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How to Use Social Media in Launching a Product

Social media gives you the opportunity to connect and engage with people with minimal effort and limited budget. If you are on the lookout for a creative means of launching your product, you might want to consider using social media.

In this article, we’ll give you a list of ways on how to use social media in launching a new product. Read on as we give you a few suggestions that will help you with your next launch.

Teaser campaign

Before the launch, try to think of creative ways that could hint your followers that something big and exciting is coming very soon. This will spark the interest of your audience.

Months before the launch, you can post random images that could be associated with your product. Also, feel free to use code names in all your updates in order to create a buzz within the online community.

Create a video

Social media provides business owners to easily connect with their target audience. Why not take advantage of this opportunity and create a video that is focused on the need you wish to address while providing a hint at the solution you wish to offer.

Create a founder’s list

Create a list of people who shows interest in your product and would want to learn more about your launch. Create a special page where you can direct these people to. On this page, consider placing an option where they can sign up for special updates.

You main goal is to gather a group of people who have shown interest on the teaser and video that you have posted. You can ask for the help of these people to spread the word about your product later on.

Behind the scenes

After creating a founder’s list, it is important to provide them something substantial that would keep them interested in your campaign. Creating a personalized video and giving them a peak of what’s happening behind the scenes will get them excited about the launch.

Encourage people to spread the word

Building a loyal fan base is one of the key advantages of social media. When the time is right, you can ask for the aid of these people and encourage them to spread the word.

The simplest and fastest way of doing this is by creating a clickable tweet. You can use ClicktoTweet to do this.

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5 Social Media Marketing Tools for Your Business

Every marketing channel has tools that can make your marketing tasks more
effective and efficient. Social media marketing is one of them.
For the past few years, several social media marketing tools have been launched.
However, not all of them were created equal. So, before choosing which of these
tools you should use, it is important to have a clearly defined objectives and
measurable outcomes. This will help you determine if your social media marketing
efforts are successful.
Listed below are some of the most popular monitoring tools. Read on and decide if
these tools are the ones you need.

Viralheat
One of Viralheat’s most interesting features is that it allows business owners to
compare their overall brand mentions against their competitors. The data is then
presented in a pie chart or graph.
This is advantageous as it helps you determine if your marketing efforts enables
you to increase brand buzz across social media platforms.

Sysomos
Sysomos is especially useful for larger companies. With a $550 monthly plan, you
can throw in a few bells and whistles as it includes a dedicated account manager, 5
users and unlimited data.
Sysomos provides management of your company accounts and social media
account monitoring as well. Data Visualization is one of its best features. This allows
users to get to the root of conversations in order to understand the factors that
influence them.

UberVU
UberVU provides its users with actionable insights. When providing listening and
monitoring data, it sources the most social media networks. This tool monitors a
variety of networks such including Picasa, Youtube, Blogger, LinkedIn, Twitter and
Facebook. It also has a feature which they refer to as “Signal”, which scans all the
conversations and mentions relevant to your brand. They also detect dozens of
signals such as trending stories, spikes in sentiment and volume and influencer
mentions.

Sprout social
This is a modestly priced tool that can help you monitor and manage your company
profiles on the Internet. With a $39 monthly plan, it allows you to manage a
maximum of 10 profiles.
In terms of monitoring your brand metrics, Sprout Social only provides results from
Twitter and Facebook. However, this tool has the ability to monitor brand mentions
from other sources like news sites and blogs.

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Benefits of Social Media Marketing

There are a lot of blog posts and articles which stresses the importance of
integrating social media into your marketing strategies. Most people believe that
social media platforms provide a great impact on a business’ lead generation and
sales.
Listed below are some of the benefits of social media marketing. Keep in mind,
though, that these benefits may not be seen overnight. You have to put in a great
deal of effort and wait for a few months in order to see significant results.

Communication
Social media platforms are created in order to share information and interact with
other people. To maximize your marketing efforts, it is best to develop a social
media marketing strategy that would encourage your followers to interact with you.
This has to be a two-way communication.

