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Social Media Red Flags: 5 Signs You’re Using it Wrong

The sheer value of social media marketing combined with the rapid rate in which these platforms are progressing is something most business owners and companies cannot cast aside. Social media marketing works and is here to stay. Everybody…
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Growing Your Business Network with Social Media

If your business or company is struggling to find new customers, you can count on social media to help you build your business network. However, before you can sell, keep in mind that creating a trusted relationship with your potential customers…
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How Do You Evaluate Your Social Media Strategy?

Evaluating the effectiveness of your social media strategy is just as important as the strategy itself. Many small business owners forget about this part - don't let that be you! Are your friends and followers increasing? It is very important…
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Why Use Google AdWords?

Using a combination of marketing platforms is healthy for your business. If PPC (Pay-Per-Click) advertising is one of the platforms you are considering, you’ve probably contemplated Google Adwords.  There are a few elements that make Google…
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What Makes A Marketing Video Effective?

Successful marketing videos engage, educate, and persuade audiences towards a call to action. Ensure your next marketing video is successful by incorporating the following ideas: Utilize the power of video marketing by showing your audience…
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Why You Might Be Loosing Twitter Followers

You’ve been building your Twitter presence and you feel good about it. It is great to increase that number, but it is equally important to maintain that number. If you have been loosing followers lately, there are a few things to consider…
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The 411 On Hashtags

Have you been using hashtags in your tweets? If you have not jumped on the hashtag train, you have no doubt seen them on Twitter.  Hashtags are the words, or sometimes just jumble of letters that you see following the # sign. Hashtags are not…
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Your LinkedIn Group Guide

LinkedIn is becoming a vital marketing resource for businesses. Make sure that as a small business owner you are taking in all the opportunities LinkedIn has to offer you. The beauty of LinkedIn is that it is full of resources. You can join…
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3 Ways to Use Apps on Facebook

Anyone can make a Facebook page. This is why it is so important to incorporate ways to engage your friends on Facebook. Getting those “Likes” does not mean too much if you do not interact with your fans beyond that. One of the best ways…
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Be The Small Business That Does Social Media Right

So you’re a small business. That means you probably don’t have the budget to run with the big dogs of social media. AKA – stop trying to keep up with Starbucks. If you do not have the budget to giveaway the latest IPad – don’t do it.…