, ,

4 Ways to Boost Engagement on Instagram

4-ways-to-boost-engagement-on-instagramYou may know Instagram as a great platform for sharing selfies, vacation photos and mouthwatering dishes, but did you know that it’s also one of the best social media channels to build your fan base and promote your business? In fact, Instagram has 40 times more engagement than Twiter and 15 times more user engagement than Facebook.

Whether you’re working on behalf of a company or growing your own business account, use these tips to boost engagement on Instagram.

Be active

We know you’re busy, but posting once or twice a week isn’t going to do much for your engagement and brand growth. When it comes to social media, consistency is the key. You need to be consistent with your posting schedule. Find the best time and days to post and stick to it. This way, your loyal followers will be more likely to catch your posts.

Engage with others

Social interaction is the key to improving your engagement. If someone tags you in their post, respond to their post or give them a shout out. Make it a habit to communicate with your followers regularly.

Use eye-catching images

This may seem like a no-brainer, but you’d be surprised at the number of businesses that fail to use eye-catching images.

People don’t spend too much time scrutinizing every post as they scroll through their feeds.  With more than 70 million images uploaded on Instagram every day, you have to make sure your images stand out. Otherwise, it won’t get noticed.

Use hashtags

Hashtags are the language in which Instagram users speak. A hashtag is a great way of organizing your content and growing your community. It can also help engage your audience and increase your exposure to a large and targeted audience. To ensure you’re being searched by the right people, make sure that the hashtags you use are relevant to your brand.

Share
, , , , ,

New Webinar: What’s all the buzz about with Twitter?

Learn How to Use Twitter for Your Business

With over 500 MILLION tweets being sent each day, it is important you know how to use Twitter correctly so you see a return on your investment!
In this webinar, we will review the components of a profile and talk about images, tips, and tools to manage your Twitter profile!  RSVP today!

In this webinar, you will learn how to properly use Twitter for your business and WHY it is SO important! 

Join Amber Irwin, CEO on September 27th
3:30 MST
 for this FREE webinar!

When:
September 27th, 2016
Where:
Free Webinar – Details provided to RSVP’s
 Time:
3:30-4:15pm MST

Anyone with a computer and internet connection has the ability to manage a social media account. When done right, businesses can see huge boosts in brand recognition and sales. If managed poorly, social media can be the downfall of your business.

The BIMS Team prides itself on keeping on top of the best practices of digital marketing and Amber is excited to empower you to feel confident in showing you how to use Twitter for your business!

Share
, ,

SEO Mistakes You Need to Stop Making

SEO Mistakes to AvoidSo you have finally decided to incorporate SEO into your online marketing strategy. That’s great! You chose a keyword and started using it into your content. You have uploaded those contents one after the other, and now you’re hoping that your website will land at the very top of Google’s rankings.

If you want to increase your website traffic, it is important to have search engine optimization in mind when creating contents for your website. That plan starts by avoiding the mistakes most website owners make.

In this blog post, we’ll give you a roundup of the most common SEO mistakes people make. Most of these mistakes cause huge, deal-breaking, rank-destroying disasters.

Copying content

Google wants high quality, original content. If you think you can trick Google by stealing some pieces of content from your competitors, think again. Copying content is not only illegal; Google will punish you for it. In fact, it will push your site so far down no one is going to ever read your content.

Writing original, compelling content takes time and effort. But if you want your website to stand the test of time, then you need to work hard for it.

Bad content

Poor content will not only weaken your ranking, it won’t simply make an impact to your readers. For your content to flourish, we advise that you choose topics that are of interest to your target audience. Do your research and write articles that are informative, relevant and unique. Supply your audience with a steady stream of high-quality content and watch as your rankings improve over time.

Not using the right keywords

Some people use generic keywords such as health, weight loss, baking or love. These types of keywords are too broad. While they can help you reach a wide range of audience, chances are it’s the wrong type of traffic.

To improve your chances of landing on the top three spots, consider using more specific keywords. As an added bonus, this will help you attract prospective customers who might be interested in buying your products.

Keyword stuffing

This is a common mistake newcomers often make. While it is important to incorporate the keywords into your content, make sure you don’t overdo it. Otherwise, it’s going to sound spammy. You want the article to sound natural and not forced.

 

Share
, ,

Creative Ways to Repurpose Content into Something New

Creative Ways to Repurpose Content into Something New

Many of you have probably spent a lot of time creating those high quality blog posts. Despite the effort, most of your blog posts are aging like milk, not wine. Now, no one is interested in them because it has been years since you published them. The good news is that you can make your old content valuable and relevant through the process of re-purposing. The key is to spice up each piece of content and making it a bit different than the last.

Repurposing content can be beneficial for your business. It’s a second chance at content promotion. People who weren’t able to read your post will have a chance to read about it. It also ensures that great content is never forgotten. Ultimately, reformatting your content helps you reach a new audience.

In this blog post, we have listed 3 different ways to repurpose old content. Read on and we’ll breathe new life into your existing content.

