Surefire way to Transform your Business

Email marketing can transform your marketing efforts. Think about it… A Facebook post is hardly seen by the people who Like your business, ads are expensive, and on other networks you need to be posting multiple times per day to even make a mark.

Emails on the other hand, go straight to your client’s inbox and 20-40% of recipients open the email. You are able to provide more information and target specific promotions for each type of individual on your list.

What tools can you use to make email marketing easier to manage?

I highly recommend using ConvertKit. ConvertKit allows you to create sequences for your different email segments and has the ability to automate moving a subscriber from one list to another without you even needing to log into the account. Best of all, through their interface, you can create landing pages, forms, and customize the look and feel of your marketing collateral.

Download your Free Guide to Email Marketing here.

So what if you don’t have an email list yet?

“Early on when you’re growing your list it can be hard to know who to target and where to find
them online. You usually start by writing blog posts to no one. And it sucks. It’s really weird to
write posts for an audience of zero. I think you should start by writing to an audience of ten.
The 10 person rule is where you start by identifying 10 people you know personally who can
benefit from your writing. When I started out I was teaching about designing iPhone apps. So I
would think through my friends and co-workers and list out 10 names of people who want to
learn to design better apps. Let’s see, 3 developer co-workers who build apps on the side, a designer
friend who is great at web design, but doesn’t know anything about apps… And so on.

Don’t stop until you have ten actual names listed out.

If you can’t get to ten people you know personally who would benefit from what you may want
to teach, you may want to re-evaluate your audience choice. Or make some new friends.

Next you email each of them personally and ask them three questions:

  1. What’s your biggest frustration when learning about [topic]?
  2. What websites, blogs, or forums do you visit now to learn about [topic]?
  3. I’m starting a new site to teach [topic]. I’d love for you to be one of my beta readers. Interested?

You may have even better results if you split this into two separate emails. Questions 1 and 2
would go out in the first email to start a conversation, then if they’re interested you ask question
If you do this right you’ll finish the exercise with 10 new email subscribers, a list of exactly
where your target audience hangs out online, and material for your next 5 to 10 blog posts.”

To learn more about growing your email list, download your Free Guide to Email Marketing here.

How has email marketing transformed your business?

Surefire way to transform your business with email marketing

[This post contains affiliate links]

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Tips for Writing an Effective Email Marketing Copy

EmailMarketingTipsYou’ve spent a significant amount of time writing an email that people will hopefully open and read. You’ve racked your brains for the best subject line. You’ve polished each sentence. Now, you’re finally ready to hit “send”. For some reason, you aren’t effectively grabbing the attention of your audience. You’re not getting a response from them either.

This blog post looks at strategies to help you craft an effective email marketing copy that converts. Follow these tips to ensure that your email is effective, clear and successful.

Write a meaningful subject line

Most professionals receive 50 to 200 emails a day. With that volume of email, it can be easy to overlook some important messages. If you want your email to be opened and read, then write an informative subject line that will give recipients an idea about the content of the email.

A clear subject line will capture the attention of the receiver and give busy professionals a concrete reason to read the message. Take a moment to write a subject line that accurately describes the content before you hit “send”.

Keep it simple

People are more likely to read short and concise emails. Keep messages clear and brief. Use as few words as possible, but make sure that it contains all the important information. Also, focus on one particular subject per email. If you need to talk about a separate topic, then write another email.

Be personal

Email is usually the way professionals communicate, but that doesn’t mean that you should sound like a legal document or a spammer. The content should feel as if it came from actual human being, not a machine. While it’s good to keep the message short and brief, including a personal note can help warm up the conversation.

Proofread

Your emails are a reflection of your attention to detail, values and professionalism. The last thing you want is to send an email that contains embarrassing spelling mistakes, horrible grammar mistakes, lack of proper greetings or one that is written in bright colors. Make sure you edit and proofread your email for grammar, spelling and punctuation mistakes before sending it.

