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4 Reasons Why Contests Should be a Part of Your Marketing Strategy

For years, businesses, small and big, have been using social media contests to capture the attention of their audience and engage their customers. When done properly and effectively, social media contests can bring a number of benefits to your brand.

Here are 4 reasons why contests should be a part of your
marketing strategy.

Give people a reason to follow your brand

Most brands would share interesting and informative content in the hopes of capturing the attention of their audience. But despite their efforts, many of them are having a hard time standing out from the competition. If you want to have more followers and expand your reach, consider hosting a contest on social media.

When running a contest, most brands would ask people to like their social media accounts and share their content. Knowing that they’ll get an opportunity to win something, most people would gladly do as they are asked. This is a win-win for both the brand and consumers. You get the opportunity to reach more people while they get the chance to win something – a gift, a discount voucher, a gift certificate or a free period of service.

Improve brand awareness

Most people aren’t aware that your business exists until they hear it from their family and friends. With social media contests, people are often urged to do just that.

Regardless of how well established your brand is, contests can be a simple yet effective way to improve brand awareness.

Collect data

Often, people are hesitant to share their information for the fear of identity theft. Social media contests provide an easy way to grow your email list and collect data. People will be more willing to provide you with their personal information, knowing that they get something in return.

You can ask people to leave their name, contact number, and email address to enter the contest. Also, think of the type of information you need for your future marketing campaigns. Want to know how many of them went to the local university? How many of them have kids? Now is your chance to find out.

Increase engagement

Contests are one of the best ways to boost your engagement. When you host a social media contest, your post is likely to get a lot of likes, shares, and comments.

More than the number of fans and followers, engagement is the most important element in social media. The engagement rate represents the number of people who are talking about your brand. The higher the engagement rate is, the higher the reach rate. That means, your content will be viewed by a wider audience.

Why is it a good idea:

Holding contests and campaigns

on social media is more popular than ever, and we don’t see that changing anytime soon. Any company can give out free gift cards or electronics, so that really is not enough to hold the attention of social media users anymore. What is taking your contest to the next level? If you are running a contest, you must make sure your contest stands out from the rest.

As we know, consumers are constantly interacting with social media on their mobile phones. This means it is vital to take advantage of location. Urge users to check-in on social media when they are interacting with your company’s physical location. Offer some sort of incentive such as a discount, a charitable donation, a few points in a contest, etc. Getting social media users to check in not only allows you to generate more traffic but also creates a deeper user interaction (physical and digital).

Do your users have a reason to keep coming back to your page? Include your fans and contest participants in every possible step of the contest. Brands often do this by allowing the fans to vote on a winner, respond to a question, or answer a poll. Get creative here and choose what seems most relevant to your brand and product.

Although your contest is Facebook based, ask yourself if other social media platforms would enhance your contest. For example, say you are the marketer for a line of gluten-free butter and your Facebook contest asked users to post pictures and recipes of things they made with your butter. In this case, it would make sense to start a Pinterest board, displaying the recipes.  Using more than one social media platform can allow you to reach a larger audience. The key here is to make sure your second social media platform is relevant to your contest.

The general goal of Facebook contests is to allow users to interact with your brand. Anybody can make a Facebook contest, but your goal is to expand that user interaction as far as possible. Think of ways to take your contests to other social media platforms, physical locations, and beyond.

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Social Media Myths That Need to be Busted

In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into their marketing campaign.

Social media can benefit your business in a number of ways. Unfortunately, we’ve seen a lot of business owners fail despite their hard work. Myths about why and how to use social media persist. Believing these myths will only cripple your marketing campaign.

Here are some of the most common social media myths that hold business owners back. It’s time to bust these myths.

Social media is only for young people

Some people think that social media is just for millennials and the younger generation. That’s not really an accurate picture of social media users today. In fact, studies suggest that a huge majority of the U.S. adult population is on Facebook. 52% of adults aged 55-64 has a social media account.

Almost everybody is on social media. Having a business account will help you reach your target audience. If you don’t already have one for your business, then you’re losing a lot of great opportunities.

Set up an account in every social media channel to maximize reach

We all know that social media makes it easier for businesses to connect with their audience. But that doesn’t mean that you should set up and maintain an account in every platform. If you do, you’ll only be wasting your time.

In order to yield great results, you need to know which platform your audience frequently use and then focus your marketing efforts there. Maintaining a presence across different platforms can help your business, but if it isn’t helping you out, just cut it loose.

