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Internet Marketing: Power of the “Wall”

The other day I was speaking with a new client and she brought up an interesting point . . . have you ever thought of this? Years and years ago we used a “wall” to communicate with the world.

People would write on walls and rocks telling their stories, telling about their journey, what to expect and educating each other. Now millions of years later we have started to use a “wall” on Facebook and Twitter to communicate; sharing our stories now, what we have learned, how we can educate and help people across the world. Obviously our way now is a lot faster and e bit easier. Interesting how things come around.

What’s that saying, “don’t reinvent the wheel”?  Thinking of how a “Wall” has always been a way to communicate across the world to others, back then it took a lot longer and was much more artistic in a way.   Now we have the world at our finger tips and we are only a “wall” post away from communicating with people all over the world.

When I entered the Internet Marketing world it seemed so surreal to me, being able to send emails, instant messaging, pictures, documents, etc so fast and being able to do business with people all over the world.  They did not even have to be in the same city as me as the internet it allows us to do business everywhere! That is the beauty of Internet Marketing, we are able to now grow our businesses nationwide and build those relationships in order to do that.

Internet Marketing can work wonders for your business if you provide a service that you can do from anywhere or have an online store that people can order from anywhere. Have you ever read the book “The 4 hour work week” or “Beach Money”? These books talk about being able to have an online business where you can work from wherever you are and all you need is a computer and internet access.  They talk about setting your business up in such a way where you are earning residual income so you do not have to be sitting in front of the computer 24/7 working. If you set up your Internet Marketing plan correctly,  you can do this with your business as well!

I challenge you this week to take a look at your Internet Marketing strategy and see if it includes the following things:

  • Social Media Plan (Facebook, Facebook Page, Twitter, and LinkedIn)
  • Have a real blog (wordpress or blogger)
  • YouTube Channel
  • Posting Blogs and video blogs at least once a week
  • Using other online tools like; Google Maps, Yelp, Four Square, Plaxo etc.
  • Making sure you have your backlinks set up to your blog ( You can use Squidoo for this)
  • Educating people via your blog posts and social media posts

If you need help figuring out an Internet Marketing plan I would love to assist you. I look forward to seeing more of you online.

Power of the wall

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Why Are Hashtags So Important?

hashtag-1120301_1280Once upon a time, Twitter was the only place hashtags were used. As understanding of how hashtags work grew, they became widely embraced by social media users. Today, hashtags have become a prominent feature within other social networks as well. In fact, they are used in all social media channels, except LinkedIn.

Whether you’re a business owner looking to make a splash on social media or looking to grow your business, make sure you incorporate hashtags into your social media marketing campaign. Here’s what hashtags can do for your business.

Track relevant conversations

Sometimes, you want to know what your audience is talking about. Hashtags make it easier to cut through the digital clutter. It provides an efficient way to find specific content or information.

The first thing you need to do is to create a list of keywords that people often associate with your brand. This will help you determine the popular topics and latest news, which will make it easier for you to start a conversation and engage with your fans and followers.

Expand your reach

Although we can’t deny the effectiveness of a unique hashtag, some business owners and marketers seek out popular hashtags and use them to promote their brand.  When done right, riding a trending hashtag can help increase your social reach and improve brand awareness.

In this case, relevance is the absolute key thing to remember. Only use hashtags that are relevant to your business, audience and industry.

Promote an event

A well-chosen hashtag can bring all information and online conversations about your event together. It can also increase awareness and visibility of your events. Use the hashtag every time you post something that is related to the said event. Encourage your fans and followers to use the hashtag to gain more exposure. Keep your hashtag short, easy to remember and relevant. Also, make sure that it hasn’t been used recently.

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Why Social Media Is Important for Businesses

Why Social Media is Important for Business Over the last decade, social media has helped a lot of entrepreneurs grow their company. In fact, it is now considered as one of the most powerful digital marketing tools for businesses. 92% of business owners reported that social media has played a big role in their business’ success.

Here’s a look at the top benefits of social media for businesses.

Brand recognition

Because social media is used by more than 2/3 of the population, this is one of the easiest and most cost-effective ways to introduce your brand to your target audience.

If used correctly, social media can help you build a strong social media presence and connect with your current and prospective customers. We can guarantee, it is worth the time and effort.

Save money

For small businesses that are looking to spread the word about their brand and promote their products without having to spend a lot of money, social media is your best option.

