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Why Are Hashtags So Important?

hashtag-1120301_1280Once upon a time, Twitter was the only place hashtags were used. As understanding of how hashtags work grew, they became widely embraced by social media users. Today, hashtags have become a prominent feature within other social networks as well. In fact, they are used in all social media channels, except LinkedIn.

Whether you’re a business owner looking to make a splash on social media or looking to grow your business, make sure you incorporate hashtags into your social media marketing campaign. Here’s what hashtags can do for your business.

Track relevant conversations

Sometimes, you want to know what your audience is talking about. Hashtags make it easier to cut through the digital clutter. It provides an efficient way to find specific content or information.

The first thing you need to do is to create a list of keywords that people often associate with your brand. This will help you determine the popular topics and latest news, which will make it easier for you to start a conversation and engage with your fans and followers.

Expand your reach

Although we can’t deny the effectiveness of a unique hashtag, some business owners and marketers seek out popular hashtags and use them to promote their brand.  When done right, riding a trending hashtag can help increase your social reach and improve brand awareness.

In this case, relevance is the absolute key thing to remember. Only use hashtags that are relevant to your business, audience and industry.

Promote an event

A well-chosen hashtag can bring all information and online conversations about your event together. It can also increase awareness and visibility of your events. Use the hashtag every time you post something that is related to the said event. Encourage your fans and followers to use the hashtag to gain more exposure. Keep your hashtag short, easy to remember and relevant. Also, make sure that it hasn’t been used recently.

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Tips for Creating a Powerful LinkedIn Profile

Creating a Powerful LinkedIn Profile

LinkedIn is the biggest social network for professionals. Statistics show that 2 people join LinkedIn every second. Many of them are looking to supercharge their career or business. Now, do you realize how many people you are up against?

Whether you’re networking, generating leads or job hunting, having an eye-catching professional profile on LinkedIn will increase the odds of potential clients, partners or employers getting in touch with you.

In this blog post, we have put together some tips that will help you amp up your profile. Use these tips to create a powerful LinkedIn profile that will get you noticed.

Have the right profile picture

Your profile photo is one of the most important parts of your profile. Why? It’s because people base their first impression on the photo they see on your profile.

Studies show that you’ll get 14 times more views than the competition if you have a great profile picture. Remember that LinkedIn caters to professionals, so choose a simple, professional shot. Reserve those selfies for Twitter, Instagram and Facebook.

Make your headline standout

At the top of your profile, you are given 120 characters to tell the world what exactly it is that you do. Rather than just putting your job title, you want to use that space to showcase your specialty and value proposition. This is especially beneficial if you’re looking for jobs.

Create a killer summary

Your LinkedIn summary should be impressive, engaging and interesting to your reader. This is where you sell yourself and showcase your accomplishments. This is your chance to show the world how good you are and that you deserve their attention.

Include keywords

Optimize your profile by incorporating keywords that people are using to find someone like you. Place them in various sections of your profile such as the job title, headline, summary and specialties. This will ensure that you’ll get found by your target audience and your profile will perform well in search engines.

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New Webinar: What’s all the buzz about with Twitter?

Learn How to Use Twitter for Your Business

With over 500 MILLION tweets being sent each day, it is important you know how to use Twitter correctly so you see a return on your investment!
In this webinar, we will review the components of a profile and talk about images, tips, and tools to manage your Twitter profile!  RSVP today!

In this webinar, you will learn how to properly use Twitter for your business and WHY it is SO important! 

Join Amber Irwin, CEO on September 27th
3:30 MST
 for this FREE webinar!

When:
September 27th, 2016
Where:
Free Webinar – Details provided to RSVP’s
 Time:
3:30-4:15pm MST

Anyone with a computer and internet connection has the ability to manage a social media account. When done right, businesses can see huge boosts in brand recognition and sales. If managed poorly, social media can be the downfall of your business.

The BIMS Team prides itself on keeping on top of the best practices of digital marketing and Amber is excited to empower you to feel confident in showing you how to use Twitter for your business!

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How to Build a Social Media Following

How to Build a Social Media Following

Most business use social media to generate leads. But in order to make social media marketing work, you’ll need to have an audience. This means having some fans and followers on Twitter, Facebook, Instagram and other social media channels.

The number of fans and followers you have will give you an idea how big of an impact your message make. However, growing a social following can be quite frustrating, especially if you’re running a start-up business. But how do you build a social media following?

Here are some tips on how to get more followers on any social media channel.

Choose the right channels

One of the most important things you need to do is to decide which platforms are going to be right for your content. Twitter is an instantaneous outlet. LinkedIn favors professional content. Pinterest, Instagram and Facebook are more visual mediums.

Also, determine which social media networks your target audience use the most. There is nothing more frustrating than spending your time and resources, only to find out that you weren’t able to reach your target audience.