You need a lot of followers to succeed

Most people think that more is always better. Sure, having millions of followers is great. It means that people are familiar with your brand. But more than the number of followers, what’s more important is the type of followers you have.

Let’s say you have 100,000 followers. Sure, that’s a great thing. But it won’t benefit your business if majority of these people are not reading or responding to your posts. What you need to focus on is interaction. It doesn’t matter if you only have 1,500 followers, just as long as these people are actually interested in what you’re selling. Having lots of likes is only valuable if you have the right people following you.

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Social Media Campaign Tips to Amp Up Your Holiday Sales

Christmas is the season of giving. Most people are looking for the perfect gift for their family, friends and loved ones. Many of them turn to social media for gift ideas. This provides a great opportunity for you to promote your products and grow your business.

You need to have strong social media marketing campaign in place if you want to generate more sales. Remember, social media can have a significant influence on a consumer’s purchasing decision.

Use these tips to boost your holiday sales.

Schedule posts in advance

To capitalize on this growing opportunity, you need to start your preparations early. At this point, you should have written your blogs, social media posts and planned your social media calendar. If you haven’t already done so, then you’re too late.

Take time to schedule your posts in advance. Not only will it help you save time, it also gives you enough room to handle real-time engagement when the rush of the holiday is upon you. Stay ahead of the game by planning your social media campaign early.

Create stand out content

Time spent on social media starts to increase by October. It reaches its peak by New Year’s Eve.  Because of this, social media is aflutter with holiday buying cheer during this time of the year.

With so many businesses vying for the attention of consumers, you need to find a way to stand out. One of the best ways of doing this is by creating interesting, unique, and informative content. It is also a good idea to create content that activates a high-arousal emotion as it has the potential to go viral.

Feature user-generated content

Instead of bombarding your audience with ads, why not encourage them to share how they like to use your products. Or better yet, ask them to create a story on Snapchat or Instagram showing how they like to celebrate the holidays. Starbucks seem to have mastered the art of user-generated content. They even hold the red cup contest every year.

Encouraging your audience to get creative with your products can be beneficial for your business. Not only will it help boost your social media engagement, your brand will come across as real and personable. Remember, feeling connected is a huge part of what drives social media success.

Get reviews

Most people would read reviews or get recommendations from friends before buying something. If you want to boost your sales this holiday season, encourage your customers to write reviews.

Customer reviews are very influential. In fact, they are more effective than a paid marketing ad in increasing your sales. Having legitimate product reviews can mean the difference between a sale and an abandoned cart.  They can persuade new or casual browsers to take action and make their own purchase.

Fun and Festival Holiday Marketing Ideas

Christmas is just around the corner. With the competition getting tougher than ever, most businesses are already plotting their first move. If you haven’t started your holiday marketing yet, then you’re already too late. But don’t worry. We’re here to help.

It’s time for you to start pulling together some marketing ideas and get stocked and ready for the holiday rush. Here are some fun and festive marketing ideas you should implement this holiday season.

Send holiday emails

You have probably heard that email marketing is on the verge of death, and sending emails to your target audience is just a waste of time and effort. That’s not true. In fact, email marketing is alive and well. It’s very beneficial for businesses, big or small.

Email marketing provides a very personalized and intimate way to communicate with your audience. It allows you to build better relationship with them. This holiday season, make sure that you keep in touch with your audience and let them know about your upcoming deals. This will give them a sense of exclusivity.

Send a unique gift catalog to loyal customers

People have crazy schedules these days. Many of them are looking to buy their presents online because it is the most convenient option.

Everyone is in shopping mode during this time of the year. Make it easier for your loyal customers to shop for their Christmas presents by sending them a gift catalog. Now that you have provided them with a convenient way to shop and gift suggestions, they will no longer have to look elsewhere.

Feature upcoming deals in social media

Most people visit social media sites a few times a day. Use this as an opportunity to reach as much peole as possible and let them know about your upcoming deals.

By now, you probably know which social media platform your target audience frequent. If most of your audience are using Instagram, then focus your marketing efforts there. But don’t forget to promote across different platforms as well.

Create limited offers

Any company or retailer with a product or service to sell can benefit from creating limited offers. Adding urgency to your offer will help generate interest and compel people to buy right away.

