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SEO Myths and Assumptions

For the past 7 years, SEO has been changing rapidly. Now that 2015 is among us, it is important for marketers to stay on top of the shifts in SEO including what’s outdated and what will be a waste of effort. Understanding these common myths and assumptions about SEO will ensure that you’re up to date for this year and that none of your efforts will be put to waste. Below are a few of the most common myths about SEO:untitled

Myth 1: Google Authorship is a necessity.

For years, marketers have been stressing the importance of getting Google Authorship set up on their blogs, but as of 2015, this no longer needs to be a concern because it no longer exists! Recently, in June 2014, Google removed Authorship photos from search engine results page. This was the first step that eventually led to completely getting rid of the Authorship program in August 2014. All byline information disappeared from Google’s search results, and with the dismantling of the program , that gives us one less thing to worry about in 2015.

Myth 2: The more links, the better.

“Quality over quantity” is a great mindset to have this year in SEO. Many businesses often hire someone for link building, but this often leads to a focus on the number and links and not the content. Focusing on relevant and diverse sources that link to relevant pages is so much more important than the quantity of links. Investing in someone to write content for 2015 is a steer in the right direction and will ensure that all content types will bring more links with them over time. Focusing on the number of links will only end up being a waste of effort and investment in the long run.

Myth 3: Keyword optimization is THE key to SEO

In the world of SEO, using keywords to communicate is crucial. With that being said, realizing that Google is no longer trying to match the keywords you type in to search engines to the keywords of a web page is very important. Google has been getting smarter and smarter every year and is now able to understand the internet behind the keywords you type in and match it to relevant, high quality content. So, for this year, it is important to keep in mind that overusing keywords is more of a waste of time than underusing them.

Myth 4: My homepage should have a lot of content.

Your homepage should be thought of as the “face” to your business. Put yourself in the shoes of whoever is visiting your homepage and visualize how you can make it clear and simple for them to get around. Not only is your homepage a change to make a first impression and convey what you’re all about, but it’s also a place where you can help make things easier for your visitors so they are not feeling overwhelmed. You can keep your homepage simple and easy to get around while also getting all the information you need on there. Clarifying who you are, what you do, where you’re located, your value proposition, and what you’re visitors should do next is all the content you need.

 Myth 5: SEO is not a usability issue

SEO is so much more than optimizing for search engines. Ensuring that your website is easy for visitors to use will lead to more contacts and customers overtime, helping your business grow. To keep visitors on your site, ensure you’re publishing content that’s personalized and relevant. You should also make sure your website is intuitive and easy to browse. Don’t make customers look for what the need to do next by providing clear and simple navigation on your website.

 

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Tips for Long-Term SEO Success

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The world of SEO is constantly changing. SEO experts around the world are watching the search engines like a cast of preying hawks, taking note of what Google is going to do next. That being said, the tricks you are using today may not have the same impact a year from now.

What do you need to do in order to make sure that you are focusing on long-term optimization and results?

In an attempt to help entrepreneurs and marketers succeed, we have put together some tips that would guarantee long term SEO success. Here are some of them.

Create and manage a blog

Even if you think that your business is not the most appropriate platform for blogging, it is imperative that you create and manage one. This is because your blog will act as your command and control center.

Think of categories and topics that are related to your business and start writing. The best articles are the ones that answer your audience’s questions such as how-to guides, top 10 list, industry news, company updates etc.

A high quality blog is more likely to bring more leads and attract your target audience. Plus, it gives Google more contexts to index.

Create a social strategy

Search and social used to be 2 entirely different things. Now, having a strong social media presence plays an important role in high search engine rankings.

Don’t rely on just one social media platform. In order to expand your SEO reach and build network connections, it is important to use various social media platforms. As long as you stay active, you can reap the SEO benefits.

Encourage good reviews

Positive reviews are great strategy for any business. This is especially true if your business relies on local customers.

The more positive reviews you have, the more traffic you’ll get. Plus, you’ll have more authority in Google’s local ranking algorithm. The most effective way to get good reviews is by giving your customers a great experience.

 

 

 

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Secrets to Highly Effective SEO Keywords

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People are looking for information, products and services on a daily basis. When a person wants to find something online, they go to search engines like Google or Bing and start by typing keywords or phrase. Thanks to these keywords, it becomes a lot easier for us to find the content we’re looking for.