 

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Online Advertising Strategies for Small Business Owners with Limited Budget

Online MarketingWith the huge amount of information online and online companies popping out of the woodwork, capturing the attention of your target audience can be a challenging task. This can be daunting, especially for small business owners. But the truth is that you don’t have to spend a huge sum of money in order to get the word out about your business.

Having a small marketing budget doesn’t mean you can’t generate results. Here are a few online advertising strategies that you can use, even on a shoestring budget.

Know your target audience

Figure out your target market first before you spend a dime on marketing. You are likely to waste your time and money if you start marketing before you have a clear customer profile. Ask yourself, who will be most interested in your products or services? Male or female? What is their age group? Once you have a thorough profile of your target audience, that’s the only time you can start with your marketing campaign.

Email marketing

Email marketing can help you earn more traffic and conversions as long as you’re willing to put in the time. However, people don’t just give their email address to anyone. So you’ll have to think of some strategies in order to get people to subscribe to your newsletters.

Social media marketing

It wouldn’t cost you anything to establish your brand on most social media platforms, but don’t be fooled into thinking that social media marketing is easy.

A solid content marketing is essential if you want your business to succeed. The most successful companies are the ones who post and share things that are interesting to their audience. You may not have a lot to offer in terms of discounts and giveaways to lure in new customers, but you have great contents to share.

Blog

Helping people before they need your help is an excellent marketing strategy. Not only will it help you get the attention of your target audience, it can help you build a relationship with them. Make sure that you provide them with useful tips, industry news and good content that is relevant to them.

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Tips to Get More Email Subscribers

emailmarketing While everyone is focusing on building a strong social media presence, others tend to forget about the importance of email.

Your email list plays a big role in your marketing campaign. It can help you build relationships with your target audience, generate buzz about your business and attract new customers. That said, it makes sense to continuously grow your email contacts.

Interested to grow your email list and grow your subscribers? Then you came to the right place. In this blog post, we’ll be sharing with you some effective strategies on how to get more email subscribers. Follow the tips below to get your first 1,000 subscribers.

Place a subscription box on every page of your website

Most website owners think that people would first access the home page before navigating through the site. But that’s not always the case. They may check your products, scroll through the “about us” section or any other page on your site. In order to get people to subscribe to your newsletters, make sure your sign up box is a prominent feature of your website. The more visible it is, the more subscribers you’ll get.

Content is king

You won’t have a hard time getting people to sign up for email updates if you have great content on your site. As a marketer, it is your responsibility to constantly supply your readers with fresh, relevant and informative content.

Offer an incentive

People love receiving free stuff. If you can give them something like a free trial of one of your products, a free ebook with useful information or access to an exclusive video, you’ll make an impact to your target audience. When done correctly, it can help you build a relationship with your audience and grow your email list.

Your offer should be interesting enough to your ideal customers. Find out more about your target audience and know what’s keeping them up until 3:00 am.

Run a contest

Social media contests are one of the most effective ways to get email addresses from folks who want to hear from you. You are free to hold whatever contest and on any social media channel you want. But since majority of the adult population has a Facebook account, you might want to start there. Also, ask people to enter their email address in order to participate.

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Tips to Increase Your Email Open Rate

BIMSEmail marketing is considered as an important part of a business’ marketing campaign. It has one of the most effective ways to engage with your prospects and customers. Plus, it provides the highest returns on investments.

Open rates give you an idea as to how your campaign is doing. If the open rate for your email program is better than the average, then good for you. But if your open rates are getting worrisome, you might want to look for ways to improve it.

Here are some easy ways to increase your email open rate.

Create an interesting subject line

Good subject line is the key achieving better open and response rates. Since most people receive several emails in one day, they only need a few seconds to decide whether or not they’re interested to read the email. If your subject line is not interesting enough, people are less likely to read it. Also, make sure that your subject line is short enough that recipients will be able to read it at a glance.

Make it personal

You’ve spent so much time collecting people’s first name and email address, now is the right time to put them to use. Personalization has been proven to drive engagement and convert more leads. It is also a good idea to send your emails from a person or an employee, rather than from the company.

