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4 Ways to Increase Your Visibility on Social Media

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Implementing a strong, multifaceted online marketing can help increase your company’s visibility. Social media marketing opens up a business’ doors to customers they wouldn’t be able to reach.

Here are a few suggestions to give your page maximum visibility and to ensure your posts are being seen by your fans or followers.

Content is still king

The more engaging and informative your content is, the more interaction you’re going to get. As a result, more people are going to see your posts.

In order to get this right, you must first know your target audience. This way, you can focus on creating contents that would be of value and interest to them.

Create conversations

Business owners and marketers use social media to stay in touch with their customers and clients, as well as to reach potential customers.

Make it a point to communicate with them on a regular basis. Use plain, straightforward language when communicating with your target audience. No corporate speak, no jargons, no acronyms. Speak directly to that person and make your communication personal.

Be on different social networks

Social networks are the perfect channel to improve the visibility of your brand or company. It can also be used to connect with your prospective and current customers. If you want to generate visibility, consider being on different social networks. But if you find it difficult to manage different social media accounts, you might want to concentrate on platforms in which your target audience spends most of their time in.

Partner with other visible brands

A direct partnership is a great way to build your own brand visibility. If you sell coffee makers, consider having a direct partnership, an affiliate partnership or an implied partnership with a coffee manufacturer.

Viral or video marketing

Videos commonly go viral. Living a busy and fast-paced life, most people choose to watch videos instead of reading a long article. Information is easier to consume and they’re easy to share. Because of this, video marketing gives you the ability to reach a large group of people in a short span of time.

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Reasons Why Your Content Marketing is Failing

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So you set up a blog. You were so thrilled at the prospect of sharing your expertise with an eager audience. You started creating valuable content assets and created a few downloadable pieces. You have done everything experts said you should, and yet you’re conversion rate isn’t increasing.

Here are 3 things that might be affecting your content conversion rates.

You’re attracting the wrong type of traffic

If you’re successfully driving people to your blog or website, but your conversions aren’t increasing, you’re probably targeting the wrong people.

Some people assume that an increase in traffic means an increase in conversion rate, but that’s not always the case. While visits, email sign ups and exposures are all great to see, they are not going to make much of a difference to your bottom line. You want conversions. In order to turn traffic into conversion, you need to attract the right kind of traffic.

Your calls to action suck

If conversion is the goal of your content marketing, then you need to create a compelling call-to-action. Most blog posts, however, do not have a call-to-action. Even if your messaging is consistent and you’ve hit the right audience, visitors won’t advance further into their buyer’s journey without a clear call-to-action.

Telling your readers where to click, what they can get in exchange of their email address and how to take advantage of your offer can noticeably increase your conversion rates.

You think SEO is not important

There are lots of great content out there. But the problem is that these contents do not reach their desired audience. Why? It’s because they have taken SEO for granted.

SEO is a vital part of content marketing. This will help your content rank in search engines; thus, bringing it closer to your intended users. All you need is a little bit of keyword search and a few minutes to put proper title tags, meta descriptions, tags etc.

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Tips for Creating an Effective Facebook Ad

facebookadsThere are 890 million people signing in on Facebook every single day. Given that number, it is safe to assume that your potential customers are a part of this massive community.

Facebook ads have enormous potential to drive traffic and grow your business. But how do you get people to click on your ad and get them to buy your products? Here are a few tips.

Define your goals

You first need to define your goals before you spend a single cent on Facebook ad. What are you hoping to accomplish? Do you want more fan engagement? More Facebook likes? More website visits? More sales? The type of ad you should use depends on what you want to achieve.

Choose images that stand out

If you’re planning to promote a post, be sure to use powerful images. Remember, your ad photo is the first thing people are going to see. These photos can make your ad be more eye-catching.

According to studies, ads that use pictures of people do really well. Take a look at the ads, and you’ll notice that most of them use pictures of people. Why? It’s because people likes people. If you want to promote your products, you might want to use a photo of a person using your product.

Include a call to action

An ad with high quality content and powerful photos is great, but without a call-to-action, people might not understand what’s in it for them or don’t not know what to do next. As a result, your ad fails. Adding a call-to-action encourages people to take your desired action. Plus, they won’t waste time figuring out what to do next.

Ad placement

When it comes to where your Facebook ads will appear, you have 3 options: right column, mobile and news feed. Instead of going for all news feed ads or just choosing right column ads, why not test the different placement ads? This allows you to determine which one performs better.

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Tips to Improve Your Email Open Rates

OLYMPUS DIGITAL CAMERAYou’ve put a lot of work into those emails. You came up with some exciting content and even added a compelling call-to-action. You also ran some email tests in the hopes of getting better results. In spite of all those efforts, your open rates are still not improving.

What can you do to bring that up and get people to actually read your emails? Here are some tips to make sure your emails get delivered, opened and read.

Start with a good subject line

If there is one opportunity to convince recipients to read the email, it is the subject line. After all, it is the first thing they see on any email. Your subject line must be clear and concise. It should tell readers what to expect from the email.

