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Blogging: Creating an Editorial Calendar

Creating an editorial calendar for your marketing collateral is often an overlooked piece in designing your small business' web strategy. These calendars create a easy to understand reference for your blog topics, newsletters, social media posts,…
Best Wordpress Themes for Photographers

6 Best Wordpress Themes for Photographers

Top Wordpress Photography Themes We've worked with numerous photographers to redesign their website's. These photographers are looking for websites that are: clean, crisp, responsive, and load quickly. Though sometimes plugins and additional…
Running a business

Running a Business: 4 Tips to Start Today

My first introduction to Digital Marketing was back in 2006 with an internship I found through the Tuck Business School Bridge Program. This 1 month, highly selective, program gave students from liberal education backgrounds an extensive introduction…
60 blogs in 60 days challenge
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Introduction of 60 x 60

What's up with 60 Blogs in 60 Days? This is a challenge I'm making for business owners (or marketing managers) to blog every day for 60 days straight. In our mind, blogging is one of the most important content creation activities you can do…
Tips to Improve Your Facebook Ad Campaign
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Tips to Improve Your Facebook Ad Campaign

Facebook Ads is a very powerful tool. It is an excellent way to promote your business, increase brand awareness and can lead to increased conversion rate. Unless you have a big budget, achieving these goals can be difficult if you’re not an…
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Keys to Selecting Highly Effective SEO Keywords

Driving traffic to their website is one of the goals a lot of online marketers and business owners share. This is especially important for those who are selling online. But it’s not just about getting people to visit your site; it’s more…
Clever Ways to Ensure You Never Run Out of Blogging Ideas
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Clever Ways to Ensure You Never Run Out of Blogging Ideas

Whether you’re running a small business or a multi-million dollar company, having a business blog is important. It helps attract prospective customers, drive traffic to your website and enhances your inbound marketing effort. In order to reap…
3 Types of Visual Content That Will Increase Your Conversion Rate
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3 Types of Visual Content That Will Increase Your Conversion Rate

Finding ways to attract and encourage people to keep coming back to your site is no easy feat. If you are looking for ways to generate a stream of targeted traffic that converts, we recommend that you incorporate visual content into your digital…
How to Use Content Marketing to Build Trust and Credibility
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How to Use Content Marketing to Build Trust and Credibility

If you’re the content person for your brand, you’re probably busy creating pieces of content that aims to give out information about your products or services. You may also be focused in writing content that tell about your brand’s story.…

Reasons to Schedule Your Social Media Posts

It’s Friday afternoon. Within a few hours, your target audience will be logging in on their social media accounts to post updates or see what their friends have been up to. Now is the perfect time to post something and remind your followers…