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How to Bring Old Blog Posts Back to Life

bims_10.20If you’ve been maintaining a blog on your website, you have probably built up a pretty hefty archive of old blog posts. Even with the abundance of blog posts, studies reveal that fresh contents outrank older contents, both in terms of clicks and search engines.

Does it mean that you have to create more blog content? Not necessarily. You can reuse, repurpose and reinvent your blog posts. Here’s how to breathe new life into an older blog post.

Create a killer headline

Creating a title is easy, but if you really want to capture the attention of your target audience, then you need to make it compelling.

Take a look at the title of your most popular posts. Do you think it is good enough to compel people to read the rest of the article? Is there any way you can make it more appealing or relevant to the article? Now, go and create an attention-grabbing title.

Keep the content updated

The world is constantly changing. Some of the information you have offered in 2012 are now irrelevant or outdated.

Revisit old posts and delete any parts that are no longer relevant. Also, you might want to incorporate new information and brush up on what has changed in the industry. This is especially beneficial if you’ve seen continuous interest in a certain post.

Look for the evergreen content

If a certain blog post has garnered the attention of the public, then it’s definitely worth coming back to for a spruce up.

Marketers focus on creating evergreen content because it still has an appeal even after months or years after it was created. Consider modifying the original article instead of publishing a new article with the same content. Duplicate content on your website is a bad idea. Once you’ve made some adjustments, publish it as new.

Repurpose into a new format

There’s no reason to waste the time you spent creating those blog posts. You can repurpose the content and turn it into a slide presentation, ebook, podcast, infographic or a short video. Remember, not everyone chooses to consume information the same way.

 

 

 

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