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Choosing the Right Channels to Reach the Right Market

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Choosing the right channels to reach your target market is a crucial decision. It is important that you know where your prospects and customers are spending their time online.

With Twitter, Instagram and Facebook leading the pack, most businesses are tempted to use more channels and to have a presence on multiple social media platforms. Of course, the more social media sites you use, the more customers you can reach. But it also increases cost. If building presence in multiple channels does not bring about extra sales, then you’ll end up spending more for little or no benefit.

Here’s a quick set of considerations as you select the right social networks to reach the right market.

Twitter

You should use this channel if are looking to reach younger men and women. Since Twitter appeals to information junkies, it is also a great choice if your business lends itself to the provision of timely insights or topic-based news.  It is also a two-way platform wherein you can engage and interact with your followers.

LinkedIn

If you are seeking to make business connections or are in B2B and you wish to provide useful insights to people thinking about their work, then LinkedIn is right for you.

It is optimal for industry-specific information and peer networking since most users are in work mode on LinkedIn. Given the educational levels and high income of the average LinkedIn users, this channel offers a distinct audience worth targeting.

Facebook

If you are looking to reach as broad a network as possible or wish to build a community presence, then Facebook is right for you.

Despite the introduction of new social media sites, Facebook is still one of the most popular sites, with more than 70% of online adults actively participating. However, since most people use this platform to connect with their family and friends, it may not be the best channel to reach your target market.

Instagram

If you have a visual aspect to what you do and what your customers are interested in, then Instagram is the right channel for you. Given its popularity among urbanites and its appeal to specific ethnic segments, Instagram can also be a good choice for certain market targets.

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Reasons Why You Should Use Infographics in Your Content Marketing

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Living in the digital world, there seems to be a surplus of information on the web. On average, we create 1.5 billion pieces of content, 2 million videos and 140 million tweets every day. The web is cluttered and the competition is tough.

If you are a digital marketer or a business owner, it is very easy for your content to get lost in the jungle, making it extremely difficult for your target audience to find you. If you want to break through the clutter and capture the attention of your target audience, you’ll have to create contents that are memorable, attractive and of high quality.

Here are some of the reasons why you should include infographics in your content marketing.

Easier to process

Visual content is a great way to make your content stand out online. This is because our brain processes visual content 60,000 times faster as compared to the time it takes to decode written contents. Plus, people are more likely to retain information that is presented in infographics.

Attention-grabbing

Humans are visual creatures. We are easily attracted to visual contents, facts and stats. Infographics presents a lot of contents, and these facts are attention-grabbing. In fact, views can jump up by as much as 48% if contents include photos and videos.

By combining well-written texts with visual elements, it can be a powerful tool that will help your content cut through the noise and into the brains of your target audience.

Positions you as an expert

Infographics are often presented in charts, graphs and tables to present the content in an easily understandable manner. A great deal of research has to be done before compiling the information into a one-page document. This highlights how knowledgeable the creator is in this particular niche.

By publishing useful and relevant infographics that educate and offer value to your target audience, it positions you as an expert in your niche.

Increase brand awareness

Infographics should include relevant information about the creator like company logo, email address, and website URL. This helps brand your business, and if used properly, it can increase your traffic by at least 12%.

 

 

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High Arousal Emotions That Make Your Content Go Viral

If you have asked Google a few years back, “What makes things go viral?” you’ll most likely get a simple answer: luck. While it seems like a great theory, it is not entirely true.

If your content activates a high-arousal emotion, then there’s a great chance that people will be sharing and talking about your content.

A high arousal emotion can either be positive or negative. Mind you, activating these emotions is not a walk in the park. You really need to consider which emotion you want to target and hit it perfectly.

Passion/Lust

To tap on this emotion successfully, you’ll have to tease people and pique on their interest. You can do this by teasing them with food, sex or products/services that create an anticipation of pleasure.
People’s passion quickly run dry so there’s a need for constant adaptation and creativity.

Fear

Fear is one of the biggest motivators on earth. When motivated with fear, people are forced to take action.
People want to avoid problems. You can tap on this emotion, define the consequences and inspire a fast action.

Anger

When you piss off people, they’ll most likely do something prove you wrong or attain justice. They may want to talk about it on their blog, on Facebook, Twitter and other social media platforms.
Keep in mind, though, that pissing someone off for fun is not a good marketing strategy. So, might want to skip on this altogether.

Awe

Create something that people will find remarkable and people will surely comment on it.

Joy

Positive contents are more viral than the negative ones. There are a lot of things that can make people happy. It can be something inspiring, funny or anything that’s positively uplifting.

When you’re looking to increase traffic to your site, don’t just write content for the sake of writing content. Instead, think about these emotions and hit them well. This way, you can be sure that your content will get shared.

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Annoying Social Media Habits You Need to Stop Doing

No one is perfect. And sometimes, we have bad habits that we would like to get rid of. But while you’re trying to change how you do things and get too occupied, falling back into these old habits happens sooner than you might have expected. While some of these habits do not have an overall impact, some may have a negative impact, especially on your business.

There’s a good chance that you have visited a page that has done some of the things listed below. Make it a mission not to repeat them.