Interact with other users

Interact with your fans and follows on a regular basis. You can ask questions, answer questions, share some of their posts or encourage people to share yours. Also, take the opportunity to get involved in conversations. This will help you stay connected with your audience and not miss out on anything important.

Offer something unique

This is probably the most important thing you can do to acquire more fans and followers. Some people would post links to their work and promote their products in an attempt to get people to visit their site. But social media isn’t the place to advertise your products or services.

In order to capture the attention of your target audience, you need to make sure that you provide them with contents that are fresh, interesting and entertaining. Adding a picture to your posts can also make your posts standout and encourage people to follow you.

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4 Ways to Use Twitter for Business and Marketing

4 Ways to Use Twitter for Business and Marketing

Business of all sizes use Twitter for a variety of reasons – provide information, interact with their followers, promote their products and services, generate leads and monitor conversations about their company.

Maintaining an effective Twitter presence can be a powerful part of your marketing strategy. Despite its growing relevance, a lot of small businesses are still not using Twitter to its full potential.

In this blog post, we’ll teach you how to turn 140 characters into online marketing gold. Read on for some useful tips on how to use this popular social media platform for business and marketing.

Engage in two-way conversations

Twitter is a great platform to reach your audience. As a business owner, your goal for using social media is to build a community around your brand and to foster relationships.

Don’t go overboard with promoting your business. If you do so, people will stop following you. Keep an eye out for particular issues you could help with. Join the conversation and feel free to give some tips and advice.

Retweet

The last thing you want is to bombard people with tweets about your business. It is worthwhile to retweet particular tweets from other users that you find particularly useful or interesting. Sometimes, this encourages people to follow you. Plus, retweeting shows your followers that you’re also willing to share tips and advice, and you’re not just about flogging your products and services.

Customer service

80% of customer service interactions take place in social media. In fact, a lot of people post complaints and product queries on Twitter. Twitter is a great tool for customer service because it allows you to resolve issues in real time. Be sure to respond in a polite and professional manner. Don’t forget to thank the customer publicly once the problem is resolved.

Make twitter a daily activity

Social media marketing success does not happen overnight. You need to spend time posting updates, responding to DMs, thanking new followers, following new accounts, liking and re-tweeting other content and responding to other users.

Because twitter moves so quickly, it is not something you can handle whenever you have the time. Daily postings and engagement is important. Otherwise, people will forget about you.

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3 Ways Social Media Can Help Your Business

3 Ways Social Media Can Help Your Business

As a business owner, you have probably considered using social media to help you get the word out about your business. Building a strong social media presence may take a lot of time and hard work, but the pay off can be incredible.

Social media can be extremely beneficial to companies of all sizes. Here’s how social media can help grow your business.

Reach new audience

Sharing content to thousands of people at once is one of the biggest benefits of social media. But instead of trying to reach everyone, you need to find the right people to engage with. Social media provides the perfect opportunity to help you reach your target audience. Plus, it is one of the fastest and least expensive ways to connect with your audience.

Identify who your target audience is, and then determine which social platforms they spend most of their time in. If you share really interesting and engaging content, you are likely to reach thousands and thousands of people in no time.

Create meaningful relationship with your customers

Social media encourages two-way communication. It’s not enough that you share your knowledge or provide some updates about your products, services and upcoming events; you also want to communicate with your fans and followers.

Social media allows you to communicate with your prospective and current customers. Once you have earned their trust and goodwill, they would be much more willing to recommend your products to their family and friends.

Customer service

Providing stellar customer service is likely already a top priority for your business. Since most customers want immediate response, many of them would post their questions or concerns via social media. If they do, it is important that you respond and address the issue in a timely manner.

If you acquire positive feedbacks, ask the customer if you can share it on your page. People will trust and appreciate you when people say good things about your business.

 

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Rules of Engagement for Facebook Group Administrators

RulesofFacebookforAdmins

Many of you have probably forgotten about Facebook groups, but it’s actually one of the best tools for engaging with your audience. It is also a great way to invite people with the same interest with you and get them to converse about the same topic.

How do you get the people in your group to become more engaged? Here are 4 ways to increase social engagement in your Facebook group.

Be active

As the administrator of the group, it is your responsibility to get the conversation cracking. Ask question that will encourage members to chime in and join in the discussion. If you’re not active in the group, then they won’t either. Also, make sure you post the type of content your members want to see.

Welcome new members

Much like a tourist visiting a new city, people would spend some time on your group, exploring what it has to offer. Unless they know they felt at home, they won’t want to stick around or engage with you and other members.

Create a welcome message for every 10 or more members who have joined your group. Include details like why the group exists and who the group is for. Let them know that they are welcome to post and share within the group.

Make it fun

If you want to keep people active in your community, then you need to give them a reason to keep coming back. You can ask members to share something that they like. Invite them to tap into a part of their lives that excites them and lightens them up. Another way is to host an exclusive giveaway to reward loyal customers.