For this to work, you need to define your offer dates and let people know about it. The whole point of limited-time offers is to get people to act fast. If they know that they can still avail the product or service for the same price next week or next month, they may not even show interest. Call to actions such as today only, last day, and ends at midnight creates a higher level of urgency and pushes your audience to buy now.

Social Media Etiquette: Golden Rules for Posting on Business Accounts

Social media has tremendous power, especially for businesses. It allows you to build a relationship with your audience and generate leads. While it provides an easy and convenient way to connect with your audience, this connectivity carries risks.

In order to ensure that your business creates respectful, valuable, and welcomed presence on social media, it is important to adhere to the etiquette. Keep in mind that social media is a public forum. One small mistake can have a negative effect on your brand’s reputation. A careless Facebook post or tweet can spiral into a full-blown crisis.

Here is the list of the top 4 social media etiquette tips for business.

Avoid over-sharing

Consistency is the key to social media success. You need to have a posting schedule and stick to it. Your audience will forget that you exist if you don’t post regularly. However, posting too often can annoy your fans and followers.

According to studies, one or two posts a day is enough to maintain an active presence on social media. This will help keep you relevant without becoming a nuisance. You are likely to see a 50% drop in engagement per post if you post 3 times or more per day.

Be self-centered in small doses

Most businesses use social media to provide their audience with updates about their business. Often, they use it to advertise their products and services. Although it’s fine to use social to promote your business, make sure that you encourage two-way communication. Don’t just bombard people with promotions, updates and advertisements, communicate with them.

Use social media to engage your audience. If you want people to buy your products, you need to gain their trust. To do that, you first need to build a relationship with them. Encourage people to comment on your posts and join in on the discussion.

Tame your hashtags

Hashtags can be quite beneficial to your social media marketing plan. They can help put your content in front of people and expand your reach. But if you use too much of them, they can be distracting. It can also make you look desperate.

Limit your hashtags to 1-2 per post. To make sure that you get more engagement, choose hashtags that are relevant to your business. For best results, create a unique hashtag for your business.

Don’t badmouth your competition

Some businesses badmouth their competitors in the hopes of discrediting them. However, this can do more harm than good to your business. You probably already hate your competitors, but bashing them makes you look silly and childish.

Focus on the great things about your business and keep the conversations positive. As the old adage goes, “if you don’t have anything nice to say, then don’t say anything at all.”

Golden Rules for Posting on Business Accounts | Social Media Etiquette | #SocialMedia #SMM | #BusinessAdvice

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Cost-Effective Ways to Market Your Local Business Online

Decades ago, small businesses only had a few ways to market their business. They would sponsor local events, put up bill boards or print out fliers. In today’s digital era, there are several marketing opportunities out there on the web.

The internet is teeming with marketing platforms. The good news is that you don’t need to spend thousands of dollars on marketing. You just need to know where to look.

Listed below are 4 cost-effective ways to market your local business online. Use these tips to raise awareness of your products and business.

Get social

With the ever-prevading power of social media, you can easily reach a wide audience from across the globe. This can be done with just a few clicks of a button. But in order to make the most of your social media campaign, you need to build your fan base and target audience in your specific niche.

Determine which social media platform your target audience use the most, and build a strong presence there. Be active and engage with your audience. Make meaningful conversations with your fans and followers. Provide useful and relevant information. Offer advice and support. This will help you build your reputation and establish yourself as an expert in your field.

Get listed in local business sites

Before, people would look up businesses in Yellow Pages. Today, however, people will just bring out their smartphones and will find what they’re looking for in a matter of seconds. As such, it is important to have your business listed in multiple online directories. This will make it easier for potential customers to find you and increase traffic to your website.

USdirectory.com, Yellowbook, EZ Local,Yelp, and Google My Business are just some of the free listing sites your business should be on. Don’t forget to include your business name, address, phone number, email address, and website on the listing.

Have your business listed on online review sites

Local business reviews get higher rankings in search engine results. Encourage people to post authentic reviews based on their experiences with your company.

Take time to create a good listing. TripAdvisor is a great site if you’re in a travel-related field. If you’re selling services, why not list on Angie’s List? These sites give you the opportunity to reach an enormous audience of potential customers who are looking for products or services in your industry. Reading through reviews from past customers will be beneficial for consumers who are looking to make informed purchase decisions.

