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Keys to Selecting Highly Effective SEO Keywords

Driving traffic to their website is one of the goals a lot of online marketers and business owners share. This is especially important for those who are selling online. But it’s not just about getting people to visit your site; it’s more…
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Tips for a Successful Social Media Holiday Campaign

Most people associate the holidays with good food and family time. But for business owners and marketers, it is their opportunity to reach out to their target audience and entice them to spend their money on whatever they’re selling. After…
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3 Ways to Turn Prospects into Paying Customers

In the B2B world, one of the marketer’s primary goals is to generate new leads. Most businesses have no trouble acquiring leads. The problem is, many of them fail to realize another important component of the sales funnel – lead conversion. There…
Simple Ways to Generate Leads from Your Blogs
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Simple Ways to Generate Leads from Your Blog

Your business’ blog can do a lot of different things. Blogging does more than let your followers know about upcoming events or recent news. Rather, it can help you develop better customer relationships, position your brand as an industry…
4 Ways to Use Twitter for Business and Marketing
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4 Ways to Use Twitter for Business and Marketing

Business of all sizes use Twitter for a variety of reasons – provide information, interact with their followers, promote their products and services, generate leads and monitor conversations about their company. Maintaining an effective…
3 Ways Social Media Can Help Your Business
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3 Ways Social Media Can Help Your Business

As a business owner, you have probably considered using social media to help you get the word out about your business. Building a strong social media presence may take a lot of time and hard work, but the pay off can be incredible. Social…
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4 Ways to Increase Your Visibility on Social Media

Implementing a strong, multifaceted online marketing can help increase your company’s visibility. Social media marketing opens up a business’ doors to customers they wouldn’t be able to reach. Here are a few suggestions to give…
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Reasons Why Your Content Marketing is Failing

So you set up a blog. You were so thrilled at the prospect of sharing your expertise with an eager audience. You started creating valuable content assets and created a few downloadable pieces. You have done everything experts said you should,…
Tips for Creating an Effective Facebook Ad
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Tips for Creating an Effective Facebook Ad

There are 890 million people signing in on Facebook every single day. Given that number, it is safe to assume that your potential customers are a part of this massive community. Facebook ads have enormous potential to drive traffic and grow…
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Tips to Improve Your Email Open Rates

You’ve put a lot of work into those emails. You came up with some exciting content and even added a compelling call-to-action. You also ran some email tests in the hopes of getting better results. In spite of all those efforts, your open rates…