An SEO keyword is the heart and soul of your SEO efforts. Choosing an effective keyword for your site is both a science and an art. It’s about striking the perfect balance between the number of people searching for a particular keyword and how much competition you have.

Here are a few tips for choosing highly effective SEO keywords.

Focus on what you’re writing about

If you want to get a high ranking on a keyword, it would be best to focus on something that you frequently write about. If you only intend to write about it once, then you are less likely to succeed.

Before you decide on a keyword, take a look at the contents and articles that you have written in the past. Now, make a list of the keywords and phrases that are commonly used by people to find businesses like yours.

Avoid items that are too broad

Strike a balance between broad and specific. Make sure that the keyword you choose is broad enough that a lot of people would search for it; while specific enough that you have a decent chance of attracting potential customers.

Single-word terms are usually a poor choice for optimizing. For instance, the word “Internet” is too broad. It’s not going to be very useful for getting the results you want. Keywords with 2 to 3 words are your best option.

Do your research

To make sure that you come up with the best keyword, you have to do your research. Start by typing some of the keywords on your list on search engines and see if Google will fill in the rest of the search for you. Based on these suggestions, you can see which phrases are most commonly searched.

You can also use other Google tools like Google Insight for Search or AdWords Keyword Estimator.

 

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Tips to Improve Your Search Engine Ranking

Search Engine Optimization - Magnifying GlassWhen it comes to achieving online marketing success, getting found is probably one of the biggest determining factors. Unless your site shows up on Google and other popular search engines, you’ll definitely have a hard time improving your web traffic, getting your content out and reaching out to people who might be interested in the products and services you offer.

In this article, we’ll give you some tips on how to improve your search engine ranking. Read on and get your website well ranked in search engines.

Tweak your title tags

Your title tags are a supremely important way of providing search engines with relevant information about your website’s purpose and content. So don’t make the mistake of leaving the default “Home Page” title in the title tags. Otherwise, your site will only show up in search results when someone keys in the word “Home Page”.

Have high quality content

The best way to encourage people to visit your site is by consistently providing them with unique interesting and relevant contents.

Write articles about your industry, products or services and current market information that will be of interest to your target audience. Also, make sure that your texts are original. Or else, you might get punished for stealing others contents.

Optimize the right keywords

Find the most relevant and widely used keywords that relate to your business and incorporate them into your texts. Make sure to insert these keywords as seamlessly as possible.

Before deciding on a set of keywords, it would be a good idea to use Google Adwords to check how competitive your keywords are. Using broader keywords is also a good option.

Get help

If you’re managing a big site, we suggest hiring someone who really knows what they’re doing. A little knowledge may be helpful, but you may end up getting your site penalized or banned from search engines. Leave your site’s ranking in the hands of the experts.

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Hashtag Strategies That Will Benefit Your Business

Hastags are everywhere these days. We see them on Instagram, Twitter, Google+, Pinterest and
Facebook. But do you know how to use them strategically?

Hashtags can improve you SEO, get your content found, target your market, amplify your brand and
expand your content reach. That being said, it is important that you know how to implement them
properly in order to fully enjoy all these benefits.

In this article, we’ll give you some of the most important hashtag strategies that you should take note
of. Read on to know more about it.

Create your own hashtags

Brand and campaign hashtags are the ones you make for your own business. Create a brand hashtag
that is unique to your business and make sure that it defines your business. Use it as your signature tag
and use it on all of your social media accounts. Encourage others to use it as well.

You’ll want people to remember your tag. So, keep it short and make sure it’s easy to spell.

Include a relevant yet specific hashtag

By using the right hashtag, people will come across your content even if they are not following you.

When we say relevant, it means that you should either use a hashtag that has already been searched for
frequently or something that was already been designated for a certain event. However, be sure to
make them as specific as possible so your message won’t get buried.

Trending hashtags

You have probably heard some of your friends talking about what’s trending now. They’re referring to a
hashtag topic that has become very popular and or the most talked about topic as of the moment.

If you come across a trend that relates to your business, take advantage of it by using the tag in your
content update. In a way, you can think of this hashtag strategy as a way of getting your “15 seconds of
fame.” This is beneficial as it will help you get your message to a massive audience.