Timing is key

If your campaign has a B2C focus, your audience may have time to check their emails after work or during lunch break. If you are running a B2B campaign, it might be best to send emails early in the morning or in the afternoon. Your goal is to send an email exactly when the recipients are checking their inbox.

Clean up that dusty old email list

Most businesses are so determined to expand their email list that they tend to ignore the open rate. It doesn’t matter if you only have a small mailing list, as long as it is filled with engaged subscribers. It’s a good idea to remove inactive subscribers periodically.

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Tips to Improve Your Email Open Rates

OLYMPUS DIGITAL CAMERAYou’ve put a lot of work into those emails. You came up with some exciting content and even added a compelling call-to-action. You also ran some email tests in the hopes of getting better results. In spite of all those efforts, your open rates are still not improving.

What can you do to bring that up and get people to actually read your emails? Here are some tips to make sure your emails get delivered, opened and read.

Start with a good subject line

If there is one opportunity to convince recipients to read the email, it is the subject line. After all, it is the first thing they see on any email. Your subject line must be clear and concise. It should tell readers what to expect from the email.

Provide quality content

Offer something of value in every email you send. Subscribers will be eager to read your emails if they know that there is something valuable on the other side of the subject line.

Send your emails at the right time

Timing is everything in marketing. If you send emails too early in the morning or too late at night, they can get lost in the shuffle of other emails. If you send it too late in the afternoon, they may decide to put off reading until the morning since they might be too busy accomplishing some tasks before going home. The best time to send emails is during lunch or after work, when you know they’re reading.

Be consistent

Send too frequently and you may end up losing subscribers. Send too infrequently and you may cause your readers to stop interacting with your email. Send your emails at a consistent frequency to build your email reputation. A good rule of thumb is to send no less than 1 email a month and no more than 1 email a week.

Make it personal

Studies show that subject lines that contain the first name of the subscriber boosts open rate every time. This is a subtle trust builder and an instant attention grabber. Make sure you personalize subject lines with first names.

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How to Market Your Business on a Shoestring Budget

BIMS_7.28Most business owners are too busy running their business that they don’t have time to overlook the marketing side of the business. Because of this, they choose to hire a professional to take care of the job.

If you are running a business and you have enough budget set aside for marketing, then good for you. However, not everyone have the money to hire professionals. The good news is you don’t need to spend a fortune to promote your business, and small steps can bring big rewards.

Here are a few recommendations that can help you market your business on a shoestring budget.

Email marketing

If you are starting a business, begin by sending an email to your family, friends, colleagues and anyone who might be interested in what you offer. Be sure to ask permission before adding their names on your email list.

Build your brand on social media

If you want to build a fan base, then engagement should be on top of your priority list. That said, you need to build your brand on social media.

Social media offers a tremendous opportunity to engage with your target audience. Identify your target audience and find a way to pull them in. If you’re pushing salesy content in the hopes of attracting potential customers, then you’re doing it wrong. Post quality contents that they’ll find valuable and interesting. You can also offer some advice, ask questions or solicit opinions.

Build relationships

It can be a lot more challenging to keep a customer than it is to attract new ones. Because of that, it is important to build a relationship with your existing customers. Keep your lines of communications open. Send newsletters or promotional offers to keep them updated about the events you’re hosting, new products you’re launching and current promotions.

Online contest

Online contests can help create buzz. Yes, you need to prepare some good prizes to get participants, but the number of participants and potential leads will be worth the price.

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4 Strategies for Writing Effective Emails

BIMSEmails3.3.15

For most people, business owners and marketers in particular, email is their primary means of communication. It is so widely used these days that it often replaces face-to-face interactions. In fact, some of your first interactions with clients will start online. Unfortunately, a lot of people still find themselves struggling to communicate effectively via email.

Check out the suggestions below on how to write effective emails so you can build better relationships with customers and prospective clients.

Start with an appropriate salutation

Just as you would in a letter, it is polite to add a salutation before jumping straight into the text of the email. But be sure to address the person appropriately.

