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What to do with Facebook

Facebook is about building relationships and building community. When you create your Facebook Business page it is NOT for selling it is to educate people on your industry and to help them in their business. It is to share why you are so passionate about your work and what you love to do.

Here are 5 steps to follow that will increase your return on Facebook for FREE!

1)      You want to brand yourself on Facebook, people will do business with you when they know, like, and trust you. It does not matter what “Company” you are with it is about your personality, your enthusiasm, your authentic self. You want to share your niche!

2)      When posting on your business page you want to have valuable content. When you are writing your blogs use those as content to share on Facebook, talk about tips people can use, think about what your niche market is looking for on Google and write about that.

3)      The goal with social media both Facebook and Twitter you want to build a targeted following. In my opinion it is not about the quantity of fans or followers it is the quality. I want people to “Like” my page and follow me because they want to hear what I have to say and may even want to do business with me. When you are writing your blogs be sure to share them to Facebook and Twitter and also have your links on your blog so those people that read your blog can also “like” your page and follow you.

4)      Ask for syndication from people. Once you have built the relationships with people ask them to share your blogs, posts, tweets etc. That way there is more than just YOU promoting YOUR business. Remember you want to do this for people as well. If you have great power partners make sure you are sharing their stuff. Now one thing with syndication make sure it is within your industry and makes sense, what I mean is I do Internet Marketing so I am not going to promote jewelry or make-up on my business page. I can share it with my personal friends but not with business people make sense?

5)      Last but not least, ALL traffic points back to your blog. Your blog is your hub that is where people can really see and learn who you are. Then from there they can purchase products or be pointed to a site where they can purchase. When people come to your blog they want to read and or watch what you have to say and learn from you. This does two things, one builds your database when they subscribe to your RSS feed and two allows them to learn about you to decide if they want to do business with you.

Now with all this great information these steps are not just a onetime thing, these steps are to be done on a consistent basis and from doing these steps you will see an increase in fans and increase in traffic to your site. An added bonus you will see business come in!

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The Power of Video Marketing

In the age of the internet, marketing has been truly transformed. Social networking and blogging strategies that use search engine optimization (SEO) are the most typical methods of marketing online, but there are other creative ways to market your website or business on the web, including video. YouTube is the web’s top site for streaming user-generated video content, and has been used as a springboard for many successful entrepreneurs and businesses. You can find a video for just about anything on YouTube.

YouTube has viewers from every walk of life; it’s an extremely effective way to get your content seen by a wide array of people. When you do blogging and social media people are just seeing your picture and reading your posts, when you do video people can truly connect with you. Some videos become so popular so fast, they’re more commonly called “going viral”, people who aren’t avid internet users have heard about them. Viral video marketing is a great way to get yourself noticed by a huge amount of people in a very short amount of time. This is great news for any freelancer or business that is looking to get its name out there!

The art of viral marketing is a tough business, and not easy to crack. With a rumored 50,000+ uploads each day to YouTube, it’s difficult to get your video noticed right away. Some videos become viral naturally through great content, and even more still become viral through detailed planning and effort. With the help of blogs, forums, social networks, email, and word of mouth, videos can become viral rather quickly. This is not without work, however.

The benefits of Internet Marketing along with Video Marketing are never ending. Not only will you reach a large amount of diverse people, but your company’s name can become the topic of many conversations overnight. If your video becomes viral, chances are people will discuss it with their friends and family who they think might find it interesting. Thus, viral video marketing is a highly effective way to get your brand name into the world, or keep it there.

With the resulting traffic that is sure to head to your website, your business is sure to grow as people become more acquainted with your products. Fact; I have had over 5 people I have personally done videos for and put up on YouTube and their social media and they have seen results right away. Either it was purchasing of a product, sign up for an event, or new client in the door. You can see how important it is for your business so now I challenge you to start with your video blogs and YouTube channel. It is so much fun trust me! Please let me know if you have questions about videos I would love to assist you in this new journey!

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Fun Video with Animoto

This is my sales pitch! I am looking for businesses who need help managing their social media or would like a 2 hour consultation for $50. Here is a fun video I created with Animoto. Enjoy!

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Social Media Strategy

The one question I get a lot is “What do you put up for your posts” Here is a outline for your social media strategy

3 Educational Tips:

  • Something on your industry
  • Quote or video that has to do with what you do
  • Article you wrote or saw that helps explain what you do or what your industry is about

2 Posts that share who YOU are and your passions for what you do

  • Remember people do business with people they know, like and trust by sharing who we are and what we enjoy this builds relationships and business
  • It can be your story why you chose your line of work
  • Testimonials

1 Selling point

  • A promo for the week
  • Upcoming Event
  • Who you would like to connect with
  • Asking for business

I hope this helps!

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How to Introduce Social Media to Your Business

How to Introduce Social Media to Your Business
Tags: Managementsocial media adoption
September 20, 2010 by Danny Brown

Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear.

Fact – because of this mindset, too many businesses are potentially missing out on extra business that could mean the difference between staying afloat and going under. So why the problem?

One of the main reasons is that businesses – whether it’s the CEO, top-tier management or otherwise – are looking at social media as an individual medium, much like PR or marketing.

This is where the cracks start to appear. Social media benefits companies the most when it’s used as part of a marketing campaign or similar.

