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Tips for Writing a Killer Call-to-Action

bimspicIt’s not easy to get people to visit your site. Once you’ve hooked your audience, you want them to stay a little longer in your site and do something. That something could be sharing your content, providing information, downloading something, adding products to their shopping cart or purchase your products. Unfortunately, most people will not know what to do unless you give them clear instructions.

This week, we’ll be sharing with you some tips on how to create a clear and effective call-to-action. Here are a few.

Offer a free trial or download

Sometimes, you may have to sweeten the deal to encourage people to complete a call-to-action. One of the best ways to capture the attention of people is to offer them something of value, and give it to them for free. Offer a free e-book or a free trial. People will thank you for it.

Size matters

Size does play a huge part in getting your call-to-action button noticed. Make sure it’s big enough that online users won’t miss them, but not too big that it looks like a monstrosity. Remember, your call-to-action needs to be sized sensibly. You should also consider the position of your call-to-action on the page.

Be direct

Keep your call-to-action short and simple to ensure that majority of visitors will click-through on the action you ask them to. If you want people to leave their email address, then tell it to them straight. Make sure people will understand it at just a glance. Don’t get all whimsical and critic.

Add a sense of urgency

If you have reduced the price of your products, let visitors know that the offer is only good for a limited time. If they do not purchase within the specified period of time, then it will result in a missed opportunity. Add a sense of urgency and include words such as today, immediately or now.

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Lead Generation Tips and Tricks

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Every marketer’s goal is to generate new leads that will eventually turn into paying customers. Unfortunately, a huge percentage of marketers admit that their lead generation efforts are ineffective. In fact, studies suggest that about 80% of visitors who add items to their cart do not buy, and 70% of them will never return.

These lead generation tips will help improve your marketing campaign and hopefully attract more people to your business.

Keep building relationships

The best way to keep your sales pipeline well stocked is to keep building relationships with potential leads. Send them a link to a news article about an industry trend, share some helpful tips or offer some business intelligence.  These may seem like small things, but these little things may help keep you at the top of your prospect’s mind.

Blog consistently

You probably know that blogging is effective for generating leads? So how come it took you an entire month to write a new blog? If you are serious about increasing your web traffic, then try to write blogs as often as you can.

Persistence is key

A lot of people make the mistake of thinking that people will visit their website with a just a few clicks of a button. Unfortunately, that’s not how it works.

Block out an hour or two of your day and dedicate this time for lead generation activities only. That means no checking of emails, texting or playing games. Pick up the phone and talk to your prospects. It doesn’t matter if they have turned you down before, just keep trying. Remember, persistence is what sets successful marketers apart from the unsuccessful ones.

Call-to-action

Visitors need clear instructions on what to do when they arrive on your website. Do you want a subscription to your channel or page? Their contact information? A site visit? Then let them know. Sometimes, all you need to do is ask.

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Secrets to Writing Viral Blog Posts

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A viral blog post is a type of post that takes off because everyone wants to share and is talking about it. It goes around the internet like a fast-moving fire.

With the explosion of social media, almost everyone is looking for ways to grab the attention of millions and millions of people. Because let’s face it, it feels great to know that a lot of people appreciate what you have created.

In today’s competitive online world, bloggers from all over the world all seem to be asking the same question – What is the secret to writing a viral blog post? While there is no secret formula in creating a viral blog post, there are some things you can do to help you reach that goal. Here are a few.

Create attention-grabbing headline

While quality content is important, you also need to take time in crafting a catchy headline. Remember, this will be the first thing people are going to see so it should be treated with much more consideration. You need to pique the public’s interest or they won’t be interested in reading the article.

Contents that evoke emotions become viral

Readers are drawn to blog posts that make them feel something. Try to capture the emotion of the reader. If it doesn’t excite or thrill you, then it probably won’t excite your readers too.

Useful content gets shared

A lot of people go online to gather information and learn more about a certain topic. If you want your post to go viral, make sure it has tons of useful information. Read a lot, gather lots of resources and know your topic well. Don’t skimp on research.

Make sure it’s visually interesting

There is more to a blog post than just heading and content. If you want to get the numbers rolling, then you need to incorporate photos in your blog post.

Make your blog post visually stunning and beautiful. You might not be able to write the most informative, most interesting blog post, but if you add colourful pictures, you may be able to capture the attention of the crowd.

 

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4 Ways to Increase Your Instagram Followers and Likes

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If there’s one thing on social media that makes people happy, it’s getting more followers and likes. Why? It’s because the more followers you have, the greater the visibility. The more likes you get, the more business you get in return.

If you’re sharing a lot of photos, but aren’t getting a lot of love from fellow Instagram users, don’t fret. In this blog post, we’ll show you how to gain more likes and followers on Instagram. Here’s how.

Connect and interact

There are a ton of activities happening on Instagram. One of the best ways to gain followers and likes is to reach out to other users. Check out some of their contents and let them know that you appreciate their content by liking and commenting on their photos. Hopefully, they’ll like your photos or even follow you in return.

