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Social Media Strategy in 8 Steps

When working in an industry like social media you can’t create strategies for the present. By the time you complete your marketing strategy, all the tools and networks you rely on will have changed. In order to be strategic and be ahead…
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Where and Why to Publish Short-Form Content

Smart content marketers know that constantly producing content can feel like trying to feed a beast with a nearly insatiable appetite. If long-form content like ebooks and whitepapers is a meal, then short-form content is like a snack, providing…
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Why Google AdWords Works

Using a variety of marketing platforms can compliment your marketing strategy.. If PPC (Pay-Per-Click) advertising is one of the platforms you are considering, you’ve probably contemplated Google Adwords.  There are a few elements that make…
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The Hashtag Basics

Hashtags can be a great marketing tool, but it is important to know exactly when, where, and how to use them to help you market. Hashtags are the words, or sometimes just jumble of letters that you see following the # sign. Hashtags are not…
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Who Are You As A Brand?

Build up your brand identity to help your company succeed in today's market. Who are you as a brand? Is your brand identity getting your company noticed?  Your brand design and color scheme is key in shaping your brand identity. The design…
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Small Businesses on Social Media: Get It Right

Most small businesses feel a sense of urgency to get onto social media because of the tidal wave big brands have made on all social media platforms. Focus on your social media goals. Whatever they are, the bottom line should be to build relationships…
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Successful Advertising with LinkedIn in 5 Steps

LinkedIn is a growing social media platform with over 100 million business professionals worldwide. Business messages are well received within the professional environment of LinkedIn, which makes the site ideal for advertising for lead generation…