Social media is also perfect for reaching out and connecting with your audience, as opposed to just selling them something. Sure, you’re still selling your brand or product – but this time, it’s in an “encouraging to ask questions” approach instead of “this is us and you’ll like it” one.

Accepting that social media needs to be approached as an integrated strategy rather than a standalone campaign is the first step businesses need to take. After that, the job gets a little bit easier.

Define Your Audience
Just like any market or product, social media is made up of different audiences. As a business owner, you wouldn’t launch a new product onto a more traditional marketplace without some in-depth market research first – don’t ignore this on social media.

Knowing your audience is key to succeeding in business social media. You need to know if your audience are participants or promoters. Why the need to differentiate? Simple –

•Participants are social media users that may use numerous social media sites and applications, but don’t really “take part” in the medium. They’re like the visitors to your business website that may purchase something and then interact with you no further. There’s nothing wrong with this – but as a method of expanding your brand, you may need to look elsewhere.
•Promoters are the users that like to share information – whether it’s recommending something via Twitter or their blog, if they come across something they like they will pass that information on. This is where your use of social media can help build your name. Just remember that social media works both ways. Don’t try and cheat the system – give back just as much (more, even) as you receive.
Have a Clear and Defined Goal
Another area where businesses are failing to adapt social media to their needs is that they don’t have a clear goal on what they want to achieve. Many hear the phrase “social media” and immediately feel they need to be a part of this buzz, jump straight in without any forward thinking, and are then disappointed with the (lack of) results.

Ask yourself who you want to connect with and why, and then research the areas of social media that are most relevant to your needs. Demographics are one of the key points of knowledge for any campaign – make sure you know where your demographics are playing online. A social map can help here.

Again, though, don’t try and play the system – cheaters will soon be found out, and your brand can suffer irreparable damage if seen as merely a self-promotional company on social media.

Tools of the Trade
Once you have your audience and your goal set out, you need to use the tools that will help you the most. There are numerous available, and this is where building your social media connections can help, by advising what ones they use and what results they achieve.

Some of the best free examples of business tools include Monitter (which allows you a view on Twitter discussions of keywords); Google Alerts (giving you insight into what’s being said about you); and Social Mention (letting you gauge social reactions and reach to your topic or keywords and allowing you to jump in on conversations elsewhere).

Getting into social media shouldn’t be a hard decision for businesses to make – it’s either right for you or it isn’t. Social media is a long-term strategy, not a short-term fire sale.

Understand that, and you begin to understand social media.

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The 7 Rules of Achievement By: Tom Terwilliger

Have you been struggling with goal setting? Or even wanting to know what you REALLY want in your life, both business and professionaly? I ready this book The 7 Rules of Achievement By: Tom Terwilliger and it has changed my life! Check it out, just click on the book below:

The Achievement Bootcamp is a high impact, experiential 2-day training that will have you using the 7 RULES with military like precision to achieve even your most outrageous goals.

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The Art of Follow-Up

Viewing this content requires Silverlight. You can download Silverlight from http://www.silverlight.net/getstarted/silverlight3.

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Internet Marketing: Video with Animoto

This is a fun and fast way to create really fun videos. Here is one I did today just to see how it works, I will have more to come! To take a look at the system Animoto you can click on the Image Animoto - The End of Slideshows

Social Media Video Blog

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Small Business Help

Small Business Internet Express

Wouldn’t it be nice to… 

  • get a complete web marketing plan set up with just ONE phone call
  • enjoy increased revenue from customers who can now find your products or services on the internet
  • deal with just ONE friendly team instead of half a dozen “experts” who promise bits and pieces of web development, SEO, writing, social media set-up and…you name it
  • enjoy an Internet presence that communicates who you are (not a cookie-cutter image)
  • save thousands of dollars in web design fees
  • take complete charge of your own Internet empire so you are not dependent on developers and helpers who disappear for weeks at a time, usually before your work is done 

 

More Info Here 

Do It Yourself Small Business Marketing

Wouldn’t it be nice to… 

  • learn to grow your business using the internet tools your competion is using
  • enjoy increased revenue from customers who can now find your products or services on the internet
  • pay one low price for lifetime access to small business marketing ideas and help
  • take complete charge of your own Internet empire so you are not dependent on developers and helpers who disappear for weeks at a time, usually before your work is done

 More Info Here

 

 

Social Media Marketing for Small Business

Small Business Social Media Marketing Like Facebook, LinkedIn and Twitter Are Not Just A Fad!

Discover the easy and fast way to…

  • get your Facebook, LinkedIn and Twitter accounts set up the right way
  • learn the free tools that you can use so that your social media marketing takes minutes instead of hours a week
  • deal with just ONE friendly teacher instead of half a dozen “experts” who focus on just one of the networks
  • take advantage of the FREE marketing opportunities social media offers
  • enjoy increased revenue from customers who can now find your products or services on the internet
  • get lifetime access to the newest information about social media marketing so that you can stay ahead of your competition

 

More Info Here 

 

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Internet Marketing: Google Analytics

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Google Analytics can really help you track your results. It is a tool you use and plugin to the backside of your website and it generates a report for you showing where people came from to find your site. For example from Twitter, Facebook, Google, other sites also what country or state they live in. It is an awesome tool and very simple to use.

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