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Using Hubspot to Measure Your Social Media Marketing

 

 

 

 

Hubspot, an inbound marketing company based in Boston, has developed a comprehensive suite of marketing automation software tools to assist companies in managing their online marketing efforts efficiently.

Hubspot provides an all-in-one solution to connect your business to prospective consumers who may be interested in your product or service, helps drive leads, and ultimately increases sales. By creating multiple tools to integrate your online marketing with your social media, Hubspot is making company’s online experience easier than ever.

The helpful analytic tools that Hubspot provides users with lets companies measure the results of their online marketing AND social media marketing-one of the unique benefits to Hubspot.

Many businesses are new to social media and are just starting to realize the importance of the tool in online marketing. And because social media is a digital medium, it is very easily measurable.

There are several major marketing analytic tools to use on your social media accounts. Important analytics include measuring your social media reach, how your audience views your brand, how much traffic your social media is driving, as well as the number of sales and leads your traffic is generating.

You can use Hubspot to measure these important metrics so you can effectively measure your social media marketing efforts.

1. Social Media Reach

The larger your social media audience, the greater your social media reach. That is why it’s critical to track the number of people on your social media channels who are engaging with your brand. If your company has a broad social reach, you will be able to pump up your brand’s content and messaging.

You can measure all the various interactions among all your social media channels with Hubspot’s software, from your YouTube video views, to you’re your Facebook “Likes” and blog comments. Then, this data is integrated into real-time graphs that you can download into Excel.

You will find how to modify your content in order to reach your target audience by analyzing your social media reach.

2. Social Media Traffic

One of the main reasons companies use social media marketing is to drive traffic to their website. This leads to generating more visitors, leads and sales.

 

You can track the percentage of visitors to your sites that come from your social media channels with Hubspot’s software, which records the referring sources within your web analytics platform.

3. Social Media Conversions

Conversion is the ultimate goal of social media. Hubspot’s platform lets you analyze the percentage of visitors from your social media sites that convert to leads and sales. This tool is completely necessary when measuring your social media’s overall value.

Track visitor-to-customer, visitor-to-lead, and lead-to-customer conversion rates across all of your social media platforms then compare it to your conversion metrics from your other marketing channels. This allows you to accurately measure your social media ROI. Give Hubspot a try and if its analytic program is right for your business!

 

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6 Ways To Make Real Connections With Social Media, Email Marketing and PR

 

 

 

 

Human-to-human contact is original social marketing. When it comes to marketing, this is one of the most important connections to make. However, human-to-human contact through social media is not a one step process. Making connections with your consumers can take time and money.

Luckily, social media, email marketing and PR are great resources to use for businesses trying to humanize their company and connect personally with their consumers to increase engagement.

Here are six digital marketing tools to start using today to make real, valuable connections with customers.

1. Blogging

Blogging is not a one-way communication tool. Blog posts should create new conversations and debates which will assist in discovering the next “hot lead” to tackle. In addition to being a great resource for social media and email marketing, blogs are the perfect SEO tool. Blogs can also be used to increase social media engagement and drive email by adding subscription forms, as well as social media buttons to every page.

2. Live Events

While events can be a very expensive way to market to current and potential consumers, there is no doubt that the live environment of an exciting event creates lots of buzz around a brand. Some ways to lower the cost of hosting an event could be to run it at a local library, college or university. These types of venues offer facilities that are similar in resemblance to traditional venues, such as hotels, which are much more pricey.

3. Webinars

Webinars can be a great solution when trying to reach a large amount of prospects without even having to leave the office. Webinars are an opportunity for potential consumers to listen in and learn from others’ questions. Push your attendees to discuss your business’s insight in the webinar by promoting a Twitter #hashtag throughout slides in the presentation. Afterwards, encourage guests to reach out if they would like further information.

4. Social Sharing

By including social media sharing buttons within email marketing campaigns, subscribers will have much more of an incentive to share information. These buttons couldn’t make it any easier to spread quality content with others. This is an extremely simple way to see an increase in consumer engagement.

5. Different Levels of Email Subscription

While marketers strive to increase leads into a business, sales managers often want fewer leads with a better insight into the quality of potential consumers. The solution to these different goals is to provide multiple levels of subscription. Offer subscription forms for newsletters that are short and sweet; just a name and email address. Then use these addresses to re-market more detailed campaigns and promote events, webinars, white papers, and more. By offering highly perceived value, you can then get more details, like company names, positions and turnovers. By using sites like LinkedIn, it is not hard to reach potential consumers.

6. SEO With PR

Try using services like PRWeb to compose a strong press release and get the message out to thousands, and maybe millions, of viewers. This will also increase social media engagement and conversions. Additionally, it’s an efficient way to promote new product launches, upcoming events, webinars or announcements to prospects who may not be well aware of your company.

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Hospitality Marketing With Social Media

 

 

 

 

With consumers spending more of their time on social media sites, companies everywhere are trying to reach them by social networking. There’s now a common expectation that a strong online marketing strategy is necessary for any company trying to see an increase in their marketing efforts. Lately, those companies in the hospitality market have been really utilizing social media to see an increase in sales.