Networking
Social media does not only help you extend your reach and build new relationships.
It’s also a great place where you can deepen and maintain the existing ones.

Build a reputation
As a business owner, you know that having a good reputation is one of the most
important ingredients to success. While your marketing efforts are focused on
maintaining what has been created, social media marketing makes these benefits
more pronounced.

Drive traffic
While driving traffic to your site is the main reason why you decided to create a
social media account, this comes as a great bonus. You can post a link to your
newest post and see people click the link and visit your site.

Promotion
Social media platforms are also a great avenue for promotion. Promote your brand
or your newest products, provide information about them and increase awareness
about your brand. You can also use social media to promote your events. Capture
people’s attention, create buzz and invite them to attend your event.

Extend reach

There are millions of users who access their social media accounts on a daily basis.
With this, it would be easier to reach as much people within a single post.
With over 150 million registered users, Twitter has been named as the 9th most
popular website on the Internet as of May 2011

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Tips in Using Video in Social Media

The Internet is filled with content and information. With the surplus of information, it may be difficult to entice people to read your contents or watch your videos, unless they’re actually in need of that information.

In this article, we’ll give you a few tips on how use video content on social media. Read on and get your message across your audience.

Introduce your company to the online community

Since you are on the Internet, it is best to introduce your company to the online community in a fun and creative manner. While fan engagement is encouraged, this does not mean that you have to post cute photos in order to gather likes. Instead, spend enough time to plan your video content and make sure to highlight your company’s strengths.

Capture the attention of your target audience

There is no denying that social media provides great benefits to business owners. However, most business owners find it difficult to capture the attention of their target audience and get them to view these videos.

Please bear in mind that the description that you include with the video actually makes a big difference. When writing a description, make sure to convey the message in a matter of 2-3 sentences.

Most importantly, be sure to grab the attention of the viewer, especially on the first 10-15 seconds. If you fail to do so, then there’s a greater possibility that they won’t finish watching your video and look for something more interesting. Your goal is to convey the message quickly and efficiently.

Video quality

You don’t need to create a video with the same quality as a cinematic trailer. However, please make sure that your video comes with a decent quality. A video taken from a shaky camcorder may not do well.

Meanwhile, an HD video with boring content may not attract as much viewers as well. So, we recommend a combination of both – creative and informative content matched with decent quality.

Length

A study which was conducted in 2011 revealed that viewers are more likely to watch videos ranging from 5 to 8 minutes. Longer videos, on the other hand, tend to turn people away.

 

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4 Social Media Marketing Tips for Beginners

Social media marketing is beneficial for small business owners as it helps them build awareness about their business and products or services through different social media channels. With the right tactics, you’ll be rewarded with increased product visibility, a new batch of potential clients and bountiful sales as well.

As a beginner, building a social media presence may not be that easy. We have compiled a few tips to make the process easier for you.

Choose a social media platform

As a beginner, it would be best to choose 1 or 2 social media platforms and stick with it. This would be easier instead of working across different platforms at the same time.

A great way to determine which platform is best for you is to follow the influencers and learn about their success story. Follow the leaders in your niche and check out their Twitter, Facebook, Pinterest and other social media accounts.

If they have 50,000 Facebook fans but only 5,000 Twitter followers, then Facebook may be a more suitable social media platform for your niche.

Optimize your social media platforms

Decide which social media tools you’ll be using and optimize your profiles. You are more likely to get more followers and boost your SEO efforts by optimizing your profile.

If you wish to have a trusted profile, then using a real photo would be of great help. Social media is all about connecting with people, so you have to show the people who you are in order to get their trust.

Connect your social media accounts with your blog or website

If your social media profile is ready, connecting your blog or website to your social media account would be the next step. Each platform has a certain set of procedures to follow. So, you have to abide by these rules and do it correctly.

Add social media buttons to your blog or site

Adding social media buttons on your blog or site is beneficial as it could help reader share your content easily.

