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How to Market Your Business on a Shoestring Budget

Most business owners are too busy running their business that they don’t have time to overlook the marketing side of the business. Because of this, they choose to hire a professional to take care of the job. If you are running a business…
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Social Media Marketing Tactics You’re Wasting Your Time On

A few years ago, social media was considered as a new and unchartered territory. But with the popularity of social media platforms such as Twitter, LinkedIn and Facebook, business owners knew that they needed to cope up in order to stay…
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How to Use Social Media to Promote Your Event

Business owners know that holding events are one of the best ways to get customer through the door. If your goal is to get as many people interested in your event, social media platforms like Facebook, Twitter and LinkedIn can be an excellent…
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4 Strategies for Writing Effective Emails

For most people, business owners and marketers in particular, email is their primary means of communication. It is so widely used these days that it often replaces face-to-face interactions. In fact, some of your first interactions with…
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Measuring Social Media Success

Everyone wants to be liked on Facebook, Twitter, Instagram and other social networking platforms. However, these likes won’t do you much good if they don’t add to your company’s bottom line. As with any marketing activity you do,…
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Advantages of Online Video Advertising

In the hopes of being successful in the world of online marketing, companies and organizations utilize different strategies. Video marketing is one of them. Today, online videos are considered to be one of the most popular forms of advertising.…
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Choosing the Right Channels to Reach the Right Market

Choosing the right channels to reach your target market is a crucial decision. It is important that you know where your prospects and customers are spending their time online. With Twitter, Instagram and Facebook leading the pack, most…
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Choosing the Right Cover Photo for Your Business Page

In social media, first impression means everything. Your cover photo provides a great opportunity for your business to connect with prospective customers. Within seconds, clients and customers will decide if they do have a good feeling about…
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Secrets to Growing Your Business Using Social Media

Social media has been so popular nowadays that is has entered the rare stratosphere of recognition and fame that is usually reserved for Presidents and rock stars. Ironically, rock stars of this generation bow to the power of social media. You've…
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Reasons Why Facebook Likes are Important

Most people believe that being popular is not really important, but being popular does have a few advantages, especially if you are a business owner who uses social media to gain exposure, build relationships and engages with its target…