Take better photos

Your Facebook and Twitter followers may forgive a few bad posts, but a bad photo is a big no-no on Instagram.

Picture quality matters on Instagram. Data tells us that high quality photos with interesting captions get the most engagement on Instagram. To improve the quality of your photo, use natural light as often as possible.

Hashtag it

Hashtags can increase the likelihood of your photos being viewed by users, even if they aren’t following your account. Use hashtags that are unique yet relevant to the content you’re posting. This way, you’re targeting a more closely grouped set of people.

Timing is everything

With so many people posting pictures on Instagram, it can be difficult to stand out. If you want to get noticed, you need to be mindful about when your audience uses Instagram.

The time that you publish your content could certainly help in reaching more people. Remember, a photo is most active during the first 3 hours of posting. So if you don’t get some engagement during this time, you are less likely to do so in the succeeding hours.

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Tips to Humanize Your Brand

BimsPeople do business with people they trust. If you let your customers interact with a robot that is programmed to promote your products and offerings, do you think they’ll do business with you? Of course not.

People will only be interested in doing business with you if they know that there is a person behind it that they can trust, relate to and connect with. That said, humanizing your brand is a must.

Here are some tips to make your brand’s voice a little more human.

Avoid corporate speak

Sometimes, business owners think that they sound super smart and important if they use business and industry-specific jargons. We hate to break it to you, but people do not want to hear or read sales talk, corporate jargon or overly fluffed up language. Speak in a language that inspires people to connect to you and your brand.

Use words that your customers understand and ditch the corporate mumbo jumbo speak.

Build bridges

A lot of businesses see their social network followers as nothing more than a new batch of potential customers. While we understand that you’re excited to tell the world about your business venture or new products to be launched, there is no need to talk about the same topic every single time.  You’ll have a hard time connecting with your target audience if you think like a corporate engine.

Put a face on your brand

People may not be interested in doing business with you if you post in anonymity and hide behind a corporate logo. Instead, show customers that there’s a real person working behind that corporate logo.

Be honest

Customers can tell when you’re faking it. Don’t try to make your experiences sound more impressive than they truly are. Don’t say you have experience you don’t have. Don’t fudge the numbers on your publicity packet.

 

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Choosing the Right Social Media Platform for Your Business

BIMS_12.29Over the years, I have seen a lot of business owners who have accounts on almost every social networking site. While there’s no harm in maintaining a number of social media accounts, you may notice that you’re not getting the results you want either.

Because it takes time to do social right, it may be best not to be on certain social networks. How do you decide which platforms are best for your needs? Here are some important criteria to consider that will help you determine which channel is right for your business.

Your target audience

Social media activity varies by age, geographic location, profession and more. Once you have identified your target audience, the next step is to determine where they spend most of their time online. What’s the point of maintaining an Instagram or Pinterest account if your target audience are not there? That would be a waste of time and resources.

Your goal

People who have clear, measurable goals are 50% more likely to achieve their desired results as compared to those people without goals. Without a clear idea of what you want to achieve, your program may not reach its full potential.

Attract new customers, increase engagement with current customers, drive website traffic and increased conversions are just some of the possible goals for your social media program.

Your budget

Budget is a major concern for small to medium-sized businesses. That said, you need to be very careful where you spend your marketing budget. For starters, a $100 budget could cover social media scheduling, advertising, graphics or photos, sharing buttons and analytics.

Metrics

In order to determine if you are achieving your goals, you need to follow up on your social media efforts. Constantly analyze your metrics to help you identify which social channel gives you favorable results.

 

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How to Get More Followers on Instagram

BIMS_12.8Instagram is an amazing photo-sharing network and it is gaining popularity day by day. When used correctly, you can use it to promote your brand and business as well.

According to studies, getting more likes on social media makes you happier. Since we want you, our dear readers, to be happy, we thought of sharing with you some tips on how to build a massive following on Instagram. Read on and can create a stronger presence on this social channel.

Get in touch with other users

If you want your images to get more comments and likes, you need to get in touch with other users. Responding to comments and questions is also essential to maintaining your follower base. There’s no point in building a following if you won’t even talk to them. If you stay active, you’ll see a steady stream of new followers.

Use the right hashtags

While posting engaging and interesting photos on Instagram is a must, using the right hashtags also has its advantages.

Hashtags are pretty much a staple of social media. Just like twitter, Instagram users use hashtags on their photos. With the right hashtags, you are more likely to reach your target audience. Plus, users who are searching for specific keywords will find it easier to find your photos.

Timing is everything

It is important to stick to a schedule so that your followers will know when to expect your posts. If you started posting every day, then stick to it.

It is also important to post them at the right time if you want to reach a larger audience. Morning and after work are usually the best time to post photos. People are usually online during this time.