Social media platforms such as Twitter, Facebook, Instagram, Pinterest and LinkedIn allow you to share content to your fans and potential customers absolutely free.

Increased traffic

Sharing relevant and informative content on social media can help you generate leads. Here, you are not only limiting your content to people who are already familiar with your brand. Rather, your goal is attract people who may be interested in what you have to offer and encourage them to visit your website. Make sure you supply them with interesting content, so they’ll keep coming back.

Improved customer service

We all know that businesses have a dedicated customer service department that consumers can reach via phone and email. But because most people want a quick response, they still choose to connect with businesses through social media.

Here, you can see question, comments and complains instantaneously. Plus, answering questions and settling complains publicly adds a level of transparency to your business. Remember, all eyes are on you, so make sure you handle issues professionally, politely and in a timely manner.

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Tips to Get More Email Subscribers

emailmarketing While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

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Reasons Why High Quality Content Still Matters

content  creationContent is the new method of advertising. Over the years, business owners and marketers have realized the importance of utilizing content in their marketing strategy. Because of this, most companies have made a commitment to push content out there to keep feeding the masses with information. Audiences today, however, have wised up. That said, the importance of quality content cannot be stressed enough.

Forget about the dry press release and the hard sell. Rather, provide your audience with good content that they can to share with others.

Here are 3 reasons why high quality content still matters

Helps improve your ranking on search engines

Every user is searching for content in some form or another. Some businesses, however, think that the more content they have, the better their chances are of appearing in Google or other search engines. What they fail to realize is that quality is one of the key ingredients of a successful content marketing.

Google’s primary goal is to provide users the best results possible. Search engines are getting better at sniffing out bad content. Google, for instance, constantly update their algorithms to ensure that top-ranking sites contain high quality and relevant information. Just having something on your site is not necessarily good.

First impressions matter

In this digital age, people first visit your website and read through your content to decide whether you’re a credible business. It is often the first interaction a prospective customer has with your brand. Hence, it is important to take time to make your website as appealing as possible.

If your site is full of bad writing and grammatical errors, users are likely to migrate away from your site. Remember, contents that aren’t well written convey incompetence and laziness. These are two things you certainly don’t want associated with your business.

Attention is getting harder to grab

With professional services firms now churning out more content than ever, there is far more marketplace noise to cut through in order to capture the attention of your target audience. Companies that provide high quality content are those that are succeeding in reaching their audiences and converting their visitors into paying customers.

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Tips to Get More Online Customer Reviews

BIMSReviewsWith today’s savvy buyers, you know how important online reviews are to your business. People would share their experiences and what they have to say about your company. Given that majority of the adult population spend most of their time online and would read reviews before buying stuff, these reviews, whether they are positive or negative, can have a big impact on your business.

Customer feedbacks do not only affect buyer’s decision, it can also help give you an insight as to what customers think of your business; thus, allowing you to make certain changes that would make your products, services and business better. Remember, it’s your customers that pay you, so make sure you listen.

Here are a few simple ways on how to get customers to review your business online.

Just ask

After you’ve delivered a product or a service, try to ask your customers for feedback. It does not necessarily have to be a good review, just an honest review. Don’t be pushy. Rather, let the customer know that you are very much interested to know whether or not they were satisfied of the transaction and that you value their opinion.

Offer incentives

Sometimes, the best way to encourage customers to create reviews is to give them something in return. It doesn’t have to be expensive. If you own a restaurant, you can offer a free dessert on their next visit. You can also offer a free gift or a free trial version to those who will send in a review. The better the incentives are, the more reviews you are likely to receive.

Increase customer satisfaction

Happy customers will be very much willing to share their experience with the masses through the web and social media. This can help scale positive world of mouth and attract potential customers in the process.

Improve your services and people will start talking about your business. Remember, it would be impossible for you to get good reviews unless you have happy customers to write them.

Customer survey

Customer surveys are a great way to get feedbacks. This allows you to get customers to answer specific questions and find out what they really think about your services.

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How to Measure Social Media ROI

BIMS_11.10We all know what ROI stands for. Unfortunately, not everyone understands its meaning and importance.

If your company is spending money on social media marketing, you want to measure your ROI. This is important so you have an idea what exactly it is you’re getting out of the time, effort and resources you commit to your campaign. It helps you measure the efficiency of your social media marketing efforts.

