, ,

Tips for Creating an SEO-Friendly Article

BIMS_2.1

One of the best ways to make sure that your blog posts keep getting traffic is to make them search engine friendly. Writing for SEO is no longer as easy as it used to be. Before, people could just throw a bunch of words together, incorporate the keywords into the article and expect an increase in web traffic. It doesn’t matter if the article makes sense or not. But that’s not how it works anymore.

How do you create content that ranks well in search engines? Here are a few tips for writing effective SEO-friendly content.

Write for your audience

Since your goal is to boost traffic, you first have to please your audience. There is no point in writing a keyword-rich article if it doesn’t make sense to your readers. The article should offer value to the readers. Make it interesting for them to want to read the entire article. Remember, you are creating content for people, not the search engine algorithm that finds them.

Use keywords

One of the best ways to improve your ranking is to include popular keywords into your content. You need to use them in the title, first and last sentence, and within the body of the article.

It’s not enough to just use the keywords. It is important that you incorporate them as seamlessly as possible into the article, making sure that the sentences still make sense. Also, be sure not to overuse the keywords. If you do, Google may think that you’re overstuffing, which can result in search engine penalties. On average, the article should have a keyword density of 1-4%.

Optimize your image

People are attracted to visuals. That said, we recommend adding pictures, infographics and slide shows to spice up your content.

A lot of people make the mistake of uploading images with file names such as image01.jpg. You have to remember that Google can’t read images. It is through text that Google recognizes them. To get your page to show up in search images, be sure to name the image properly.

 

Share
, ,

Tips for Getting Great Photos for Your Blog Posts

bimsImages are important. Adding images to your blog posts can help make it stand out and effectively convey your message. It also helps craft a visually-memorable experience. That’s why all top bloggers make sure they incorporate visuals and try to make them as vibrant as possible.

Here are some tips for getting great photos for your blog.

Use images legally

Before using any image on your blog post, make sure that it’s copyright-free. Legally, you’re not allowed to use any images that you got from the internet. If you do, the owner of the image may file a complaint against you and your post can be removed.

Don’t just go and take any image you like. Check the copyright restrictions of photos and obtain permission before using it on your blog.

Create your own images

There are a lot of sources of ready to use images on the web, but it would be a lot better if you can add original images on your blog. You don’t have to be a professional photographer to capture great photos. Just bring your camera with you wherever you go and capture images you can use for your future content.

Not only does it add a touch of personality and uniqueness to your site, it also increases the likelihood of someone sharing your post. According to studies, people are more likely to share images they haven’t seen before.

Flickr

Flickr is an amazing resource for photo lovers and photographers alike. Here, you can find billions of different photos that you can use for your site. But you have to understand that not all photos from this site can be used.

Only photos with Creative Commons license can be used. Copyrighted images cannot be used. If you really wish to use a copyrighted image, you may try your luck and ask permission from the photographer directly.

Share
, ,

How to Bring Old Blog Posts Back to Life

bims_10.20If you’ve been maintaining a blog on your website, you have probably built up a pretty hefty archive of old blog posts. Even with the abundance of blog posts, studies reveal that fresh contents outrank older contents, both in terms of clicks and search engines.

Does it mean that you have to create more blog content? Not necessarily. You can reuse, repurpose and reinvent your blog posts. Here’s how to breathe new life into an older blog post.

Create a killer headline

Creating a title is easy, but if you really want to capture the attention of your target audience, then you need to make it compelling.

Take a look at the title of your most popular posts. Do you think it is good enough to compel people to read the rest of the article? Is there any way you can make it more appealing or relevant to the article? Now, go and create an attention-grabbing title.

Keep the content updated

The world is constantly changing. Some of the information you have offered in 2012 are now irrelevant or outdated.

Revisit old posts and delete any parts that are no longer relevant. Also, you might want to incorporate new information and brush up on what has changed in the industry. This is especially beneficial if you’ve seen continuous interest in a certain post.

Look for the evergreen content

If a certain blog post has garnered the attention of the public, then it’s definitely worth coming back to for a spruce up.

Marketers focus on creating evergreen content because it still has an appeal even after months or years after it was created. Consider modifying the original article instead of publishing a new article with the same content. Duplicate content on your website is a bad idea. Once you’ve made some adjustments, publish it as new.

Repurpose into a new format

There’s no reason to waste the time you spent creating those blog posts. You can repurpose the content and turn it into a slide presentation, ebook, podcast, infographic or a short video. Remember, not everyone chooses to consume information the same way.

 

 

 

Share
, ,

Reasons Why You Should Edit Old Posts on Your Blog

BIMS_10.13.15Editing your blog posts is probably one of the best advice that could be given to you, but very few of you will actually do it.

This week, we’ll give you a few reasons why you should edit old blog posts on your blog. Let’s go through them.

Ranking

Just like a news article that’s posted on a local news website, blog posts have dates on them. They become old news and fall from top results after a period of time. If you are looking to improve traffic to your site, this reason alone justifies your editing.

Polish writing

Bloggers don’t have the luxury of an editor to go over our writing, so we try to proof-read an article before publishing it. But as we try to revisit our old posts, we find that they are full of silly mistakes.

