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Can you use that image?

As a small business owner, the last thing you want to be caught up in is a legal battle and additional expense for an image you, at the time, didn’t think twice about using. Even though it is alright to share posts others have made on social media in most circumstances (typically because sharing a post gives credit to the source and links directly back to the original post), you should not assume that every image you find online is okay to use for marketing or on your website.

Watch out, you could be sued.

How to Find Appropriate Images (For Free)

Luckily, there are a handful of sites with tremendous databases of high-quality, “royalty free” images. Additionally, Google has a search feature to sift through search results to find images that have been marked for commercial use. As long as you are grabbing the images from one of the below sites and giving credit where asked for, you should be in the clear!

Can you use that image? The top sources to find free images that are labeled for commercial reuse, free tools to edit images, and what to do if you get sued for using a copyright image online.

Pixabay

pixabay for free images

With over 920,00 free stock photos, illustrations, vectors, and VIDEOS, Pixabay comes in at the top of our list. Even for commercial applications, attribution isn’t required.

FoodiesFeed

FoodiesFeed top database for free images of food and beverages.

Food Blogger? Nutritionist? Just like food? This is the free image directory for you. With new images added frequently, FoodiesFeed offers a great selection of, you guessed it, food and beverage oriented photography.

Iso Republic

Iso Republic - Another great database of images offers images of architecture, food/drink, nature, people, urban, technology, textures, and other images. The wide variety is easy to sort and updated frequently.

Another great database of images offers images of architecture, food/drink, nature, people, urban, technology, textures, and other images. The wide variety is easy to sort and updated frequently.

Stokpic

Stokpic uploads new pictures every 2 weeks with a focus on lifestyle photography. These images are perfect for blogs and social media and the site is easy to navigate.

Stokpic uploads new pictures every 2 weeks with a focus on lifestyle photography. These images are perfect for blogs and social media and the site is easy to navigate.

Superfamous

The Superfamous database of images offers a vast variety of nature, landscape, and abstract images. These images are free to use for both personal and commercial purposes.

The Superfamous database of images offers a vast variety of nature, landscape, and abstract images. These images are free to use for both personal and commercial purposes.

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What Tools Can You Use to Add Text?

Adding text to images can also help make them pop. I used to tend to make templates in Adobe Photoshop, however, this was a little overkill for most situations. Now I use free tools that are available to anyone online. My go-t0 tools include:

Canva

Canva - empowering the world to design

Canva allows you to make streams for different image templates allowing you to easy copy a previous image to then adjust the background and text. Additionally, with Canva you have the ability to upload new fonts if your brand font isn’t a present and select your brand colors so you are sure to stay on point. Additionally, beyond social media sized images, you can create banners for blogs, ebooks, infographics, and more. Canva comes with free images, text layouts, and icons, but does offer the option to purchase some premium ones for $1.

Pablo by Buffer

Pablo by Buffer - An easy to use interface for creating image with text overlay and publishing directly through Buffer.

Buffer created Pablo as a way to make it easier to create images with text overlay. They offer a variety of different options you can control, such as filters and sizes, though much fewer than Canva. Pablo has free images you can use as backgrounds and various fonts preloaded. We use Buffer to schedule social media posts, so Pablo is a go-to choice for images with quotes that we wish to load directly to the client’s account.

What Happens When You Get an Email or Letter from Getty Images?

The goal should be to always use images that are released free of copyrights under Creative Commons, but at times everyone makes a mistake and overlooks using one image vs another. You may wake up one day to an email from Getty Images, for example, stating you owe $800+ for the use of a single image. My best advice here is Do Not ignore this notice.

Reach out to the sender and explain that you thought the image was royalty free and are incredibly sorry for utilizing it. Inform them that you have already removed it from the site (delete it from your image directory not just from the page it appears) and ask as politely as possible for them to work with you on the price of the violation.

Often they will come down in price depending on the number of copyright violations you have had. Just make sure you pay quickly and are more careful in the future!

The top sources to find free images that are labeled for commercial reuse, free tools to edit images, and what to do if you get sued for using a copyright image online.

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3 Types of Visual Content That Will Increase Your Conversion Rate

Finding ways to attract and encourage people to keep coming back to your site is no easy feat. If you are looking for ways to generate a stream of targeted traffic that converts, we recommend that you incorporate visual content into your digital marketing campaign.

Visual content is one of the most powerful online marketing tools. They are easy to consume and understand. On top of that, they also increase engagement, brand awareness and earn more new business.

Here are 3 types of visual content that will increase your conversion rate:

Infographics

We live in an era where an average person has an attention span of about 8 seconds. People want to get the information they want fast. Otherwise, they’ll move on swiftly to the next site. Infographics can help you reach your audience and grab their attention, mostly because you make things easier for them.

People love infographics. They are filled with valuable information, but are presented in a user-friendly layout. It requires less time to read, absorb and get the gist of information.

Images

Every day, the average consumer is exposed to a large volume of advertising messages. As such, it can be easy for your content to get lost in the jungle. Providing your text content with an appealing image can help you cut through the noise.

Photos are a great way to showcase your products and services. Take some photos of behind the scenes of your brand. Take some snaps shots of your team members, as well as the process that goes into creating your product. You may also include some photos of happy customers who have recently purchased your products or availed your services.

Videos

Studies suggest that posts with videos attract 300% more inbound links than text-only posts. But in order to set yourself apart in the digital era, you need to make sure that your video is of the highest calibre.

A great video serves as an extra clout for your campaign. It is useful for presenting common problems and then showing people how your products can solve that problem. Also, it is imperative that the videos are congruent with the overall style and ethos of your brand

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Reasons Why You Should Use Infographics in Your Content Marketing

BIMS_9.9

Living in the digital world, there seems to be a surplus of information on the web. On average, we create 1.5 billion pieces of content, 2 million videos and 140 million tweets every day. The web is cluttered and the competition is tough.

If you are a digital marketer or a business owner, it is very easy for your content to get lost in the jungle, making it extremely difficult for your target audience to find you. If you want to break through the clutter and capture the attention of your target audience, you’ll have to create contents that are memorable, attractive and of high quality.

Here are some of the reasons why you should include infographics in your content marketing.

Easier to process

Visual content is a great way to make your content stand out online. This is because our brain processes visual content 60,000 times faster as compared to the time it takes to decode written contents. Plus, people are more likely to retain information that is presented in infographics.

Attention-grabbing

Humans are visual creatures. We are easily attracted to visual contents, facts and stats. Infographics presents a lot of contents, and these facts are attention-grabbing. In fact, views can jump up by as much as 48% if contents include photos and videos.

By combining well-written texts with visual elements, it can be a powerful tool that will help your content cut through the noise and into the brains of your target audience.

Positions you as an expert

Infographics are often presented in charts, graphs and tables to present the content in an easily understandable manner. A great deal of research has to be done before compiling the information into a one-page document. This highlights how knowledgeable the creator is in this particular niche.

By publishing useful and relevant infographics that educate and offer value to your target audience, it positions you as an expert in your niche.

Increase brand awareness

Infographics should include relevant information about the creator like company logo, email address, and website URL. This helps brand your business, and if used properly, it can increase your traffic by at least 12%.

 

 

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