For increased exposure, it is best to place the buttons above the fold. Also, larger buttons are more visible and are more likely to get you more clicks compared to smaller buttons.  

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5 Best Business Apps

As business owners we are on the go a lot, it is great to find those apps to make your life just a little bit easier! Here are 5 apps we love and use on a daily basis!

1) Flipgram- Bring Moments to Life! Create beautiful short video stories using your photos, set to music you love! http://flipagram.com/  This app is great for businesses they can take pictures of events they are at, or presentations or even new products and then take those pictures and create a nice short video to share on Instagram and social media.

2)  Web Recording Tool- Get ready to impress and be impressed, with this first of a kind app that is not only extra original but super useful too! Looking for the best way to explain or show someone how to navigate a specific area of the Internet but don’t have the words for it? Show it with a video! This is a great app for businesses when they are wanting to show someone their website, or how to explain something on their website, blog, YouTube, Social Media etc. https://itunes.apple.com/us/app/web-recording-tool/id683468115?mt=8

3) Dropbox- Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file again! This app is a great tool for businesses that are virtual or on the go a lot, you can upload important documents that you use daily on your computer, upload to Dropbox then when you are out and about if you have this app you can view and edit from your phone or tablet!

4)  Hootsuite– HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard. https://hootsuite.com/features/mobile-apps This is a great app for businesses that are trying to keep up with their social media in a busy life style. You can log into 1 platform and be able to post to all your social media profiles. It is so easy!

5)  Evernote- Remember Everything- Evernote apps and products make modern life manageable, by letting you easily collect and find everything that matters. http://evernote.com/ As business owners we are very busy everyday trying to manage a company, social media, the books, personal life, bills the list goes on and on, this is a great tool to help you remember those things!

 

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Internet Marketing Trends for 2014

As another year comes to an end we have seen the online world continue to evolve!  Businesses are finding more success with original content than with advertisements within content. They are also building brand awareness and building online communities.

Internet Marketing Trends for 2014

1. Content Strategy- Businesses gain consumer trust by creating valuable content, this content can be different amongst social media platforms. This takes into consideration industry information that gives greater insight and entertainment to audiences. Having a good content strategy and marketing in social media on websites, blogs, as comments, in emails plus videos and more often provides opportunities for businesses and high brand recognition.

2. Social Media- Social Media is not going anywhere, but the key factor is to see what platforms work best for you and your business. There are always new Social Media sites popping up, that does not mean you need to be on every single one, you do need to do your homework and see if Facebook, Twitter, LinkedIn, Pinterest, Google+, Tumblr etc. are a good fit.

3. Keep it simple– People want simple! Keep your marketing messages and recognizable logos simple, they are the key to your online marketing. Don’t burn out your audience by constantly barraging them with advertisements and content that is irrelevant, boring or non-productive. Consumers today want to look at what you have in about ten seconds and move on to something else!

4. Mobile Marketing- The usage of smartphones continues to grow, this means you need to make sure your website is mobile friendly, and may require that you have apps and online marketing adaptable to smartphone and tablet use. They say by 2017, it is predicted that 87% of cellular phone use will be via smartphones. Provide a marketing experience that can be easily used through smartphones.

5. Info graphics- We are a visual society, people want to see pictures and info graphics that explain something to them in a simple format. Info graphics are a great way to create a blog, social media post and post on Pinterest.

6. SEO (search engine optimization) will continue to be used in online marketing and play a very important role in search ranking in 2014. Providing users with the best and most relevant content is what makes Google run. Share good, targeted content, and the higher ranked a website will be. Also keep in mind that top ranking search results often connect to social shares.

With all of this being said online marketing will continue to grow and it is important that your business is online and being seen! Social Media and blogging and add some videos into that mix can really help your SEO for your business. Does all of this sound a little overwhelming? We are here to help you navigate your way through your online marketing and manage it for you! Email us today for a FREE 30 minute consultation!!! Marketing@TheBIMSTeam.com

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6 Tools for a Social Media Marketer

With the popularity of social media, there is an increasing demand for business owners to market their products and service via social media. In accordance to this, the number of tools and technology to support this marketing strategy is also abundant.

