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3 Ways to Turn Prospects into Paying Customers

In the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion. There…
SEO Mistakes to Avoid
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SEO Mistakes You Need to Stop Making

So you have finally decided to incorporate SEO into your online marketing strategy. That’s great! You chose a keyword and started using it into your content. You have uploaded those contents one after the other, and now you’re hoping that…
How to Build a Social Media Following
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How to Build a Social Media Following

Most business use social media to generate leads. But in order to make social media marketing work, you’ll need to have an audience. This means having some fans and followers on Twitter, Facebook, Instagram and other social media channels. The…
How to Build a Strong Social Media Presence
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How to Build a Strong Social Media Presence

Social media marketing may seem like a fairly simple concept. All you have to do is to create an account on different social platforms and post updates every now and then. But the truth is, there’s a whole lot more that goes into building…
Online Marketing
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Signs You Need to Outsource Your Digital Marketing

As a founder of a growing company, you may feel that you need to do everything yourself to ensure that it is done right. We understand the buzz of excitement that keeps you going, even when you’re exhausted. We understand the passion you…
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The Power of Pinterest for Small Businesses

Savvy small business owners have long discovered the benefits of social media. In the hopes of maintaining an online presence, they have created an account in virtually every social platform there is. Now, the thought of using yet another…
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Social Media Red Flags: 5 Signs You’re Using it Wrong

The sheer value of social media marketing combined with the rapid rate in which these platforms are progressing is something most business owners and companies cannot cast aside. Social media marketing works and is here to stay. Everybody…
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Benefits of Social Media Marketing

There are a lot of blog posts and articles which stresses the importance of integrating social media into your marketing strategies. Most people believe that social media platforms provide a great impact on a business’ lead generation…
what-is-inbound-marketing

Inbound Marketing... Huh?

Inbound Marketing: Any marketing tactic that relies on earning people's interest instead of buying it. Inbound marketing means creating and sharing content that is specifically designed to appeal to your qualified prospects. The content…