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3 Ways to Turn Prospects into Paying Customers

In the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion. There…
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Why Are Hashtags So Important?

Once upon a time, Twitter was the only place hashtags were used. As understanding of how hashtags work grew, they became widely embraced by social media users. Today, hashtags have become a prominent feature within other social networks as well.…
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Reasons Why Your Facebook Ads Aren’t Converting

Facebook ads are one of the most popular options among small business owners who are new to online marketing. After all, Facebook is one of the biggest social networking channels available, with about 1.6 billion active users. Believing that…
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New Webinar: What's all the buzz about with Twitter?

Learn How to Use Twitter for Your Business With over 500 MILLION tweets being sent each day, it is important you know how to use Twitter correctly so you see a return on your investment! In this webinar, we will review the components…
EmailMarketingTips
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Tips for Writing an Effective Email Marketing Copy

You’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For…
new webinar - editorial calendars for business
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New Webinar: Building your Editorial Calendar

Creating an Editorial Calendar for your Business Aren't editorial calendars only used by magazines and journals as they pull together articles on different topics and match advertisers? NO! Your business can and should create an editorial…
Tips for Proper Social Media Etiquette
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Tips for Proper Social Media Etiquette in the New Year

As 2015 draws to a close, many of you are probably preparing for the biggest party of the year. Whether it’s a family event, work party or a purely social gathering, there’s a social media embarrassment waiting to happen. A careless Facebook…
Choosing the Right Social Media Platform for Your Business
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Choosing the Right Social Media Platform for Your Business

Over the years, I have seen a lot of business owners who have accounts on almost every social networking site. While there’s no harm in maintaining a number of social media accounts, you may notice that you’re not getting the results you…
Social Media Tips for the Holiday Season
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Social Media Tips for the Holiday Season

The holiday season is the busiest shopping time of the year. According to the National Retail Federation, the average American adult usually spends about $810 during the holiday season. Because of that, retailers and brands are fighting for…
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Tools to Help with Scheduling Your Social Media Posts

Social media is a necessary part of marketing these days. Having a strong brand presence on social media is of great importance. As a business owner or a marketer, you probably have a lot of on your plate and maintaining a constant social…