Mention

This is a reasonably priced social media tool that allows you to track mentions of your brand or keywords across social media channels and over the web. Mention would also provide you with a list of mentions and enables you to respond or delete these mentions.

Scoop.it

People use this tool in order to share and find contents in boards regarding a particular topic. If you do not have time to write contents, you could find someone in scoop.it to write it for you. Plus, it is a great source of traffic. So, you might want to try it out.

Google Analytics

Through this app, you could easily check your traffic and see how well it’s doing. Plus, you could also determine how many people have read your blog post.

Evernote

This is a great note taking app that you could use on your phone or computer. This app could capture images, texts and videos. It could also come in handy if you come up with an idea that you might need for your blog and need to jot down notes.

Nimble

This app is especially designed to help build and manage relationships via social media. This is becoming a popular app among business owners since it does not only help you interact with your followers; it also allows you to build relationship with them.

Hubspot

WordPress is a popular platform that most bloggers use in creating blog posts and content that could be optimized for search engines. If you are in need of a tool that covers both marketing functionality and blogging, this is the best option for you.

 

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Why Use Google AdWords?

Using a combination of marketing platforms is healthy for your business. If PPC (Pay-Per-Click) advertising is one of the platforms you are considering, you’ve probably contemplated Google Adwords.  There are a few elements that make Google AdWords worthwhile.

One of the clear benefits to online marketing is that your results are measurable. As a marketer, one of your biggest priorities is determining if your campaigns are working and returning ROI. PPC Advertising through Google Adwords is one of the most measurable online mediums. Adwords provides a variety of metrics that allow you to evaluate what is working and what is not.

With Google Adwords, your campaigns are completely customizable. You can target your campaigns to reach the audiences you want too. You have the ability to narrow your audience by the time of day, location, and device type (after all, there is no point in your ads reaching those in England if you are promoting a weight loss seminar in Colorado).

By using the right resources in AdWords you can see results immediately. You can monitor the clicks and impressions. In doing so, you can determine if your keywords are working. If you are not seeing the results you want after a certain amount of time, changing or adding key words is simple.

Once you have established your PPC campaign is working, there is not a huge amount of maintenance thereafter (although you should always be monitoring the campaigns and results).

It is no secret that visually appealing ads get results. Google AdWords provides new ad formats, so you have options to differentiate your ads (consider using ad extensions as well)!

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What Makes Your Facebook Contest Different?

Holding contests and campaigns on social media is more popular than ever, and we don’t see that changing anytime soon. Any company can give out free gift cards or electronics, so that really is not enough to hold the attention of social media users anymore. What is taking your contest to the next level? If you are running a contest, you must make sure your contest stands out among the rest. Here’s how:

As we know, consumers are constantly interacting with social media on their mobile phones. This means it is vital to take advantage of location. Urge users to check-in on social media when they are interacting with your company’s physical location. Offer some sort of incentive such as a discount, a charitable donation, a few points in a contest, etc. Getting social media users to check in not only allows you to generate more traffic, but also creates a deeper user interaction (physical and digital).

Do your users have a reason to keep coming back to your page? Include your fans and contest participants in every possible step of the contest. Brands often do this by allowing the fans to vote on a winner, respond to a question, or  answer a poll. Get creative here and choose what seems most relevant to your brand and product.

Although your contest is Facebook based, ask yourself if other social media platforms would enhance your contest. For example, say you are the marketer for a line of gluten-free butter and your Facebook contest asked users to post pictures and recipes of things they made with your butter. In this case, it would make sense to start a Pinterest board, displaying the recipes.  Using more than one social media platform can allow you to reach a larger audience. The key here is to make sure your second social media platform is relevant to your contest.

The general goal of Facebook contests is to allow users to interact with your brand. Anybody can make a Facebook contest, but your goal is to expand that user interaction as far as possible. Think of ways to take your contests to other social media platforms, physical locations, and beyond.