Provide quality content

Offer something of value in every email you send. Subscribers will be eager to read your emails if they know that there is something valuable on the other side of the subject line.

Send your emails at the right time

Timing is everything in marketing. If you send emails too early in the morning or too late at night, they can get lost in the shuffle of other emails. If you send it too late in the afternoon, they may decide to put off reading until the morning since they might be too busy accomplishing some tasks before going home. The best time to send emails is during lunch or after work, when you know they’re reading.

Be consistent

Send too frequently and you may end up losing subscribers. Send too infrequently and you may cause your readers to stop interacting with your email. Send your emails at a consistent frequency to build your email reputation. A good rule of thumb is to send no less than 1 email a month and no more than 1 email a week.

Make it personal

Studies show that subject lines that contain the first name of the subscriber boosts open rate every time. This is a subtle trust builder and an instant attention grabber. Make sure you personalize subject lines with first names.

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How LinkedIn Can Help Your Business

Since LinkedIn went public in 2011, the social media platform has grown to be the center for making connections, developing careers, and many other business related activities. With 2 million new users joining every second, and with 107 million users in the US alone, LinkedIn is continuing to skyrocket in the world of social media. Why should you your start making LinkedIn a priority for your business? It helps to attract new clients and accelerate market opportunities, while also allowing you to create and become a part of online communities and groups, helping your business to generate rewarding leads. LinkedIn has become a power tool for helping to strengthen millions of businesses around the world. Here are some tips on how to use LinkedIn to your business’ advantage:

Using Sponsored Updates:linkedin

Sponsored updates help raise awareness about your brand, build relationships, and drive leads. One of the greatest things about using sponsored updates is that it allows you distribute your content to the right audience, including those outside of your following. Sponsored Updates allow you to target your audience by geography, specific companies, industries, company size, job title, and more. You are also able to determine how effective your updates are with the help of the detailed analytics provided by LinkedIn. But, if not carefully planned, investing in sponsored updates could cost your business instead of benefiting it. To ensure that you’re getting the most out of this investment, make sure you are sponsoring posts that will be perceived as valuable to your target market. Focus your energy towards careful planning and great content, and this tool will help your business gain credibility and become more established in its particular industry.

Optimize Your Personal Profile:

When putting your business out there on LinkedIn, it’s important to make sure you are also building your personal profile. Having an equal focus on your personal profile and your business profile will help put a face to your business, help you gain credibility, and grow your relationships with your consumers. By optimizing your personal profile with related keywords and rich media content such as videos and presentations, this will help your business generate more leads. Make sure your personal profile is professional and not a “business logo”. Steer your focus towards grabbing the attention of your “perfect” audience. Also, remember to make sure your LinkedIn profile links back to your business website and blog.

Develop Relationships:

One of the greatest parts about social media for your business is being able to strengthen your relationships with your consumer. LinkedIn is especially great for this because it allows you to precisely choose who you want to connect with. Instead of worrying about the quantity of your connections, it’s important to focus on the quality of the relationships with your connections. Decide which of your contacts you’d like to know better and start reaching out to them periodically from your personal profile and business page. Share information, ask them questions and learn more about them. The bond with your customer is one of the most crucial aspects of growing your business. When you continuously reach out to your audience on LinkedIn and strengthen your bond over time, you’ll eventually become a go-to source if your customer needs help or has a question.

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How to Use Social Media to Promote Your Event

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Business owners know that holding events are one of the best ways to get customer through the door. If your goal is to get as many people interested in your event, social media platforms like Facebook, Twitter and LinkedIn can be an excellent way to spread the word to your customer base, followers, family members and friends.

This week, we’ll give you 4 easy ways to use social media to create a buzz-worthy event and increase the number of attendees.

Engage

Social media is an ideal channel for initiating conversations. But before anything else, you want to identify your target audience and the types of people you’re trying to reach.

Post your event on Facebook and encourage engagement. With over 1 billion users worldwide, it is an ideal place to interact with potential attendees and speakers.

Promote early. The earlier you promote the event, the greater your chances are for success.

Hashtag properly

This is an important element of your event marketing strategy. When creating a hashtag, be sure to keep it short, unique and relevant. Don’t forget to do your research so as to make sure that it hasn’t been used previously.

The hashtag is a great way for attendees to follow conversations about your event, engage with speakers and each other. So, be sure to use it every time you post something about the event.

Create buzz

Create buzz by highlighting your greatest assets, your guests of honor. Considering that these people are admired in their industry, they already have loyal fans. This makes it a lot easier for you to get people to attend the event. You can also mention them in your tweets, in the hopes that their followers would see it too.

Be sure to incorporate the official hashtag and call to action at the end, urging people to register or buy tickets.

Updates

Set up a blog and post short updates to give attendees an idea about what to expect. Include photos and videos in your blog post to build traffic and engage your audience.

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Rookie Mistakes You Might Be Making on LinkedIn

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There is no doubt that LinkedIn is a valuable tool for people who are looking to network with fellow professionals, generate more leads or boost their reputation. LinkedIn can be an even more powerful social media tool than Twitter and Facebook, if used properly. Unfortunately, a lot of people are not taking advantage of its networking features.