Write an ebook

One of the best ways to repurpose old content is by turning it into an ebook. While writing an ebook requires a great deal of effort, they are often considered as high-value pieces. There are dozens of tools that can help you design and publish your ebook. Papyrus, for instance, can help you create a beautiful cover page within a few minutes.

You can either distribute it on the Amazon Kindle Store or as a free giveaway for those who would subscribe to your newsletters.

Create a video  

Online videos continue to grow in popularity with web users. A lot of people prefer watching a one-minute video than to read a 1,000 world blog post. Contents that you have previously published to your site can be a great jumping off point for a larger discussion. This allows you to open up a whole new way to connect with others, especially for your audience who prefers content they don’t have to read. You can post your videos on Youtube or Vimeo for maximum exposure.

Create an infographic

People love visual content. You can repurpose your content as an infographic and then share it on social media. Take boring information like statistics or raw data and turn it into an infographic. This is effective because it provides a fun and creative way to present complex information quickly and clearly.

Share
, ,

Why Social Media Is Important for Businesses

Why Social Media is Important for Business Over the last decade, social media has helped a lot of entrepreneurs grow their company. In fact, it is now considered as one of the most powerful digital marketing tools for businesses. 92% of business owners reported that social media has played a big role in their business’ success.

Here’s a look at the top benefits of social media for businesses.

Brand recognition

Because social media is used by more than 2/3 of the population, this is one of the easiest and most cost-effective ways to introduce your brand to your target audience.

If used correctly, social media can help you build a strong social media presence and connect with your current and prospective customers. We can guarantee, it is worth the time and effort.

Save money

For small businesses that are looking to spread the word about their brand and promote their products without having to spend a lot of money, social media is your best option.

Social media platforms such as Twitter, Facebook, Instagram, Pinterest and LinkedIn allow you to share content to your fans and potential customers absolutely free.

Increased traffic

Sharing relevant and informative content on social media can help you generate leads. Here, you are not only limiting your content to people who are already familiar with your brand. Rather, your goal is attract people who may be interested in what you have to offer and encourage them to visit your website. Make sure you supply them with interesting content, so they’ll keep coming back.

Improved customer service

We all know that businesses have a dedicated customer service department that consumers can reach via phone and email. But because most people want a quick response, they still choose to connect with businesses through social media.

Here, you can see question, comments and complains instantaneously. Plus, answering questions and settling complains publicly adds a level of transparency to your business. Remember, all eyes are on you, so make sure you handle issues professionally, politely and in a timely manner.

Share
, ,

Tips to Get More Online Customer Reviews

BIMSReviewsWith today’s savvy buyers, you know how important online reviews are to your business. People would share their experiences and what they have to say about your company. Given that majority of the adult population spend most of their time online and would read reviews before buying stuff, these reviews, whether they are positive or negative, can have a big impact on your business.

Customer feedbacks do not only affect buyer’s decision, it can also help give you an insight as to what customers think of your business; thus, allowing you to make certain changes that would make your products, services and business better. Remember, it’s your customers that pay you, so make sure you listen.

Here are a few simple ways on how to get customers to review your business online.

Just ask

After you’ve delivered a product or a service, try to ask your customers for feedback. It does not necessarily have to be a good review, just an honest review. Don’t be pushy. Rather, let the customer know that you are very much interested to know whether or not they were satisfied of the transaction and that you value their opinion.

Offer incentives

Sometimes, the best way to encourage customers to create reviews is to give them something in return. It doesn’t have to be expensive. If you own a restaurant, you can offer a free dessert on their next visit. You can also offer a free gift or a free trial version to those who will send in a review. The better the incentives are, the more reviews you are likely to receive.

Increase customer satisfaction

Happy customers will be very much willing to share their experience with the masses through the web and social media. This can help scale positive world of mouth and attract potential customers in the process.

Improve your services and people will start talking about your business. Remember, it would be impossible for you to get good reviews unless you have happy customers to write them.

Customer survey

Customer surveys are a great way to get feedbacks. This allows you to get customers to answer specific questions and find out what they really think about your services.

Share
, ,

The Power of Pinterest for Small Businesses

Pinterest

Savvy small business owners have long discovered the benefits of social media. In the hopes of maintaining an online presence, they have created an account in virtually every social platform there is. Now, the thought of using yet another social network seems time consuming and daunting. But if you want to make your company’s presence felt, then you need to stay up-to-date on the world of social media.

There are a number of reasons why small business owners should be interested in Pinterest. Here are some of them.

A whole new audience

Today, there are only 500,000 business accounts on Pinterest as compared to 25 million business pages in Facebook. If you already have a Facebook page and you want to extend your reach to a whole new audience, Pinterest can help you with that.

Since users only see posts that are focused on the categories that they’re interested in, there’s a good chance that your audience in Pinterest aren’t the same people who are following you on Facebook or Twitter.

Drive traffic to your website

Recent study shows that Pinterest is more effective in driving website traffic as compared to Google +, Youtube and Twitter combined. It is a great tool for increasing links back to your site. If you rely on your website to fuel sales and marketing, then you should include Pinterest in your marketing plan.