Quality vs. Quantity

No one would be interested to follow someone with non-sense or random posts. If you’re running a restaurant and wanted to get people to actually eat in your restaurant, it’s a good idea to provide people a photo of mouth-watering dishes you offer. Make sure there are no irrelevant or low quality photos in your feed. Edit your account and leave only the best photos.

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Easy Ways to Expand Your Facebook Reach

BIMSFor many businesses, generating lead is one of the biggest advantages of creating and maintaining social presence. You create content that would pique the interest of your target audience and hope that it goes out to as many people as possible. Unfortunately, the days of posting and reaching all of your fans are gone.

The last year has brought many changes to social media. We’ve heard complaints from several businesses about the drop in organic reach for Facebook pages.

Using the right tactics will give you better results. Follow these tips to ensure that your posts can reach the audience you define.

Create awesome content

Like Google, Facebook puts a lot of emphasis on content quality and relevance. Being one of the biggest social network platforms, there’s a lot of competition out there. If you want to capture the attention of your target audience, then you need to provide them with killer content.

Higher engagement can increase your reach. The more people engage with your page, the more likely are they to see your posts. But if your content is not that interesting, you suffer the consequences of losing organic visibility.

Ask questions

One of the best ways to engage your followers is by asking them a question. Your goal is to start a conversation so be sure to start with an interesting question. Now that you got people to air their opinions, it is important to keep the conversation rolling.

Asking questions does not only help increase reach, it also provides answers to questions that may be crucial for your business’ marketing and sales.

Add call-to-action

Call-to-actions are a great way to get people to engage with your posts. Believe it or not, your audience tends to respond better when they are told what to do. However, most marketers and business owners fail to include a call-to action with their status updates.

Use better visuals

We’ve all heard the saying, “a picture is worth a thousand words”. But it’s actually worth more than that in social media.

Videos and images often get more likes, shares and comments as compared to text-based status updates. ForCall  a more powerful post, consider placing your message along with the photo.

 

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Characteristics of a Great Content

office-594132_640There is a surplus of information on the internet today. In fact, about 2 million blog posts are published every day. Along with that, 70,000 hours of Youtube videos are uploaded and about 290 billion emails are sent on a daily basis. The problem is that most of these contents result in a waste of time, energy and resources.

How do you go about creating content that stands out and captures the attention of your target audience?

While there is no specific way in creating great content, there are a few characteristics that most successful content shares. Keep these things in mind when creating contents for your prospects and clients.

Relevant

When starting out with content marketing, most companies create contents that are centered on their products and services. While there is nothing wrong in wanting to showcase your products and services, you first have to focus on content that your customers care about.

Your content has to resonate with your prospects and existing clients. Otherwise, those contents will just get lost among all other noise.

Provides value

Writing great content is a choice. You can produce high quality content or you can take the easy path and produce junk.

People are searching for information that will educate them, inform them and he6lp them solve a problem. If your content is entertaining, informative and interesting enough, people will be happy to share your content. Add to that, it will get the attention of industry stakeholders and position your company as an educator or expert.

Original

Creating original content will get you great results. Google rewards sites with original, high quality content. On the other hand, it penalizes sites with duplicate content. Original content will help your site get more exposure and improve your site’s ranking.

Easily consumed            

When people use a search engine, they’re not just looking for answers – they want fast answers. In fact, one study revealed that 79% of web users scan contents rather than read them in detail.

Make your posts easier to read by keeping each paragraph short, preferably 3-4 sentences each. Bulleted lists are also very helpful. They are easily scannable and make it easier for users to find the information they need.

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4 Things We All Need to Stop Doing on Social Media

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The growth of social media continues to expand. Facebook has over 1 billion users; while Twitter and Instagram has over 280 million and 200 million active users respectively.

Many of us flock to these popular social media sites to give and receive the latest scoop on pretty much everything. We all love to post different events in our lives to let everyone know what is going on, but some people gets overboard when it comes to using social media.

Whether you’re using social media for professional or personal use, here are 4 things you should stop doing.

Oversharing

You probably have a friend who updates their status every 15 minutes or so. It can get irritating sometimes, especially since your news feeds is full of their postings. We hate to break it to you, but no one wants to be that clued in about your life.

Using more hashtags than words

Hashtags are great for giving your campaigns their own special theme, finding and jumping into conversations and categorizing your posts, but piling on the hashtags just looks desperate. Please keep your hashtag usage in check.

Automated messages

It may seem like a good idea to send a thank you message to users who follow you, but I’m willing to bet that some people consider it as spam.

While there are some people who say that sending automated messages has helped grow their follower count, it may come off as detached, lazy and out of touch for some. Remember, genuineness wins when it comes to earning the trust of your target audience.

Adding people to groups without their permission

Groups are a great place to talk to people with the same interests as yours. Just because you created a group for golfers, doesn’t give you the right to add your golfer friends to the group without their permission. If you think some of your friends would be interested to be a part of the group, consider sending them a message and tell them what it’s all about.