It’s time to take a look at your LinkedIn profile to make sure that you are not making any of these LinkedIn blunders. These mistakes could be limiting your success before you even start.

You have no profile picture

This is one of the biggest mistakes we see on LinkedIn. Typically, people do not connect or even click profiles that do not have a profile photo. A missing photo can easily lead to missed connections.

Adding a photo to your LinkedIn profile can make a big difference. In fact, studies suggest that you’re profile is seven times more likely to be viewed if you have one.

Using the wrong photo

As the saying goes, “A picture is worth a thousand words”. You want your profile photo to be professional and approachable.

While your LinkedIn photo doesn’t have to be a picture of you wearing a suit, it would be best to stay away from selfies of vacation photos.  When choosing your profile photo, go for pictures that convey professionalism or at least something that reflects the type of industry you belong in.

Not using LinkedIn groups

LinkedIn offers groups to help members connect with professionals within their areas of interests or industry. Occasionally, LinkedIn suggests group you may like. But you can also search for a specific group or browse the directory. These groups are a great way to connect with people who have the same interests as you, troubleshoot issues or share ideas.

Lacking a descriptive job title

If you are a job seeker, it is important to be as detailed as possible in this section. Instead of simply writing “Student at University of Colorado”, it would be better if you write “Advertising Major at University of Colorado”.

Keep in mind that a lot of people with similar qualifications and education are competing for the same job. Having a descriptive job title will give you an edge with a prospective employer.

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Best and Worst Times to Post on Social Media

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I know a lot of people who would log on to their social media accounts when they wake up in the morning. So, that’s probably one of the best times to post on social media, right?

But wait, I heard that most people also use it in the afternoon to mess around when they get bored at work. Or maybe they spend a few hours browsing through their newsfeeds after business hours. Okay, I’m officially confused.

Determining when to post on social media requires that you consider which platform your target audience is using. Remember, each social network has different users and their activities vary.

If you’re posting a status update when the majority of you audience are not online, then your time and effort goes to waste. Since you’re a busy person, you can’t afford to waste time.

Let’s get into the stats then.

Schedule tweets for lunch time

If your target market is on Twitter, be sure to tweet between 1-3 pm. During lunch break, a lot of people are checking in on Twitter. Traffic starts to build at 11 am, with peak posting days from Monday to Thursday. Avoid posting after 3pm on Friday.

Post Facebook status in the afternoon, when less people want to be at work

Engagement is one of the key considerations to a post’s visibility. An ideal time for engagement is between 1-4 pm.

Most people need some form of entertainment just to get through the afternoon slump, like around that 3:00 pm lull. For a lot of people, that means logging on to Facebook. These numbers hit rock bottom during the weekends, before 8 am and after 8 pm.

No one uses LinkedIn on a Friday

People are less interested in what’s happening on LinkedIn when they are winding up and winding down their work week. That means you shouldn’t bother posting on Monday and Friday. The best time for engagement is between Tuesday to Thursday, particularly before and after business hours.

 

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Tips For Your Mobile-Marketing Strategy

Did you know that half of all internet searches now take place on mobile devices? This calls for businesses to take action when it comes to updating their mobile strategy. The past two years have taken more of a simple approach to the design of mobile devices, but that is all changing in 2015. For businesses, having a site that renders across a wide variety of mobile devices is critical for doing business. untitled

Understanding your audience’s mobile habits is one of the most crucial steps in creating your own mobile strategy. Are they using tablets or smartphones? What activities are they doing on your site? What content are they accessing? Studying how your audience uses their mobile devices is the first step to bettering your mobile strategy. This will help you make content that is specifically focused on what your audience is looking for which will make them coming back to your site. Putting yourself in the shoes of your consumer will also help you to create headlines that will grasp their attention. When it comes to writing a headline for your mobile users, ask yourself whether it is highly relevant to your audience, whether it has a powerful hook, and whether it evokes an image or an emotional response to whoever is reading it.

After you’ve sparked your audience’s attention with the headline, now it’s time to lure them in with a good “lead-in”. The lead-in is what occurs in the first paragraph and is what keeps your reader eager to read on. This is your first paragraph and the most crucial. There is nothing wrong with delivering the most value early on because this is what will keep readers engaged. The readers with a screen that’s too small to read 2000 words on still get the value of a positive brand contact and are likely to come back for more.

Introducing video and visual content is another aspect of mobile strategy that is on the rise. Now is the time to make sure your mobile site has videos, infographics, images, and other visual content that reaches out to your audience. Video marketing is a great strategy when it comes to growing your business, and now with micro-video services like Vine, it is easy to compile your message in to 6 seconds. This may seem like a short amount of time to get your message across, but this can actually be more efficient for your users’ time.

In the past couple of years, we have seen tremendous growth for mobile devices. Our smart phones are becoming smarter than we have ever imagined. As the use of the internet on mobile devices continues to grow, this is giving businesses more opportunities in internet marketing. it is important to think more about our presence on mobile devices and developing a strategy that will help us become more efficient mobile marketers.