Overcompensating for inactivity

When you’re just starting and you don’t have someone to manage all your online accounts, your page may remain inactive for a few days. That in itself is a problem. However, some people make the mistake of overcompensating for being off the radar for a few days by posting numerous updates in one day.

While inactivity is not a good thing, keep in mind that there are only a few people who would choose to unfollow you due to lack of activity. However, if you bombard them with numerous updates and tweets, which is quite annoying, they are more likely to unfollow you.

Hashtag overload

Hashtags are a great way of categorizing content, providing context and curating information to help you reach your target audience. However, some people tend to abuse it by using like a dozen hashtags in a single tweet.

Depending on the platform, 2 to 4 hashtags are acceptable: 2 for twitter and a maximum of 4 for Instagram.

Asking for shares or retweets

Not only does it come across as demanding, it’s not also engaging. As a result, it does nothing for your cause.

If you post something like this, the only people who are going to enthusiastically oblige are your family and close friends. Everyone else will most likely ignore your post. Even if people did share it, it’s not because they believe in what you’re saying, but because you begged them to do so.

Posting only about your company

Social media may be comparable to phone conversation – it has to go both ways.

Creating great content for your page is important, but you also have to talk about something else other than your business. Find ways to engage with your audience and interact with them.

Make sure to share a variety of content from time to time. This would capture the attention of your audience and keep in them interested. Share inspirational quotes and images, updates from online sources or contents from fans.

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Resources for Bloggers Who Don’t Know What to Write About

There’s nothing more frustrating than a writer’s block. You stare at your screen and the cursor just taunts at you maniacally. For those times of desperation, content creators are in need of a more forthright solution.

If you are struggling to come up with new articles for your blog and keep your audience engaged, here is a list of some of the most tried and tested resources that you can turn to when word drought sets in.

Yahoo Answers

Yahoo Answers is probably one of the most underrated resources for blog topic generation. This site mostly serves a resource for people who are in search for answers. Creating contents that responds to the challenges that these people are facing will not only boost your credibility, you are also guaranteed that people will return to your site the next time they are looking for an answer.

Google trends

There’s no better way of generating a blog topic idea than using phrases and keywords that are performing well in terms of search volume. Those are the topics that you want to write about, and Google trends can help you bring those topics to light.
The Top Searches option allows users to view the top searches that Google conducted. These searches are sorted into different categories like Sports, Entertainment, Business etc. The Hot Searches option, on the other hand, gives you an opportunity to view the top searches by day.

Blog comments

Content writers fail to realize the importance of blog comments for generating a new entry for their blog. Believe it or not, your next blog entry lies in a small bit of reader feedback. That being said, we suggest going through your old blog posts, especially the most popular ones, and take time to read the comments.

Make a list of all the questions and suggestions that you see and feel free to use it as a resource the next time you find yourself staring at a blinking cursor.

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Resources for Bloggers Who Don’t Know What to Write About

There’s nothing more frustrating than a writer’s block. You stare at your screen and the cursor just taunts at you maniacally. For those times of desperation, content creators are in need of a more forthright solution.

If you are struggling to come up with new articles for your blog and keep your audience engaged, here is a list of some of the most tried and tested resources that you can turn to when word drought sets in.

Yahoo Answers

Yahoo Answers is probably one of the most underrated resources for blog topic generation. This site mostly serves a resource for people who are in search for answers. Creating contents that responds to the challenges that these people are facing will not only boost your credibility, you are also guaranteed that people will return to your site the next time they are looking for an answer.

Google trends

There’s no better way of generating a blog topic idea than using phrases and keywords that are performing well in terms of search volume. Those are the topics that you want to write about, and Google trends can help you bring those topics to light.

The Top Searches option allows users to view the top searches that Google conducted. These searches are sorted into different categories like Sports, Entertainment, Business etc. The Hot Searches option, on the other hand, gives you an opportunity to view the top searches by day.

Blog comments

Content writers fail to realize the importance of blog comments for generating a new entry for their blog. Believe it or not, your next blog entry lies in a small bit of reader feedback. That being said, we suggest going through your old blog posts, especially the most popular ones, and take time to read the comments.

Make a list of all the questions and suggestions that you see and feel free to use it as a resource the next time you find yourself staring at a blinking cursor.

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Solutions to Common Lead Generation Problems

Generating leads for your business is not an easy task. It requires a lot of work. If it would make you feel better, we’d want to let you know that there is a ton of other marketers who are also struggling with the same troubles.

In this article, we have rounded up some of the most common lead generation problems along with the solutions to help you get things rolling in the right direction. Read on and we’ll tell you more about it.

Low traffic

Your ability to produce a steady stream of traffic is important as it affects your ability to turn visitors into leads and leads into paying customers.

If your traffic is leveling off, then optimization is necessary. That being said, you might want to conduct keyword research. On-page SEO practices like the use of keywords in your title tags, headers, meta-description, links and URL will help you boost your search engine results ranking.

Unqualified leads

Producing tons of leads is great, but it’s the quality of incoming leads that will influence the success of your business.