It’s a great spot to advertise

Businesses from all over the world are using Pinterest to market their products and services. Since Pinterest is such a viral, sharing community, this is also a great place to promote special deals and discounts. The key is to create a visually appealing image. Pin a colourful and chic-looking coupon, and include details on the caption. The more captivating your pin is, the more likely will it appeal to your audience.

It is growing

Pinterest is becoming more and more popular. In fact, the photo and video sharing site has more than 25 million members and gets 2.5 billion page views every month. It wouldn’t hurt to jump on the bandwagon.

 

Share
, ,

Lead Generation Tips and Tricks

leadtrickstips

Every marketer’s goal is to generate new leads that will eventually turn into paying customers. Unfortunately, a huge percentage of marketers admit that their lead generation efforts are ineffective. In fact, studies suggest that about 80% of visitors who add items to their cart do not buy, and 70% of them will never return.

These lead generation tips will help improve your marketing campaign and hopefully attract more people to your business.

Keep building relationships

The best way to keep your sales pipeline well stocked is to keep building relationships with potential leads. Send them a link to a news article about an industry trend, share some helpful tips or offer some business intelligence.  These may seem like small things, but these little things may help keep you at the top of your prospect’s mind.

Blog consistently

You probably know that blogging is effective for generating leads? So how come it took you an entire month to write a new blog? If you are serious about increasing your web traffic, then try to write blogs as often as you can.

Persistence is key

A lot of people make the mistake of thinking that people will visit their website with a just a few clicks of a button. Unfortunately, that’s not how it works.

Block out an hour or two of your day and dedicate this time for lead generation activities only. That means no checking of emails, texting or playing games. Pick up the phone and talk to your prospects. It doesn’t matter if they have turned you down before, just keep trying. Remember, persistence is what sets successful marketers apart from the unsuccessful ones.

Call-to-action

Visitors need clear instructions on what to do when they arrive on your website. Do you want a subscription to your channel or page? Their contact information? A site visit? Then let them know. Sometimes, all you need to do is ask.

Share
, ,

Habits of Successful Internet Marketers

BIMSDo you struggle with getting results from your online marketing campaign? Do you often wonder why some marketers make it big while others continually fall short?

In this blog post, we’ve listed down 4 habits of highly successful marketers. If you take action and execute these habits, you are more likely to succeed.

Continuous learning

Being a successful internet marketer is not just about using the latest tools or following the right systems for generating traffic. Rather, it’s about continuously improving your skills.

Successful internet marketers keep on reading new articles about social media, search engine optimization etc. What worked today may not work next month. That said, you need to stay up-to-date. Otherwise, you’ll be wasting your time, effort and money and still fail to achieve your desired results.

Establish goals and milestones

It is important to define your goals before you start working. This way, you have a clear vision of what you want to achieve and take the necessary steps to reach that goal.

Delegate and collaborate

When you first started your business, you probably filled many different roles – marketer, salesperson, storekeeper, accountant, founder etc. But as your business grows, you can no longer do all these tasks on your own.

Time is of the essence. If you want to get things done, you need to learn to delegate tasks. Surround yourself with highly capable people and get them to do what needs to be done on your behalf.

Never quit

Some of the world’s most successful people have failed at first. Things may not work out fine during your first few attempts. Your posts will not go viral. No one is going to be interested in your first video or blog post. Your first website is going to look ugly. That’s fine.

No one is expecting you to have a perfect website or a viral post. Go ahead, share what you have now and try to improve it along the way.

 

Share
, ,

Tips for Proper Social Media Etiquette in the New Year

BIMS_1.5As 2015 draws to a close, many of you are probably preparing for the biggest party of the year. Whether it’s a family event, work party or a purely social gathering, there’s a social media embarrassment waiting to happen.

A careless Facebook post or tweet can alienate your loved ones and damage your social and professional image. Start the year right by paying close attention to your social media profiles and activities.

Take a good look at these tips for proper social media etiquette.

Take your complaint offline

We understand that you’re frustrated about a company’s customer service or the long lines, but you don’t have to post it on social media for everyone else to see. Rather than slamming them on Facebook or Twitter, it is better to contact them privately and settle the issue offline.

Avoid over-sharing

It’s okay to share how awesome your dinner was or what your cat is up to occasionally, but sharing every single bit of activity you did all day is the fastest way to lose your friends and followers. You are free to share a few times a day, but be sure to space your posts.

Use caution in posting and tagging photos

You may look good on a particular picture, but if a friend’s hair looks like a rooster and your sister’s skirt is twisted, then you shouldn’t post it. No matter how good looking you are at that picture; please think about the others before posting and tagging them. You probably don’t like it when someone tags you in candid or unflattering photos, so why would you do that to them? If you really want to post the picture, then crop it. Your friends will thank you for it.

Be respectful

Avoid engaging in aggressive debates online and sending out potentially offensive tweets. Remember, there’s another person on the receiving end. If you wouldn’t speak to the person that way face to face, then you shouldn’t do it online.

 

Share