Capitalizing On Video Marketing


Video marketing can truly be a social way for businesses to engage with consumers. In today’s social networking environment, consumers want to share their opinions with the community and brands like never before, and video marketing caters perfectly to this desire.

The most important aspects of video marketing include conversations, content and the community. You want your video marketing campaign to distribute quality content that gets people excited and entices them to share what your brand has to offer with the community. In addition, video marketing can help brands deliver better customer service to their consumers. They can respond to consumer comments and questions, strengthening the consumer-brand relationships.

Social videos give consumers more power to be involved with the brand. They feel as if they have a meaningful relationship with the brand because they can share each other’s ideas and information.

YouTube is the second largest search engine. Consumers go to YouTube for information and entertainment; a perfect place for brands to show-off products and services. But, to find success with video marketing, you must rank well on YouTube. So make sure your video has a strong title, and a quality description of the video. Furthermore, you must make sure the video is generating comments, that people like the video and are sharing the video.

Social video marketing is all about marketing your brand’s message with an interesting video that will increase your consumer engagement. To do this, you need to get your video seen by the largest, targeted audience possible to get your message seen and heard.

Here are six video marketing issues to consider when creating videos with a social mentality:

1. Service
Your brand’s social videos should not come across like an advertisement. Ads are made to sell something, while social videos should be about building relationships. A consumer should feel no pressure, and if they do make a purchase, it should feel natural.

2. Dialogue
Don’t talk at people through your social videos; talk with them. Use your videos to interact with you consumers on an equal level so that no corporate barrier divides you from the consumer.

3. Engagement
Always remember that social video is not about how many views you get; it’s about the amount of enthusiasm and quality feedback you receive.

4. Participation
Don’t just make a video and put it on the Internet; you need to participate with your viewers and check out their own content as well.

5. Community
You must have an ongoing relationship with your consumers and always keep the community’s interest in mind when developing your videos.

6. Be Real
You should feature real people in your campaign videos. Share real stories and show the human side of your brand.

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