Create a blog

One of the best ways to promote your business online is by creating a blog. Posting high quality content on a regular basis will do wonders for your SEO efforts. It will help drive traffic to your site, develop better relationship with your target audience, and position yourself as an industry leader. It may take a while before you see results, but all your efforts will be worth it in the end.

Cost-Effective Ways to #Market Your Local Business Online | #OnlineBusinessMarketing | #DirectoryListings #BusinessListings | Where to Market Business Online

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Which Social Media Channels Fit Your Target Audience [PLUS Tips for Writing the Perfect Instagram Caption]

You may have amazing products and provide great services. You also spend time creating good quality content. No matter how engaging or persuasive your content is, you won’t be able to achieve great results unless it reaches your target audience.

Most business use social media to engage with their fans and followers and even build a relationship with them. Considering there are several social media channels out there, do you ever wonder if you’re reaching the right audience?

Which social media channels fit your target audience? Keep reading to find out.

Twitter

Twitter makes use of hashtags that allows businesses to target people who are talking about and engaging with topics related to their business. This social media platform is ideal for sharing real time information, timely trends or live events, and will result in high levels share and engagement.

Use this social networking platform if your target audience is young adults. 24% of internet users log in on their Twitter account on a daily basis. Younger, more educated crowds aged 18 to 29 uses Twitter. 29% of college grads use Twitter and lots of it.

Facebook

Facebook is the biggest socal networking channel, with over 1.86 billion monthly users. Yes, Facebook is crowded, but it gives you the ability to narrow down that 1.86 billion users by gender, age, location, interests, marital status, employment, and income; thus, making it easier for you to reach the right audience.

Majority of the entire adult population is on Facebook. In fact, 88% of milennials and 62% of adults aged 65 and up use Facebook. As such, this would be a great place to start with your social media campaign.

Instagram

Instagram is geared towards younger millennial users. A hefty 38% of female internet users use Instagram. To make the most out of your social media campaign, make sure that you provide attention grabbing photos and high quality videos to your audience. Remember, content is king on Instagram.

LinkedIn

People tend to use LinkedIn for interacting with clients, influencers and other professionals. This is a great option for business whose products or services are highly specific to professionals. It is also ideal for B2B marketers.

Just like Facebook, LinkedIn allows you to target users based on gender, location and age. In addition, it also allows you to filter based on field of study, company industry, company size, degrees, job title etc.

So let’s say you find Instagram to be the way to market your business…

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Tips for Writing the Perfect Instagram Caption

Instagram may be all about compelling visuals. When it comes to gaining followers, the quality of your photos will be the differentiating factor. But if you want to capture the attention of your target audience, you need the perfect Instagram captions. It can be the key to having your posts seen by more people. This will improve engagement and lead to more likes and comments. Plus, it will help you build a strong online presence.

Here are some tips for writing the perfect Instagram caption.

Use a consistent brand voice

Brand voice is one of the most important parts of any good Instagram caption. If you are a small business owner, who is looking to engage with your audience on Instagram, we recommend that you develop a brand voice and use it on all your posts. Practice consistency. Your Instagram caption should sound and feel like the rest of your marketing channels.

Use hashtags

Hashtags aren’t mandatory in your Instagram captions, but they do help. They provide an effective way of connecting with your followers, gain more Instagram followers and even build a relationship with them. Proper use of hashtags will make your posts more effective.

Think outside the box when adding hashtags. Instead of just saving the hashtags for the end, try incorporating them into the body of your caption. Also, use relevant hashtags to boost your engagement and get new eyes on your Instagram content.

Consider length

Although Instagram have a caption character limit of 2,200 characters, followers will have the option to “view more” for longer captions. You should stay within 125 characters to ensure that your entire caption will display in your follower’s feeds with the image. Make sure that every word is integral to the message you’re trying to convey.

For longer tweets, make sure that the most important part of your message is at the beginning of the caption.

For longer posts, make sure the most important part of your message is at the beginning of the caption. #InstagramClick To Tweet

Always include a call-to-action

Your captions are a great way to inspire people to engage with your business. As such, we highly recommend that you include a call-to-action to your Instagram caption. You can encourage them to comment, answer questions, use your hashtags, click the link in your bio etc. Your followers will be happy to engage with your business, you just need to prompt them to do something. Inviting them to like or comment can go a long way towards driving more engagement to your posts.