If you are sending an email to a prospective client, then you want to address him as Mr. Johnson. Meanwhile, if you are writing to a friend, starting the email with Dear Mr. Johnson would be too formal. In this case, “Hi Bob” is the best way to go.

Write clear subject lines

A newspaper headline has 2 functions: 1. it sums up the content of the article; 2. it captures people’s attention. Based on this headline, you can decide whether or not you want to read the article. Your email’s subject line should also do the same thing.

If you have a very short message to convey and can include all the information the person need in the subject line, even better.

Get to the point

We’re all busy. And if someone opens your email, this is your chance to get the message across. Don’t ruin it with poor content.

No one wants to read a long, ambiguous email. So get to the point and keep your word count low. Also, use simple English and steer clear from technical lingos.

Call to action

Your email is intended to get the recipient to do something. After all, there is no point in sending the email if you can’t get the person to do something.

 

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4 Ways to Grow Your Email Marketing List

EmailMarketing_12.30.14

While email marketing is an old, unsexy technology, the savviest of entrepreneurs have no intention of giving it up anytime soon. This is because email marketing provides a direct line of communication and has a tendency to turn leads into sales.

Contacts are the lifeblood of any email marketing campaign. That said, growing your mailing list should be a priority.

In this article, we’ll walk you through what you need to do to build a quality email list. Read on and start building a list of people who will want to hear from you.

Make your sign-up forms easy to find

You can use your website to generate more contacts by adding a subscription form where your visitors can sign up. Be sure to place the form at the top of the page to make it easier for people sign up. Survey revealed that sites that place sign up boxes as part of their top banner perform better as compared to those located at the footer area.

Social network

Another way to build your list is by using social networking sites like Facebook and Twitter. Due to the viral nature of Facebook, it pays to add a subscription form on your page. Be sure to include a sign up link to your email list on the “About” section of your page. For an added boost, you can also add it on your personal account and tell your family and friends about it.

Word of mouth

The best marketers for your products or services are the people who are already using them. For subscribers who have been on your list for a very long time, a discount or a small incentive would get them talking. Encourage them to share your list with their family and friends.

Tell subscribers what they’ll get

As a marketer, you need to answer the question most people ask: Why would I subscribe to your email list if I can just follow you on Facebook?

To urge people to subscribe to your newsletters, let them know that you offer subscriber-only content. Also, don’t forget to mention how often they’ll be receiving emails. Setting expectations upfront helps reduce unsubscribe rates.

 

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Tips to Boost Your Email Marketing Efforts

BIMSEmailMarketing_11.4.14

With the internet spreading its wings all over the world, most business owners and marketers are choosing to switch from the physical aspect of business promotion to email marketing.

Email gives you a direct line of communication with your customers. However, in today’s world of cut-throat business competition, people are being bombarded with emails; thus, making it increasingly difficult for marketing messages to get through. Remember, your marketing efforts won’t do you any good, unless your emails are read.

Listed below are some of the most powerful email marketing tips. Give some of these tips a try and enjoy more productive campaigns.

Develop and maintain the email list

It is important to develop and maintain well-searched email list in order for your marketing campaign to be successful.

Email list is not a one-time thing. You have to remove people who do not respond to your emails or does not seem interested, at least every 3 months.

Longer lists should also be broken down into smaller segments – the openers, the new subscribers, the responders and the deadbeats. From here, you can plan your next move and get the desired results.

Creating the message

Most people skim past the vast majority of messages on their mobile devices. So you have to make sure that your subject line stands out.

Once an email is opened, you only have a couple of seconds to grab their attention. So keep the message short, to-the point and easily readable. Also, don’t forget to add a signature at the bottom of the email.

Build a relationship

When scanning your inbox, the first thing you usually see is the sender’s name. If the recipient does not recognize who the email is from, there’s a great chance that your message won’t get opened.

If that happens, then the rest of these tips won’t even matter. So, try to build a relationship with your subscribers and carefully earn their trust.

Personalize

Your subscribers will appreciate your messages more if they are personalized. You can use data analytics to generate emails and provide personalized recommendations based on the subscriber’s purchase history.

 

 

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