Do not advertise your business on the group

Use your group as a platform to engage with your target audience and get to know them well. People don’t want to hear about your products. Rather, they want to participate in discussions that are related to a topic they are interested in. You want them to see your group as a place where they can learn, share and collaborate.

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Signs You Need to Outsource Your Digital Marketing

Online Marketing

As a founder of a growing company, you may feel that you need to do everything yourself to ensure that it is done right. We understand the buzz of excitement that keeps you going, even when you’re exhausted. We understand the passion you feel for what you do. But sometimes, outsourcing certain parts of your business is the way to go, especially if you have too much on your plate.

Here are some strong indicators that you need to outsource your digital marketing.

You don’t have the right skills

Many of you are probably familiar with social media marketing and search engine optimization. But the question is, do you know how to use them to grow your business? If not, consider getting professional help to harness the power of the internet and grow your business. Yes, you may have to spend money, but hiring an experienced marketer will help maximize the potential and profitability of your business.

You’re overexerted

As a small business owner, you have grown accustomed to doing everything on your own. As your business grows, you try to put in more hours hoping to tackle everything on your to-do list. After a few weeks, you show up to work feeling defeated because you know there is no way you you’ll be able to get all of those tasks done. You’re overexerted. It’s time to find someone who can help you manage your digital marketing.

You get a lot of traffic, but your sales are not increasing

If you’re not witnessing any growth in your sales, it isn’t always due to a poor sales force. In most cases, this is due to ineffective marketing. Maybe you should look into hiring an outside agency to help increase your sales and revenue.

An experienced marketer can help by looking at your current strategy, letting you know what you’re doing wrong and providing some suggestions on how to get your sales back on track.

 

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Tips to Find Your Target Audience on Social Media

Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise and use your content to establish a connection with your audience?

Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise and use your content to establish a connection with your audience?

In order to achieve success with your social media marketing campaigns, you need to know who your target audience is and where they are.

Start with the demographics

Demographics are the best place to start when identifying your target audience. Are your typical customers young or old? Are they male or female? What type of job does your target market have? Is your product sold in certain areas of the country?

Answer these questions and use these information to give you a deep and clear understanding of who makes up your target market.

Know where your customers spend their time

With the increasing number of social channels, it would be waste of time and effort to build a presence on each one of them. The best thing you can do is to determine where your audience spends most of their time and focus on that social channel. Use the information you have gathered above to help you select the right networks to reach them.

Linkedin is popular among college graduates. Users of this site are between the ages of 30 to 64. Instagram and Pinterest remain popular among female uses, particularly between the ages 18 to 29. Facebook continues to be the biggest social media site. In fact, 58% of the entire adult population are Facebook users. When in doubt, use Facebook.

Identify industry influencers

According to studies, 92% percent of people trust the recommendations of the people they know – family, friend and influencers. No matter how many times you share your content, people won’t pay attention. Well, that’s until someone they trust asks them to actually read it.

Industry influencers have good online reputation and are often considered as experts. People listen to them and even ask them for advice.  Seek out influencers and engage with them. Once you’ve build a relationship with them, you’ll be able to gain more followers.
Tips to find your target market on social media: Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target audience. How can you break through the walls, cut through the noise and use your content to establish a connection with your audience? In order to achieve success with your social media marketing campaigns, you need to know who your target audience is and where they are.

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Dos and Don’ts of Using Hashtags

HashtagYears ago, the pound sign on your phone does not serve any function. Today, however, the pound sign is considered as a vital part of your social media success. In fact, it is considered as such a prominent part of tech culture.

Hashtags help increase the chances of your post being found and track conversations among consumers, and other businesses. When used correctly, hashtags can help you generate more shares and increase awareness of your posts beyond your own follower base. Use them wrong, however, and it will lead you down the path to social media destruction.

Here are some dos and don’ts to consider to help you get on the right track.

Dos

Keep hashtags short

When creating hashtags, be sure to keep them short so they’re easy to type and remember. Long hashtags are difficult to read. Imagine mentally inserting spaces in between all those words. Not fun!

Create your own hashtag

Create a hashtag that is interesting enough that it can help you capture the attention of readers, yet popular enough that it can help you gain followers. Tailoring your hashtags will ensure you reach your ideal audience.

Use them to engage

Hashtags are often used to track what is said about their business and competitors as well. Since social media is about engagement and social interaction, you need to take part of that conversation. Use hashtags to pull users into a conversation with the brand and vice versa.

Don’ts

Overuse them

While there is no doubt that hashtags can increase your visibility, too much of it in a single post will kill your message. Readers tend to avoid posts with too many hashtags. For best results, limit your hashtags to 3 for each post.

Use irrelevant hashtags

Just because the hashtag is trending, it does not necessarily mean you should use it. Never use an unrelated hashtag just to get noticed. There is no bigger social media embarrassment than a wrongly used hashtag.