To show you how you can track your social media ROI, here are the steps you should take to help you gauge the effectiveness of your social media marketing campaign.

Identify your goal

Different organizations will have different goals. Before you can track and measure your ROI, you first need to identify your goals. Is it to generate more product trials, get signups for your newsletter or increase traffic to your site?

Track your goal

Each of your goals can be measured using specific metrics such as traffic, engagement, reach, lead generation etc. It all depends on your goal.

There are certain tools that can be used to measure the effectiveness of your actions. You can track follows, likes and share in Buffer. Website actions such as signups, downloads and sales can be tracked in Google Analytics.

Quantify social media return

Add up all the expenses, including the cost of boosting a Facebook post, running a promoted ad and everything that go into generating content and maintaining social media presence.

Determining how much you have spent will help you determine whether you’re getting a positive or negative return on your social media marketing efforts. Now, calculate your ROI using this formula: (Earnings – Costs) x 100 / Costs

Adjust tactics

Monitor the impact of your social media efforts using the formula given above and then adjust your tactics as needed to improve your social media ROI.

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How Can I Market My Business Online?

BIms Marketing 1.27.15

As a startup business, it is understandable that you don’t have a wad of cash to market your business. But that does not necessarily mean that you can’t get your brand out there.

The internet is teeming with marketing platforms that would not require you to spend a ridiculous amount of money. If you want to maximize your success, you need to take advantage of the power of the internet and learn how to promote your business online.

This week, we’ll give you some pointers on how to get the word out about your business and start driving sales.

Optimize your company’s website

In the world of constant Googling, search engine optimization cannot be underestimated. The idea here is to write your website’s content in such a way that it would appear in major search engines such as Bing and Google.

Embrace social media

Today, virtually every business, whether big or small, has accounts on different social media platforms.

Without social media, your inbound traffic is limited to people who are familiar with your business. Use social media to create more awareness for your company and to present a more personal side of your business. You can also post updates from time to time to keep your fans posted on your business happenings.

Start a blog

Blogging is a great way to boost your site’s ranking in search engines and drive traffic to your website. This is particularly important if you are running an online business.

For this to be effective, you have to write blog posts frequently and provide your audience with relevant information. As you continue to provide valuable information and solutions to your target market’s problems, you’ll soon become a trusted source of information. Once they see you as an industry expert, they are more likely to buy from you.

When you grow, hire a pro

When you’re starting out, it is natural that you want to oversee every single aspect of your business, including online marketing. But as your business grows, you might want to hire a professional to take over the marketing side of your business. After all, these people have the skills, knowledge and experience to help you reach and connect with your target audience and generate new leads.

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Social Media Facts Every Marketer Should Know

Social Media Facts

Social media is more than just a place where you can meet new friends and interact with people. Today, it is also considered an essential tool for marketers.

Most companies recognize the power of social media and understand that it’s not just a passing fad. As a marketer, you have to keep in mind that social media platforms are constantly changing and growing. So, it’s important to keep up with the facts and statistics in order to get the most out of your social media marketing.

In this article, we have compiled some important facts every marketer should know. Read on and keep these things in mind while planning your social media strategies.

Timing is important

Most companies use social media to reach out to consumers. If you want to reach more people, you have to plan and schedule your posts. Facebook posts that are published after working hours, specifically between 5 pm to 1 am, get the highest engagement.

People are spending more time on their smartphones as compared to other devices

Armed with this information, it is important to make sure that all the content you post on social media are mobile optimized. If not, then you’re losing a lot of prospective clients.

Facebook continues to be the champion of all social media websites

Despite the increasing number of social media platforms today, Facebook still remains to be the most popular choice. In fact, if Facebook were a country, it would have the 3rd highest population, next to India and China. Also, 67% of American internet users across all age groups use Facebook.

Consumer’s buying decisions are influenced by social media

According to a study that was conducted by a digital marketing agency, 74% of consumers rely on social media platforms like Facebook and Twitter to guide them with their purchase decisions. Meanwhile, only 17% of consumers trust advertisements.

 

 

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Need Help Clarifying Which Social Network Does What?

Staying on top of social media marketing can be difficult for business owners, especially as new networks pop up daily. Here is a great graphic to help you choose which of the top social media networks your business should pursue!

which social media networks do what

As always, please contact the BIMS Team to let us know how we can help!

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