Typos are a big turn-off to anyone reading your article, but it’s hard to notice the typos and errors when you write a blog post yourself. Try to read your old posts with fresh eyes to make sure that it’s error-free.

Update content

Blog posts that are a year old or more may contain outdated information. It is important to keep all posts up-to-date and relevant. Otherwise, visitors may hit the close button and move on to other websites.

Updating old posts will not only turn a visitor into a subscriber, it also helps improve your site’s ranking. Be sure to update your content to match the latest facts and figures.

Add images

It is important to include images in your blog posts as it makes the post more attractive to most people. But sometimes, it is difficult to find the right image that aligns with the topic. You can change those images later on in case you find something more relevant.

More images are stored in your database as your blog gets older. This may slow down your site. We suggest that you resize the image to reduce the overall size of the post.

 

Share
, ,

Tips for Writing Social Media Posts

fast-fingers-1529553When you post something on Facebook, Twitter, Instagram or Google +, you want tons of people to like and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement.

Here are some surefire ways to craft social media posts that creates leads.

Use images

Adding a good image will attract readers. In fact, one study revealed that Facebook posts with images have an increase of 104% in comments and 53% increase in shares than the average posts. Make sure that the images are of high quality and relevant to your post.

Use your casual voice

Social media offers a fun and relaxed environment. People visit different social media sites on their free time to communicate with family and friends or simply for entertainment purposes. Your followers are expecting you to write in a casual voice. Be yourself and speak as yourself. Make them feel like you’re talking to them directly.

Craft share-worthy posts

Your goal is to get as much likes, comments or shares on your posts. You can’t expect people to do that if your posts are boring and uninteresting.

Make sure that the information you offer are worth passing along. Offer some valuable information. Also, think about your audience when creating social media posts. Know what their questions and concerns are and provide them answers.

Be brief

Twitter has a character limit for a reason. Do not overwhelm your audience with too much text in a single post.  If possible, try to limit all your social media posts to around 250 characters. Make it short, sweet and straight to the point.

Stay relevant

While it’s a good idea to write about things your followers are interested in, you also need to make sure that the posts are relevant to your business. Remember, people followed you because they are interested in the products, services and information you provide.

 

Share
, ,

Characteristics of a Great Content

office-594132_640There is a surplus of information on the internet today. In fact, about 2 million blog posts are published every day. Along with that, 70,000 hours of Youtube videos are uploaded and about 290 billion emails are sent on a daily basis. The problem is that most of these contents result in a waste of time, energy and resources.

How do you go about creating content that stands out and captures the attention of your target audience?

While there is no specific way in creating great content, there are a few characteristics that most successful content shares. Keep these things in mind when creating contents for your prospects and clients.

Relevant

When starting out with content marketing, most companies create contents that are centered on their products and services. While there is nothing wrong in wanting to showcase your products and services, you first have to focus on content that your customers care about.

Your content has to resonate with your prospects and existing clients. Otherwise, those contents will just get lost among all other noise.

Provides value

Writing great content is a choice. You can produce high quality content or you can take the easy path and produce junk.

People are searching for information that will educate them, inform them and he6lp them solve a problem. If your content is entertaining, informative and interesting enough, people will be happy to share your content. Add to that, it will get the attention of industry stakeholders and position your company as an educator or expert.

Original

Creating original content will get you great results. Google rewards sites with original, high quality content. On the other hand, it penalizes sites with duplicate content. Original content will help your site get more exposure and improve your site’s ranking.

Easily consumed            

When people use a search engine, they’re not just looking for answers – they want fast answers. In fact, one study revealed that 79% of web users scan contents rather than read them in detail.

Make your posts easier to read by keeping each paragraph short, preferably 3-4 sentences each. Bulleted lists are also very helpful. They are easily scannable and make it easier for users to find the information they need.

Share
, ,

5 Ways to Promote Your Blog on Social Media

bims_7.21So you have a great blog. You regularly post relevant and informative content, and that’s great. However, it will do you no good if you don’t have traffic coming your blog’s way. Without readers, your content will never maximize its reach.

For many bloggers, getting the word out about their newest venture can seem like a big challenge. But by promoting your blog on social media, you’re potentially exposing yourself or your business to millions of people from all over the world.

This week, we’re going to shed some light on how to promote your blog on social media. Keep reading for tips on how to drive traffic to your blog.

Add photos

Studies suggest that social media posts that include images get 12% more engagement as compared to those with no photos. So be sure to use full-sized images to get more likes, shares, comments and generate more traffic to your blog.

Share your blog posts on social media

If readers are not coming to your site, go to them instead. Give your fans and followers a taste of your blog by sharing your blog posts on social media.

Include the link to your status post, but be sure to delete it in your text before posting it. Your update will have a clickable image, which will direct users to your blog.

Use the right social channels

Considering that you know your target audience, we’re assuming that you know where they hang out. Concentrate your efforts where you audience spend their time on. If your target audience is foodies, you might want to spend more time on Pinterest. If your audience is the C-suite executives, LinkedIn might be their preferred social platform. Don’t waste your time on social channels that do not appeal to your audience.

