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How to Create a Great First Impression Online

Most of you know that first impressions are a big deal. You only get one chance to make a good impression so you have to make it right. Living in the digital world, our first encounters with other people are often via social media, blog…
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How to Improve the Visibility of Your LinkedIn Profile

In today’s corporate world, you’re not somebody until you can be found in LinkedIn. As more and more professionals and business owners create an account on this site, getting noticed requires a deep well of connections and some site-specific…
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Tips for Finding the Right Social Influencers for Your Brand

With the powerful combination of social media and word-of-mouth, businesses from all over the world are changing how they market to consumers. As marketers, our first instinct is to create contents or videos that would allow us engage…
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4 Ways to Grow Your Email Marketing List

While email marketing is an old, unsexy technology, the savviest of entrepreneurs have no intention of giving it up anytime soon. This is because email marketing provides a direct line of communication and has a tendency to turn leads into…
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Things You Shouldn’t Be Doing on Your Company’s Social Media Accounts

Social media marketing is essential for small businesses, but is considered as a double-edged sword. Use it the right way and you can attract potential clients and grow your business. Use it the wrong way, and it will definitely hurt your…
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How to Reach Your Target Audience Online

In the competitive world of online marketing, it takes more than a persuasive copy and a beautiful website to truly connect with your target audience. Your brand’s competitive advantage relies on your ability to stand out from the crowd…
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Tips to Boost Your Email Marketing Efforts

With the internet spreading its wings all over the world, most business owners and marketers are choosing to switch from the physical aspect of business promotion to email marketing. Email gives you a direct line of communication with…
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Content Marketing: Tips for Generating Fresh and Relevant Content

You only have a few seconds to capture the attention of your target audience. Think about the books you’ve began and the articles you’ve read in the past. Through the first few sentences, people will decide whether they want to spend more…
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4 Ways to Boost Sales Using Instagram

Since its launch in 2010, Instagram has grown and has been steadily growing as one of the biggest social networking platforms. Today, Instagram has been taken full advantage of by businesses to promote their products and services, develop…
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How to Optimize Your LinkedIn Presence

LinkedIn, being one of the oldest social media sites, still proves to be one of the most valuable and important among the social channels today. Regarded as the world’s largest professional networking site, LinkedIn aims to connect you…