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Tips for Writing Better Social Media Posts

Most businesses use social media to promote their products and services and build a relationship with their target audience. What you share on social media can have an impact on your online marketing results, but knowing how to properly write content that your audience will love and share will help elevate your social media game.

Now, it’s time to get writing. Implement these tips when writing social media content to help boost engagement and make your posts stand out from the rest.

Use high quality photos

Make the most out of every post by adding an eye-catching photo to it. Studies suggest that social media posts with photos get an 87% interaction rate from users. Remember, the more likes, comments and shares you have on a post, the greater the reach. Make sure that the photo you’re using is compatible with your content. Use different types of photos and messages to see which ones your audience responds to.

Craft share-worthy posts

According to studies, 1.3 million pieces of content are posted on social media every minute. Because of this, social media posts have very short lifespan. Unless your content is interesting enough, these posts won’t be seen by your followers.

Create posts that are worth passing along. You already know who your target audience is and what topics they are interested in. The most share-worthy posts usually fall under these categories – entertainment, assistance, analysis, and information.

Use as few words as possible

Writing social media post is a lot harder than it looks. This is especially true in social media platforms like Twitter, since you’re only allowed to use 140 characters. But did you know that Tweets with 70 to 100 characters get the most retweets?

Although Facebook has a limit of 477 characters before it will show “read more” or “see more”, experts suggest writing shorter posts. In fact, they believe that 40 is the magic number to keep in mind when creating Facebook posts. 40 characters is not much at all, but these posts receive 86% higher engagement than others. That said, you need to choose your words wisely. Make every word count.

How to Write Better Social Media Posts | Social Media Best Practices | Writing your Social Media Posts | Content strategy for social media

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4 Types of Photos You Should Never Use on Your LinkedIn Profile

4-types-of-photos-you-should-never-use-on-your-linkedin-profileIn today’s digital age, a lot of people have been using social media to help them build a strong online presence, develop their personal brand or use it for professional networking. Although social networking sites like Facebook and Twitter can help you achieve these goals, nothing compares to LinkedIn in that regard.

When it comes to your LinkedIn profile, there are 2 areas that matter most: your headline and your profile photo. In fact, your profile photo is your first point of contact with other professionals on the site.

With that in mind, we’d like to share with you a list of pictures you should never use on your LinkedIn profile.

Party pic

Using a picture of yourself while in a social event may seem like a good idea. You look friendly, relaxed and approachable. However, using photos that are out of your work context may send the wrong message to your network. We understand the work hard, play hard mentality, but this type of photos aren’t appropriate for a professional site like LinkedIn.

Group picture

Your LinkedIn profile represents you and your expertise. It baffles me why some people would use a group photo as their profile picture. Having more than one person in your profile photo may send a confusing message to the viewers. And how are we supposed to know which one is you?

No photo

Some people choose not to upload a photo and leave it blank instead. But if you do, you’ll be missing out on a lot of opportunity. LinkedIn profiles with profile pictures are 11% times more likely to be viewed than those that don’t have one.

Selfie

There’s nothing wrong with using a selfie as your profile picture; people just don’t know how to take them. If you are to upload a selfie, make sure, that it’s not a photo of you with your arms stretched, trying to snap a photo. Remember, your profile photo gives users an idea who they are going to deal with. The shot still needs to look professional. Save your smug, snapped-in-the-bathroom selfie for Facebook or Tinder.

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Tips for Creating a Hashtag for Your Marketing Campaign

tips-for-creating-a-hashtag-for-your-marketing-campaignThese days, hashtags are everywhere. We see them in advertisements, in weddings, on our newsfeeds. We even see them on the corner of our TV screens when we watch our favorite TV shows.

Creating a hashtag for your business can have a lot of benefits. It gives users a new way to get in touch with your business and spread the word about an upcoming event, your products or services. Of course, these things can only be achieved with an effective hashtag.

Here are some tips for creating a hashtag for your marketing campaign.

Less is more

When creating a hashtag, always remember that less is more. Come up with something short and brief. You may use a few words or a short phrase, but make sure it’s not too. Two to three words is ideal.  Long hashtags can be tricky to read and easy to misspell. Remember, the shorter, the better.

Be unique

Sure, there’s no rule that says you can’t use an existing hashtag. But if you opt for a hashtag that is currently being used by another company, this may create confusion among people.

Since there are millions of active social media users all over the world, it can be difficult to create a unique hashtag, but it’s doable. Use your creativity. Alliteration is your friend.

Double-check your hashtags

Make sure you check across different social platforms to make sure that it doesn’t already exist. If another brand is already using it or if you find thousands of posts with the hashtag you have in mind, then you might want to come up with a new one. But if there are only a few posts, then go ahead and claim the hashtag.

Make sure it’s relevant

You may have successfully created a unique hashtag, but it won’t benefit your marketing campaign if it has nothing to do with your brand. Make sure you create a hashtag that is relevant to what your company has to offer.

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