Keep it short

Keep your posts short, clear and intriguing. People’s attention spans are short and they won’t be interested to slog through tons of information. Limit your posts to one sentence. If possible, keep it under 140 characters. Remember, short and witty updates generate the most engagement and click throughs.

Use conversation starters

Ask intriguing questions to the readers and direct them to your blog for answers. In order for them to get the answer to this specific question, they’ll need to click the link and read through your blog post. Now that you have captured their attention, write more interesting and informative blog posts to keep them coming back for more.

Share
, ,

How to Promote Your Blog Content on Social Media

BIMS_3.24.15

Most people think that sharing content on social media is easy. They expect that their blog posts will be seen by as many people as possible with just a few clicks of a button. While social media can help drive traffic to your blog, a lot of blog owners fail to realize that advertising goes beyond just sharing all your blog posts on social media.

In this article, we’ll give you 3 effective ways to use social media to promote your content. Follow these tips and draw in new readers for your blog.

Identify your target readers

You first need to understand what your target readers are interested in before throwing up a blog post. You can do this by browsing around and visiting top performing blogs in your niche. See what kind of topics get the most engagement, which social platform they use to share their content and also, take note of the comments they get.

Doing this kind of digging will give you an idea about what your audience are interested in and which social media platform they use.

Embrace the visual

It’s no secret that images receive much more engagement on Facebook and Twitter. Even images on LinkedIn get more engagement.

Since the image you use will be the first thing people are going to see, choose a photo that sends a compelling message, sparks emotions and inspires curiosity.

Use the right social media channel

It seems that new social media platforms come out once in a while. While it’s tempting to use them all in the hopes of reaching as much audience as possible, you might not get the results you want if you do so. A better approach would be to determine the best social network for promoting your blog and focus there.

If your target audience is more visual, you might have more potential traffic on Pinterest, Facebook and Instagram. If your blog posts are more geared around business and professional readers, Google+ and LinkedIn are your best bet.

 

Share
, ,

Tips to Speed Up Your Content Creation

BIMS_2.24.15

Creating content is a fundamental component of an online marketing strategy. Unfortunately, a lot of business owners fail to generate a steady stream of high quality content.

While we understand that most of you are occupied with running and managing your business, keep in mind that your content plays an important part in your marketing campaign.

If you find yourself feeling discouraged about how long it takes to write a couple of blogs, please know that there are steps you can take to become more efficient  and effective in your daily tasks and speed up  the content creation process. Here are some of them.

Write about something you love

This is one of the most important tips you should keep in mind. When your write about something you absolutely love, words are going to flow quickly. But if you write about something that is not your area of expertise, it’s going to take you a lot longer.

Outline a month’s worth of ideas in advance

Coming up with new ideas to write about is probably the most challenging part of content marketing. To make things a bit easier, we suggest that you come up with a month’s worth of content ideas in advance.

Just because you have a list of topics, it doesn’t mean that you have to stick to it. You can always write about new topics, especially if breaking news or hot topics come up in your industry.

Do not multi-task

Contrary to popular belief, multi-tasking does not help you get things done faster. In fact, studies show that doing a number of things at the same time may cause you to commit mistakes and even double the amount of time you need to accomplish the task. So do yourself a favor and focus on one task at a time.

Do not self-censor

In an attempt to come up with a masterpiece that would wow your audience, your inner critical voice would hound you to constantly check and revise your content until you are satisfied with the result. However, this can slow you down.

If you wish to spend less time creating content, you have to turn off your inner critic temporarily. Let the ideas flow and give yourself a time to write. Once you are done, you can then review your work and start editing.

Share
, ,

Social Media Tips for Bloggers

bims

While a lot of people believe that blogging is just about creating unique and interesting content, the truth of the matter is that you need to promote your content in order to ensure that each blog post reach its widest possible audience.

When it comes to driving traffic and building an audience, bloggers are turning to social media with record results. To get more clicks and promote their brands, successful bloggers know that need to develop a following on key social networks. It is ideal for accomplishing this goal since social media feeds on a never-ending stream of content.

Follow these tips and your blog will blossom in this new era.

Be on social media

You have done almost everything, yet you’re still not driving traffic. This can be quite frustrating, but you also have to consider all the links you have seen, but didn’t click on.

Spend some time on social media platforms. This way, you can find inspiration for that next blog post, keep up on industry news and build relationship with your followers and fellow bloggers.

Add social media sharing buttons on your blog

Make it as simple as possible for your readers to share your content by adding social media sharing buttons at the top and bottom of your blog. Reduce reader’s hurdles. If they have to hunt around just to share your content, then you’re hurting your content’s sharability.

Join blogger groups on Facebook

Participate on social media beyond sharing your own content. Join some active blogger groups on Facebook and become part of the community. Help others by answering their questions or sharing a link to a relevant blog post.

Once people get to know you, they are more likely to share your content.

Share other blogger’s content

Feel free to check out what other bloggers are posting and give them a repin, share or tweet whenever you can.

Be generous to your fellow bloggers by sharing their content. Hopefully, they’ll return the favor and share your content, too.

 

Share