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Secrets to Writing Viral Blog Posts

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A viral blog post is a type of post that takes off because everyone wants to share and is talking about it. It goes around the internet like a fast-moving fire.

With the explosion of social media, almost everyone is looking for ways to grab the attention of millions and millions of people. Because let’s face it, it feels great to know that a lot of people appreciate what you have created.

In today’s competitive online world, bloggers from all over the world all seem to be asking the same question – What is the secret to writing a viral blog post? While there is no secret formula in creating a viral blog post, there are some things you can do to help you reach that goal. Here are a few.

Create attention-grabbing headline

While quality content is important, you also need to take time in crafting a catchy headline. Remember, this will be the first thing people are going to see so it should be treated with much more consideration. You need to pique the public’s interest or they won’t be interested in reading the article.

Contents that evoke emotions become viral

Readers are drawn to blog posts that make them feel something. Try to capture the emotion of the reader. If it doesn’t excite or thrill you, then it probably won’t excite your readers too.

Useful content gets shared

A lot of people go online to gather information and learn more about a certain topic. If you want your post to go viral, make sure it has tons of useful information. Read a lot, gather lots of resources and know your topic well. Don’t skimp on research.

Make sure it’s visually interesting

There is more to a blog post than just heading and content. If you want to get the numbers rolling, then you need to incorporate photos in your blog post.

Make your blog post visually stunning and beautiful. You might not be able to write the most informative, most interesting blog post, but if you add colourful pictures, you may be able to capture the attention of the crowd.

 

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How to Motivate Customers to Buy Your Product

BIMS_8.4.15If you have social media buttons on your product page, we’re guessing that you added them because you wanted people to share your products through different social channels. After all, more shares mean more publicity, and more publicity can lead to more sales. But you also have to understand that people don’t just buy things they see online. They need a reason to visit your store or website and buy your products.

Here are 3 simple ways to motivate customers to want to purchase from you rather than your competitor.

Understand your customers

To increase sales, you have to understand the psychology behind how people make their buying decision. It would be extremely difficult for you to motivate them to buy if you don’t know their wants and needs.

Identify your target market and conduct a survey to help you find out the types of products they’re interested in or if your current products meet their expectations and some products suggestions that they would like to see in you sell in the future.

Feel good products

During the times of economic stress, the sales of non-essential items decrease significantly except for one: lipstick.

While people are looking for ways to put food on the table, lipstick sales were still skyrocketing. Why? For women, these tubes of colored wax are more than just cosmetics. When they’re feeling blue, lipstick provides confidence and represents happiness, hope and opportunity. If you think of it that way, then $8 is just a small price to pay as compared to the benefits they can get out of it.

Sell the benefits

You have probably heard of this a dozen of times before. When creating a product, be sure that it solves a problem. Most customers buy a product to solve a specific problem.

After a long day at work, this man found out that his dog chewed off his favorite pair of shoes. Now, he’s looking to buy a new pair of shoes. Now that you have a potential customer, the best thing you can do is to promote the benefits of your product. Don’t just stop at describing the product; provide them with additional information such as the price, features, awards etc.

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Handling Negative Comments on Social Media

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Social media is a powerful tool for businesses of all types. It helps you engage and connect with your audience and eventually establish a relationship with them. In addition to that, it also helps increase traffic to your website, increase brand awareness and ultimately, increase sales. However, social media is not perfect.

We live in a world where everyone has a voice. People can talk about their experiences, whether it’s positive or negative, with your business and post them online. Unless you’re perfect, you’ll have to deal with negative comments or feedbacks sooner or later. What should you do when negative reviews come in?

Here are 4 principles to guide the way you deal with negative comments on social media.

Do not delay

Negative comments and feedbacks should be addressed as soon as possible. Mind you, words travel swiftly on social network. This can damage your reputation so be sure to act fast.

