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Tips to Find Your Target Audience on Social Media

Content is king, they say. But even if you create high quality content, it won’t have an impact unless it is pitched to an appropriate audience. With millions of people on social media, it’s not always easy to find and reach your target…
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Dos and Don’ts of Using Social Media for Business

By now, you already know the importance of leveraging social media to grow your business. However, it can be a waste of time and money if you don’t know what you’re doing. Instead of connecting with your target audience, your existing clients…
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How to Increase Fan Engagement on Your Facebook Page

Not long ago, writing a Facebook post and asking people to share, like or comment is all it took to maintain an active business page. But with Facebook’s algorithm changes, capturing the attention of your target audience becomes increasingly…
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How to Use Pinterest to Attract Customers

With over 70 million users, Pinterest is considered as one of the fastest growing social networking sites. Armed with that information, it is safe to say that Pinterest is just as important as Twitter and Facebook when using social media…
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Best Tools for Finding and Connecting with Influencers in Your Industry

Social media marketing is one of the most effective methods of growing your brand. However, it goes beyond creating an account, posting occasional updates and special offers. To make an impact to your target audience, you need a steady…
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4 Ways to Improve Your Social Media Engagement

There are about 2 billion social network users from all over the world. That number is expected to grow to about 2.5 billion in 2017. So, if you want to reach your target audience more effectively, you need to be active on social media. In…
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Tips to Maximize Your Youtube Marketing Results

YouTube might try to wow you with the latest statistics by revealing that 48 hours worth of video are being uploaded every minute. By the time you finish reading this article, we’re guessing 3 days’ worth of videos have been uploaded…
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How to Reach Your Target Audience Online

In the competitive world of online marketing, it takes more than a persuasive copy and a beautiful website to truly connect with your target audience. Your brand’s competitive advantage relies on your ability to stand out from the crowd…