Be careful not to spam trending hashtags, though, especially if they are not related to your business.

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Benefits of Social Media Marketing

There are a lot of blog posts and articles which stresses the importance of
integrating social media into your marketing strategies. Most people believe that
social media platforms provide a great impact on a business’ lead generation and
sales.
Listed below are some of the benefits of social media marketing. Keep in mind,
though, that these benefits may not be seen overnight. You have to put in a great
deal of effort and wait for a few months in order to see significant results.

Communication
Social media platforms are created in order to share information and interact with
other people. To maximize your marketing efforts, it is best to develop a social
media marketing strategy that would encourage your followers to interact with you.
This has to be a two-way communication.

Networking
Social media does not only help you extend your reach and build new relationships.
It’s also a great place where you can deepen and maintain the existing ones.

Build a reputation
As a business owner, you know that having a good reputation is one of the most
important ingredients to success. While your marketing efforts are focused on
maintaining what has been created, social media marketing makes these benefits
more pronounced.

Drive traffic
While driving traffic to your site is the main reason why you decided to create a
social media account, this comes as a great bonus. You can post a link to your
newest post and see people click the link and visit your site.

Promotion
Social media platforms are also a great avenue for promotion. Promote your brand
or your newest products, provide information about them and increase awareness
about your brand. You can also use social media to promote your events. Capture
people’s attention, create buzz and invite them to attend your event.

Extend reach

There are millions of users who access their social media accounts on a daily basis.
With this, it would be easier to reach as much people within a single post.
With over 150 million registered users, Twitter has been named as the 9th most
popular website on the Internet as of May 2011

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Why Google AdWords Works

Using a variety of marketing platforms can compliment your marketing strategy.. If PPC (Pay-Per-Click) advertising is one of the platforms you are considering, you’ve probably contemplated Google Adwords.  There are a few elements that make Google AdWords worthwhile.

With Google Adwords, your campaigns are completely customizable. You can target your campaigns to reach the audiences you want too. You have the ability to narrow your audience by the time of day, location, and device type (after all, there is no point in your ads reaching those in England if you are promoting a weight loss seminar in Colorado).

One of the clear benefits to online marketing is that your results are measurable. As a marketer, one of your biggest priorities is determining if your campaigns are working and returning ROI. PPC Advertising through Google Adwords is one of the most measurable online mediums. Adwords provides a variety of metrics that allow you to evaluate what is working and what is not.

By using the right resources in AdWords you can see results immediately. You can monitor the clicks and impressions. In doing so, you can determine if your keywords are working. If you are not seeing the results you want after a certain amount of time, changing or adding key words is simple.

Once you have established your PPC campaign is working, there is not a huge amount of maintenance thereafter (although you should always be monitoring the campaigns and results).

It is no secret that visually appealing ads get results. Google AdWords provides new ad formats, so you have options to differentiate your ads – ad extensions are a great resource as well!!

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Combining SEO and Social Media

Experts suggest marketers integrate their SEO campaigns and their social media accounts into one strategy.

When SEO and social media are divided into separate entities, firms often end up choosing one over the other. This could end up being costly in the long run.

A more efficient strategy is to utilize a joint social media and SEO campaign in order for your business to get the most out of both tools.

Online marketing blogger for columbiatribune.com, Rob Stretch, explains, “One channel can be leveraged to improve another benefit to a whole campaign; such is the case with social media and search engine optimization.”

Stretch also explains how social media can be used to establish and expand brand relationships. These relationships can then be used by SEO to create links between the interested parties.

Additionally, Twitter can be added to generate content and spread banner messages to put businesses in contact with influential people in their distinct industries. This will then boost brand awareness and build further connections.

These social media connections should then be promoted. Place tabs on each web page to allow users to “Like,” “Tweet” or “+1” it, to help further promote the website and its content to the target audience while giving it greater authority in search engines as well.

On yourdailyupdateblog.com, Stretch concluded that, “Despite multiple differences, both channels are the same in that they can be leverages as traffic sources to your website.”

In your company’s social media efforts, it’s clearly a wise choice to consider integrating social media and your SEO campaigns to a single strategy to see the greatest benefit!