Facebook Timelines Teach U.S. History

Want to bone up on the history you forgot from high school, or maybe never learned? Spending some time on Facebook might be a valid option. Here is an article we wanted to share on a less traditional way to  use Facebook. During the past…
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What’s your priority on Facebook? The biggest mistake companies can make.

What’s your priority on Facebook? Think about your personal use of Facebook for a moment. Now ask yourself this question: When was the last time you opened up Facebook to: Make a purchase or a donation? Find out the latest news from a brand?…
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Social Media Strategy in 8 Steps

When working in an industry like social media you can’t create strategies for the present. By the time you complete your marketing strategy, all the tools and networks you rely on will have changed. In order to be strategic and be ahead…

New changes to Facebook's Algorithm

Facebook is always making changes to the look, feel and back-end and the system and profiles. This article came out yesterday on HubSpot about  5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update We wanted to touch on this real…
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Stay Current With Your Social Media Strategy

You should be regularly evaluating how your audience is reacting to your social media presence. If you are constantly up to date on your social media progress, you will find it easier to identify your strengths and weaknesses and ultimately…
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Is Your Facebook Contest Special?

Any company can give out free gift cards or electronics, so that really is not enough to hold the attention of social media users anymore. What is taking your contest to the next level? If you are running a contest, you must make sure your contest…
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Don't Be Dull On Facebook.

Who can make a Facebook page? If you immediately thought "anyone"  you are absolutely right.  This is exactly why as a company it is incredibly important to make your page exciting. Getting those “Likes” does not mean all that much if…
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Small Businesses on Social Media: Get It Right

Most small businesses feel a sense of urgency to get onto social media because of the tidal wave big brands have made on all social media platforms. Focus on your social media goals. Whatever they are, the bottom line should be to build relationships…

The Effects of Facebook Brand Pages on Purchasing Behavior

        A recent report from Facebook and comScore looked at how using Facebook Pages effects consumer behavior and social media marketing. The report closely examined the impact of paid media exposure on…
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The Best Facebook Page Apps to Improve Communication with Fans

With over 100,000 Facebook applications available, it can seem overwhelming to try and determine which apps will be the most important for your business. To help you out, here are four essential Facebook apps that will help you to communicate…