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Optimize your Social Media Strategy in a Week

Social media is big and continues to grow and evolve. According to Fast Company, 93% of marketers use social media to promote their business and reach their business goals. Converting followers into paying customers is the ultimate goal of every business. To achieve that goal, you need to have a good social media strategy in place. If you manage your business’ social media marketing, read on.

Here are some tactics you can implement to help you get started on improving your social media strategy.

Choose your Image Wisely

Visual is king in digital marketing. Thanks to the availability of camera phones and social networks emphasizing visual elements, the ease of taking and uploading photos has increased dramatically.

Marketers who use visual content get more followers, more leads and more customer engagement. But to get that attention, you need to connect with the person on the other side of the screen. Choose images that appeal to your target audience, but make sure that it also fits your brand’s voice, style and mood.

In today’s mobile-driven world, producing content on a regular basis is a must in order to maintain a strong online presence. But with so many creative minds joining the social media sphere and great blogs emerging on almost a daily basis, capturing the attention of your target audience has become extremely difficult.

How do you cut through the noise and stand out in the online world? Visual content can help. Don’t believe us? Studies show that content with relevant images get 94% more views, likes and comments as compared to those without.

digital marketing and your business

How to Create Awesome Visual Content for Social Media

Customize stock photos

Stock photos have been tremendously helpful for those who don’t have a sizeable design budget and those who need them fast. But in order to stay with your brand and visual identity guidelines, it is important that you customize these photos. Plus, you wouldn’t want your audience to see the exact same photo in other sites, right? Tweak and customize stock photos to make them your own.

Use online editing tools

Creating visual content can be challenging. The good news is that you don’t have to be an expert in photo editing to create great images. There are several online editing tools like Canva, Picmonkey and RelayThat that can help you create stunning visual content that looks like it came from a professional graphic designer.

Add a call-to-action

Ideally, great visual content should eye-catching and entice people to take action. Now that you have successfully captured people’s attention, let them know what you want them to do. Do you want them to share, like or comment on your post? Or do you want them to click through your content? You can either add a call-to-action on the image, in the description or both.

Be consistent

Colors can help make your visual content pop. It can help you capture the attention of your target audience and provide amazing results. But it is also important to stay consistent with the type of visual element you use like colors.

Choose 2 to 4 colors and stick to them when creating visual content. Use it in your logo, texts, images etc. Remember, having a consistent color palette is a must.

Focus on Platforms Where Your Customers Are

 

In order to build an online presence, you first need to define your business’ personality. Ask yourself how you want people to envision you. Also, define a consistent brand voice to drive consistency in your content creation efforts. Even if people view your content on different channels, you want to make sure that they could identify the content as coming from your brand.

When you are defining your brand, pay close attention to the types of people you hope to attract. Where are you going to find them?

Just like everyone else, most small business owners are pressured to have a presence on every social media platform. The problem is that a hot, new social media tool hits the scene almost every few months, making it extremely difficult to manage all those social accounts.

To make the most out of your social media marketing efforts, you need to focus on platforms where your customers are. Fish where the fishes are. Don’t waste your time, energy and resources fishing in an empty pond.

social media management focus on one network

It is okay to not have an account on every social media channel.

In fact, we recommend only focusing your attention on the one of two networks that your tribe is using. Master these and then, if you wish, you can begin using and focusing on additional networks. My strategy if you don’t have a team to back you up is to choose one social media network and stick to it. Really focus your efforts on growing engagement, your network, and traffic to your site.

A lot of business owners feel like they need to do EVERYTHING, but this can get overwhelming quickly. It can turn your best intentions into a quick hatred of all things social media.

By choosing one network and mastering that, you can always expand later.

So how do you choose which network to grow? Think about where your target market hangs out. B2B businesses often choose LinkedIn, but Pinterest could also be a great avenue for growing your online traffic.

Having huge networks is great, but you also want to make sure they are made of the right type of people who will potentially buy from you in the future. Focusing on one network can help you see these results more quickly.

Get the Attention of Influencers

An influencer is someone who carries influence over others. In the new world of digital relationships, people are receptive of recommendations from people they trust and respect. In fact, one study revealed that 40% of consumers had made a purchase because of an influencer’s recommendation; while 49% seek purchase guidance from an influencer.

One of the easiest ways to get an influencer’s attention is to share their content. Go ahead and share those contents without asking anything in return. Link out shamelessly and unceasingly. When you do, they are likely to take notice.

Another great way to capture the attention of influencers is through guest blogging.

