo on blogs
What is the goal of your website? Is it to work as a brochure for your business, to tell the story of your brand, and to ultimately help sell your services? Now stop to think for a moment. When you wrote your services page, did you think about your company (and personal) values or did you just start listing off what you offer? So often when we are reworking websites for clients, we see their services pages simply stating what they can do. These pages get lost in the shuffle of competitors' websites and don't leave a lasting impression of the benefits of working with you, only the features.
reasons why your business should be writing a blog
We often are asked, “I wrote an article, what happens now?” This checklist provides an overview of the steps to publish your blog or article and how to share it as part of your digital marketing content strategy.