 

Why hospitality? It’s an industry driven by recommendations and reviews. People make purchasing decisions with different criteria in mind, yet peer reviews and recommendations are among the most popular ways to persuade. With the popularity of social media and the growth of the Internet in recent years, consumers jump online to give their positive or negative reviews of brands.

 

Hospitality is an industry where customer service is crucial, so it makes sense that the industry would want to develop the greatest customer service experience possible. Social networking is being viewed as a new and improved customer service platform for a variety of companies. Social media provides online visibility and lets companies market their products and services online to people everywhere, increasing their reach and exposure to potential consumers.

 

If you’re in the hospitality industry, there are some things to keep in mind when developing a social media strategy.

 

Consider what your goals and objectives are with social media. This will assist you in choosing the perfect social media platform to start with. If your company is new to social media, start with setting up just a single platform. Once you get more comfortable using this platform, record how much time it takes you on a daily and weekly business to manage the site then consider making other presences on different social media sites.

 

Also, have a content strategy. Think about what you want to put out on your social media sites and how often you’ll put it out there. Keep your customers in mind at all times when choosing content. Think about if your consumers want to view constant promotional messages, or if they would prefer to view interesting articles you found and shared.

 

To make social media work for your business, you must use it regularly and be constantly engaging in conversations with your consumers!

 

Carefully choosing the right social media platform to start with is very important. In considering Twitter, know that it lets companies connect with consumers, and other companies on both a local and a global scale. If it is important for your company to have fast customer service, Twitter can be used to respond quickly to questions, comments or complaints consumers might have.

Immediate, real time customer service is marketing in itself. It should generate positive emotions from your fans and followers and lead to influential word of mouth recommendations for your company.

 

With Facebook, your brand’s page acts as the online “headquarters” of your company. It’s like a marketing hub for consumers to come and see what your brand has to offer. You should give your Facebook fans exclusive information about your latest specials and deals, as part of your online marketing strategy. Also, think about making Facebook check in deals to reward consumers for checking into your business by giving them coupons or discounts.

 

Blogging can also be used in your marketing strategy. You could set up a company blog on your website, and also find influential bloggers who can review your products and services then direct readers to your site. A business blog lets you position your company as an expert in the industry. Blogs are also good to use for sharing company milestones which consumers would be interested in knowing, like if your company has changed locations, or opened a new office.

 

YouTube is another great site to consider. It’s a great platform to show off important and fun events happening in your company. It gives consumers insights into your company and promotes curiosity, which can lead to an emotional connection with your brand. You can increase the effectiveness of your videos by posting them on any other social media platforms you might have.

 

There’s also Pinterest. It’s the latest trend in social media, allowing users to “pin” their interests onto boards that they create. For your marketing strategy, you could create a board to show off your products, or pictures from company events to catch the interest of users. A great benefit of Pinterest is providing consumers a visual appeal to your brand.

 

While there are many options available to develop your marketing strategy, remember to start small, then become comfortable with how your strategy is working, then build your social media presence gradually to provide quality customer service to all of your consumers!

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Testimonials

Amber is a wizard with Social Media!  I was reluctant and slowly started building a facebook community over many months and now I actually enjoy it. The next step was creating strategies that supported my business–that was over my head. Amber turned my uneasiness into trust, safety and confidence.  She is knowledgeable, has great skill at putting me at ease when I feel overwhelmed, and she effectively implements my social media strategies that we developed.  She answers questions and offers great recommendations to further develop my business and helps me develop myself. I would never have believed I would have done a you tube video–much less two!  Wow, what growth, and a testament to Amber’s ability to create trust, ease and confidence with this fun and wacky world of Social Media! I would highly recommend Amber -Your Marketing Voice to anyone who is ready to take the plunge or expand your existing strategies.  With many thanks, Regina Sisco

“Since I have used Amber’s services to do my social media, the traffic to my website has increased by 30%
and is getting more attention than without her services! Thank you for helping me become more visible in the community online and offline. ”www.Places2Network.com

“As a small business owner, I know that it’s very important where to put your marketing dollars, and most importantly, who has your best interest and knows what they’re doing!  Amber with “Your Marketing Voice”, is well educated and passionate about social media, and she has brought a professionalism and an internet presence out there in cyberspace for me and has brought new customers to me with the Youtube videos, (which I highly recommend). In this new era, businesses need to stay consistent with the times, and your marketing voice can take you there!!!” Lisa Keyeswww.VisionsofNaturalHealth.com

“I started my own business knowing that social media was now a very important part of marketing my business, but did not have any idea where to start.  Amber has not only given me that starting point but all the points.  She is very passionate about social media and the businesses she serves.  I found her to be informative and conscientious.  She just has a flare for this business and brings that flare to your business.  Hire Amber and watch your business grow!” Ann Waller www.prepaidlegal.com/hub/awaller16

“I have had the opportunity to have Amber Montel teaching me  the process of internet social marketing.  She is teaching me how to navigate on all the network sites.  Before meeting  Amber I took a class from another person who I felt taught me nothing.  I was more lost after the class with that person and did nothing more with network media sites until now.    Amber is easy to work with and explain things more and she wants to make sure you understand how each site works to benefit your needs.  I have a long way to go, but I am feeling more confident now to proceed further.

If anyone is looking for a teacher in network marketing I strongly suggest calling Amber!” Betty Smith

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