The best way of addressing unqualified leads can only be summed up in 2 words: buyer personas. In order to capture the right leads, you first have to determine your target audience and capture their attention.

Tight budget

If you think lead generation is challenging, it could be even more challenging if you are working on a tight budget. When the money tree shrivels up, you should have a plan in place in order to sustain lead generation.

If you are focusing on traditional methods or PPC, we’re not surprised why you are sweating profusely. Well, we’re not insinuating that inbound marketing is free, but there are a lot of methods that you can use without sucking up your entire budget.

Lead generation doesn’t always have to be costly. This is especially true if you think smarter, not harder.

 

 

 

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Tips on How to Get Your Business Started on Instagram

When Instagram was introduced in 2010, no one could have predicted that it would be so popular.  In 2 years time, Facebook decided to acquire this app for $1 billion. Interesting, right?

Instagram is a great platform that allows you to provide your followers with unique visual content. With the popularity of photo sharing apps, Instagram has been on top of the list of almost every marketer out there.

There are a lot of little fishes that make it big on Instagram. If you have an Instagram account but are not sure how to use it, read on and get your business started as we give you a few tips on how to get your business started on Instagram.

Connect other social media channels

By connecting your Instagram account to your other social media accounts, you’ll be able to simultaneously share your content on multiple social platforms. Your Twitter and Facebook followers will also see that you are on Instagram and will surely follow you there too.

Share a variety of content

Visual contents like photos and videos usually get great response, especially in social media. In order to capture the attention of your audience, you have to choose a diverse mix of content. Since you don’t want to focus on just 1 aspect of your business, make sure that these posts would feature the different elements of your business.

Use relevant hashtags

When posting a photo, you should make it a point to accompany it with relevant hashtags that are related to your post and business as well.

Hashtags are used by users when searching for specific content. Since you are using a variety of platforms, this is an excellent way of getting your content noticed.

Engage with your followers

Feel free to ask your followers to post their own photos and share their experiences while using your product. It’s a great way of developing a community and gaining more followers. The key is to ask them to post and tag. Most importantly, don’t forget to respond.

 

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How to Use Video Marketing to Boost Your Business

According to a survey done by comScore Inc.,a global digital marketing service, the average Internet user watches about 185 videos each month. This includes advertising videos, personal videos, entertainment and news clips, etc.

Videos are a great way of engaging your audience in a way images and texts alone cannot. By adding video to your marketing campaign, you can give heart and personality to your business, while demonstrating your authenticity. Additionally, video is capable of providing as much as 50% conversion rate.

If you have no idea what type of video you should create, here are a few tips that will help you produce informative and entertaining clips that will also reveal the human side of your business.

Use customer testimonials

Nothing is more compelling than hearing your clients explain how your products or services helped solve their problems or improved their lives. Use this video to help prospective customers see themselves in the stories of these people.

Demonstrate your products or services

Instead of telling your current and potential customers how your business works, it would be best to show them. In other words, take your how-to guides to the next level and bring it to life. Mind you, educated buyers are more likely to make purchases.

Product reviews

The best products reviews usually come from trusted third-party reviewers. These types of videos can be found from various business portals to YouTube. Feel free to partner with reliable third parties and ask them to create products review for your business.

Corporate overview

These videos are mostly considered as the equivalent of company brochures.  Corporate overviews are usually intended to provide your audience a better idea about your company. These types of videos often include the executives, owners, key products and company history.

Visual stories

Visual stories usually include motion graphics, animations and illustrations with a voice-over. Videos of this kind are intended to explain complex products in a simpler and more compelling manner.

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Ways to Attract New Readers and Keep Them Interested

Increasing traffic is one of the biggest challenges a blog owner face, but there is nothing more challenging than attracting new readers and converting them into regular visitors. Readers are fickle and gets bored easily. There is a whole world of entertainment out there, if your posts do not interest them, they’ll abandon your blog and start looking for something that would feed their curiosity.

Follow a posting schedule

The publish date of your most recent post is one of the first thing most people look at when they visit your blog for the first time. If the last one was posted a few months ago, then readers won’t even bother coming back to check for newer contents. If your schedule is loaded, keep a regular schedule and make sure to come up with at least one blog post a week or twice a month. This will keep your readers coming back for more. Also it’s a great way of showing them that you are committed to your blog.

Respond to comments

Visitors would be happy to know that you are taking note of your readers’ comments and is actually responding to them. Responding to comments is a great way of starting a conversation with your audience and making them feel appreciated.

Keep content relevant

Keeping your content relevant is the key to building credibility in your niche. Your readers will stop coming back if they cannot relate to your contents. While writing about a new topic may drive new readers to your blog, they may not come back once they realize that the post that caught their interest is only a one-time thing.

Start a series

Writing a series is a great way of capturing the attention of new readers and would keep them coming back for at least one more time. Also, first timers may be interested enough to click through your internal links.

Make sure to include a note in the first part of your series stating the schedule of when the second part will be due. Most importantly, don’t forget to link to the previous parts of the serious as your progress. Readers would love to follow the series and be able to click back to catch up on the parts that they have missed.

 

 

 

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