Guest blogging is where you partner with another website and write an article specifically to publish on their blog. This tactic is an incredible way to increase your exposure to a new network of individuals. In order to leverage each guest blog post, however, you need to give readers a reason to head on back to your website. This is where the content upgrade comes in.

A content upgrade is a downloadable resource from your website that complements your guest post article. This could be a checklist, eBook, PDF, template, or whitepaper/case study. The important thing is to capture the individuals name and email address when you offer them their freebie.

Our strategy is to link your by-line or author bio in your guest blog post to a landing page on your website that discusses the content upgrade and includes a form to capture their name and email address.

social media marketing and your business

What Tools Can You Use to Manage Your Social Media

Aside from your website, social media provides an effective way to increase your web presence. It provides a way to generate PR for your company, build your brand and drive traffic to your website. You need to be active on social media if you are serious about achieving these goals. After all, you can’t expect any results if your page is inactive. The problem is that, social media marketing takes time.

If you are a business owner, you can’t afford to spend all day hopping from network to network, managing your social media accounts, planning future posts and checking analytics.

Are you looking for a better way to manage your social media posts?

Here are 4 social media tools to add to your arsenal.

Hootsuite

Hootsuite is one of the most robust social media management tools around, and social media managers swear by it. The tool has a feature called Autoschedule. If you have multiple accounts, you can use this feature to manage your posts and make sure that they don’t appear on different channels all at the same time. It also shares your updates at the best possible time of the day to give them the greatest chance of being seen. Hootsuite also allows you to monitor and analyze your performance on your main social networks.

Buffer

Buffer allows you to easily distribute your content across multiple accounts. Just drop your updates to your Buffer queue and you don’t have to worry about when it will be posted. These posts will be posted for you well spaced out throughout the day.

Buffer also allows users to schedule up to 10 updates at once. The paid version, on the other hand, allows unlimited scheduling.

SocialOomph

Twitter has become one of the must-have marketing channels for any business. If you are interested in automating your Twitter marketing, SocialOomph is the best tool for you. It has a feature called Twitter unlimited, which allows you to manage your Twitter followers and direct messages box from within the app. The free level also allows you to work on up to 5 Twitter accounts. It helps you track keywords and schedule tweets.

Sprout Social

Sprout Social allows you to manage all your relationships, interactions and customer support from a single dashboard. This tool also analyzes your audience to determine the optimal times to deliver content. Because it’s not free, this is recommended for larger businesses that are looking for an all-in-one solution to manage their social media presence.

Social Media Strategy | Manage Social Media Accounts | See a Difference in Social Media Networks | How to Optimize Social Media

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Tips for Writing Better Social Media Posts

Most businesses use social media to promote their products and services and build a relationship with their target audience. What you share on social media can have an impact on your online marketing results, but knowing how to properly write content that your audience will love and share will help elevate your social media game.

Now, it’s time to get writing. Implement these tips when writing social media content to help boost engagement and make your posts stand out from the rest.

Use high quality photos

Make the most out of every post by adding an eye-catching photo to it. Studies suggest that social media posts with photos get an 87% interaction rate from users. Remember, the more likes, comments and shares you have on a post, the greater the reach. Make sure that the photo you’re using is compatible with your content. Use different types of photos and messages to see which ones your audience responds to.

Craft share-worthy posts

According to studies, 1.3 million pieces of content are posted on social media every minute. Because of this, social media posts have very short lifespan. Unless your content is interesting enough, these posts won’t be seen by your followers.

Create posts that are worth passing along. You already know who your target audience is and what topics they are interested in. The most share-worthy posts usually fall under these categories – entertainment, assistance, analysis, and information.

Use as few words as possible

Writing social media post is a lot harder than it looks. This is especially true in social media platforms like Twitter, since you’re only allowed to use 140 characters. But did you know that Tweets with 70 to 100 characters get the most retweets?

Although Facebook has a limit of 477 characters before it will show “read more” or “see more”, experts suggest writing shorter posts. In fact, they believe that 40 is the magic number to keep in mind when creating Facebook posts. 40 characters is not much at all, but these posts receive 86% higher engagement than others. That said, you need to choose your words wisely. Make every word count.

How to Write Better Social Media Posts | Social Media Best Practices | Writing your Social Media Posts | Content strategy for social media

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Social Media Audit

When was the last time you took an audit of your social media presence? Did it include analyzing your competition? Performing a social media audit can help you to see where you are at, project where you are headed, and see how you can improve your presence. The goal of an audit to to make sure you are still working towards your larger goals and figuring out how you can tweak the daily management of your accounts to align more closely with your vision.