Most people post negative comments online because they believe that no one wants to listen to them. Show your customers that you care for them and you’re willing to listen by responding quickly. Also, reassure them that you are willing to set things straight and solve the issue in the soonest possible time.

Own up to your mistake

We are humans, and we all make mistakes. If someone is complaining about your products or services, do not be afraid to say you’re sorry. Recognize the complaint, apologize publicly and then settle things privately.

Offer an incentive

Sometimes, offering a discount, free merchandize or business service can help calm the situation. If your product failed, replace it and offer discount on their next purchase. If it was a dining experience, refund their check. Try to make things right, even if it costs you. This is a great way of showing your customers how much you value them.

 

 

 

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Customer Service on Social Media

Marketing your business through social media is way more than just attracting new consumers. Having your business out there on social media also means building strong relationships with your consumers. Social media platforms such as Twitter, Instagram, and Facebook, make it easy to connect with your customers and make sure they are satisfied with your business.

A lack in customer service is an issue that many people have encountered with businesses. Social media platforms give us the opportunity to reach out to our customers’ needs, but it isn’t always that easy. Here are some tips to make sure that you are making sure your consumer’s needs are met:

1. Make Sure Communication Is Immediate

With today’s technology, people no longer have to wait days for a response. Social media enables us to be in contact with our customers at all times. Customers expect immediate responses when posting on social media, so if your response team isn’t prepared, it could cost you. If you can respond within minutes of the post, you’ll be able to make your customer very happy.

2.  Give People a More Personal Brand Experience

Social media helps your business reach out to customers on a more personal level. People hate to be waiting on the phone with an operator and feeling like a robot is answering their questions. Social media platforms help us to be available whenever you may receive a question or complaint from a customer. This is something that people immediately recognize. Being available through platforms such as Twitter and Instagram help build strong personal bonds with your consumer ad making them feel like their problems actually matter to you.

3.  Have Social Users Spread the Word

If your customers are satisfied with your business, they are most likely to share their experience with others. Usually, if your customer is using social media to ask questions about your business, this means that they are avid users of social media. This also means that they are likely to spread the word about their positive experience with your business. This is a huge advantage to getting a good rep in the social media world, leading to more customers.

Making sure your customer’s needs are met should always be your priority in making sure your business succeeds. Social media enables us to easily reach out to our customers, strengthen bonds, and make sure they have a positive experience with your business. Following these crucial tips will ensure that your customers are happy.

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Best and Worst Times to Post on Social Media

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I know a lot of people who would log on to their social media accounts when they wake up in the morning. So, that’s probably one of the best times to post on social media, right?

But wait, I heard that most people also use it in the afternoon to mess around when they get bored at work. Or maybe they spend a few hours browsing through their newsfeeds after business hours. Okay, I’m officially confused.

Determining when to post on social media requires that you consider which platform your target audience is using. Remember, each social network has different users and their activities vary.

If you’re posting a status update when the majority of you audience are not online, then your time and effort goes to waste. Since you’re a busy person, you can’t afford to waste time.

Let’s get into the stats then.

Schedule tweets for lunch time

If your target market is on Twitter, be sure to tweet between 1-3 pm. During lunch break, a lot of people are checking in on Twitter. Traffic starts to build at 11 am, with peak posting days from Monday to Thursday. Avoid posting after 3pm on Friday.

Post Facebook status in the afternoon, when less people want to be at work

Engagement is one of the key considerations to a post’s visibility. An ideal time for engagement is between 1-4 pm.

Most people need some form of entertainment just to get through the afternoon slump, like around that 3:00 pm lull. For a lot of people, that means logging on to Facebook. These numbers hit rock bottom during the weekends, before 8 am and after 8 pm.

No one uses LinkedIn on a Friday

People are less interested in what’s happening on LinkedIn when they are winding up and winding down their work week. That means you shouldn’t bother posting on Monday and Friday. The best time for engagement is between Tuesday to Thursday, particularly before and after business hours.