On your own accounts:

  • Make a list of all of your accounts
  • Check the About description and information. Is it missing anything? Has anything been changed?
  • Grab your network size numbers. Have the numbers grown in size since the last time you performed an audit?
  • Dissect the user comments and engagement. Are you getting more engagement? Is the engagement positive? Who makes up your network on each account?

In a social media audit you should ask yourself these 4 questions:

  1. Where is my audience?
  2. Where is my audience active?
  3. Where is my audience searching?
  4. What niche social media sites are right for me?

Examine your social media profiles

Locate and document all your social media profiles, official and unofficial

  • “Why are we using this social account?”
  • “Why do we want to use it?”
  • “What are our goals for this social media platform?”
  • “Are our target markets using it?”
  • If you no longer have a good reason to use the account or you find that your target market is elsewhere, don’t hesitate to cut ties and focus your effort where it is better spent
  • Check for completion of all details on these profiles and for consistency in imagery and message
  • Follow up on your goals and compare performance today to performance one and two years ago

Next, take a look at your competition:

  • How frequently are they posting?
  • What is their network size?
  • Are they growing faster or slower than you?
  • What is the level of engagement with their fans?
  • Does anything stand out that they are doing well?
  • What can you learn from each account?

Examine those who do it well…

Find 4 to 8 niche influencers and examine how they manage their brand on social media. Observe the imagery and branding on each of their profiles and then:

Measure key metrics like followers and engagement

  • Branding: How does their overall look promote the brand? Can visitors get an accurate sense of their personality or culture? How have they chosen to use images in header and avatar?
  • Popularity: How many followers/likes does the page have?
  • Frequency: How often do they post? What do they do on weekends?
  • Engagement: What is the number of people talking about the brand compared to the number of fans?
  • Types of posts: What topics do they frequently discuss? What types of posts do they use: photos, questions, videos, chats, text? What is engagement like for each of these post types?

Where is my audience active & where are they searching:

Every minute, people are conducting millions of queries on Google, Twitter, and Facebook. If you are active on these social media platforms, then you have a chance at appearing in social media search results.

Any Niche sites? Just because 1 business gets leads from a site, doesn’t mean you will.

Social media audit - the number one thing you should do to measure success. When was the last time you took an audit of your social media presence? Did it include analyzing your competition? Performing a social media audit can help you to see where you are at, project where you are headed, and see how you can improve your presence. The goal of an audit to to make sure you are still working towards your larger goals and figuring out how you can tweak the daily management of your accounts to align more closely with your vision.

 

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Buying Fake Followers Can Ruin Your Business

Getting thousands of fans and followers on social media requires a lot of time and effort. For some, it may take several months. For others, however, a year would pass by and their follower count is still less than 500. But if someone offered to help boost your follower count by 10,000 in exchange of $20, would you grab the offer? It’s cheap! It can be tempting to buy fake followers, but please resist the urge to do so.

Having more followers can make you look popular, but it can negatively affect your business in a variety of ways. Here’s how buying fake followers can ruin your business.

It can ruin your reputation

Having more followers may help you feel good about yourself. It also makes you look popular in the eyes of potential and current customers. However, seeing your follower count jump from 100 to 10,000 in a matter of days will make people suspicious. Your credibility can be seriously compromised by buying fake followers.

It prevents you from reaching your audience

Social media provides a great opportunity for you to engage with your fans and followers and build a relationship with them. Since most of the followers you buy are bots, they won’t contribute to your engagement.

If you are using Facebook as your main social channel, then having fake followers will work against you. You see, Facebook has a fancy algorithm in which pages will only reach a certain percentage of their followers. If you have 10,000 fans and only 50 of them share, like or comment on your post, they’ll conclude that you are producing low quality content. As a result, people will be seeing your posts less frequently. Building a large number of followers who won’t be able to see your posts is a waste of time and money.

It hinders you from analyzing your true fan base

To help you create an effective social media marketing campaign, you will need to analyze the behavior of your target audience. Which type of content do they engage with the most? Which topics are they most interested in? How old are your fans? Where do they live? The answers to these questions will help you plan future content.

If majority of your followers aren’t real people, then it will prevent you from understanding your real fans and build a better marketing strategy.