Tips for Creating Effective Video Content

Considering how tight the competition is in the business world, businesses need to find creative ways to establish a deeper, more satisfying relationship with their audience. Creating video content will help you achieve your business goals.

The use of videos in content marketing is on the rise, with over 81% of businesses using it to reach their target audience. Videos encourage social shares and capture a wide audience. It makes it easier for people to consume the content, which is why people love it.

If you are planning to create a video content, then we urge you to read this blog post. Here are some tips for creating an effective video content.

Tell a story

We know you’re doing this to promote your products and increase sale. But if you want to capture the attention of your target audience, we recommend that you do away with the sales speech. Remember, this video will be shown in online platforms, particularly in social media channels. Unlike in television, people have the option to watch the video or to continue scrolling through their feed.  Make sure that the video is centered on the story, not the sale.

Provide excellent content

It is important to keep your audience in mind when creating a video. Your video needs to warrant the time of your audience. Focus on topics that are of interest to them. Find out what they care about. Offer tips, information and advice. You want to educate your audience, but make sure that you do so by providing them with exciting and inspiring videos.

Keep it short

We understand that there are a lot of things you want to tell people about your business, but you wouldn’t want to bore your audience by creating a super long video. Your video should be no longer than 2 minutes. If it’s longer than that, people may not pay attention. The less you say, the more people are going to remember.

When making a video content, focus on one subject at a time. If you want to discuss a few things, then we suggest that you create a separate video for each topic.

 

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Creative Ways to Repurpose Content into Something New

Creative Ways to Repurpose Content into Something New

Many of you have probably spent a lot of time creating those high quality blog posts. Despite the effort, most of your blog posts are aging like milk, not wine. Now, no one is interested in them because it has been years since you published them. The good news is that you can make your old content valuable and relevant through the process of re-purposing. The key is to spice up each piece of content and making it a bit different than the last.

Repurposing content can be beneficial for your business. It’s a second chance at content promotion. People who weren’t able to read your post will have a chance to read about it. It also ensures that great content is never forgotten. Ultimately, reformatting your content helps you reach a new audience.

In this blog post, we have listed 3 different ways to repurpose old content. Read on and we’ll breathe new life into your existing content.

Write an ebook

One of the best ways to repurpose old content is by turning it into an ebook. While writing an ebook requires a great deal of effort, they are often considered as high-value pieces. There are dozens of tools that can help you design and publish your ebook. Papyrus, for instance, can help you create a beautiful cover page within a few minutes.

You can either distribute it on the Amazon Kindle Store or as a free giveaway for those who would subscribe to your newsletters.

Create a video  

Online videos continue to grow in popularity with web users. A lot of people prefer watching a one-minute video than to read a 1,000 world blog post. Contents that you have previously published to your site can be a great jumping off point for a larger discussion. This allows you to open up a whole new way to connect with others, especially for your audience who prefers content they don’t have to read. You can post your videos on Youtube or Vimeo for maximum exposure.

Create an infographic

People love visual content. You can repurpose your content as an infographic and then share it on social media. Take boring information like statistics or raw data and turn it into an infographic. This is effective because it provides a fun and creative way to present complex information quickly and clearly.

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Visual Content in Social Media

In today’s technological world, visual marketing is becoming a very popular trend. Marketers have begun to use visual marketing to their advantage through social media. Strengthen your business by catching the eye of your consumer with visual content. Below are a list of the most popular social media platforms for visual marketing and how to use it effectively:

Twitter:

What many people don’t know is that Twitter is not limited to 140 characteristics to get a message across. In fact, you can add up to four images in just one tweet, making Twitter a great platform for using visual content. This is a great way to showcase an event or tell a story that would be difficult to do with only one picture. Using an inforgraphic is also a great way to add visuals to the message you’re trying to get across through twitter. Some tools to create infographics are Visualize, Easel.ly, and Piktochart. Videos are also a great way to catch the attention of your consumer. Time-lapse videos in particular are a great way to tell a story or show a product in just a short amount of time. The Hyperlapse app allows you to create time-lapse videos in a simple manner. Once you’re done with your video, you can upload it to Instagram, Twitter, Facebook, and Google+.images

 

Instagram:

With Instagram, it’s more about the quality of your photos than how many you’re posting. With each Instagram, it is crucial to make sure they are capturing your consumers’ eye in a creative way that will make them want to learn more about your business. The 2014 Social Media Marketing Industry Report by the Social Media Examiner found that over time, marketers with more experience prefer Instagram when it comes to visual content marketing. Using hashtags can have a huge impact on your growth. But, knowing the right words to hashtag is crucial in making sure you’re reaching your target market. There are many tools that help you find the perfect hashtags to use. Webstagram helps you find find the most popular hashtags and with the search feature you can find more relevant hashtags to your post. Also, using Populagram can help you find the popular hashtags, filters and people which you can follow to stay on top of Instagram community.

 

Facebook:

Facebook can be used for visual marketing in a variety of ways. What makes Facebook so great is that you aren’t as limited when posting content as you would be on other social media platforms. A great feature of Facebook is that you can upload video directly to your posts. Pat Flynn of Smart Passive Income recently did an experiment comparing views and engagement of natively embedded Facebook video versus embedded YouTube video and he found that Facebook performs better overall. Facebook is also a powerful tool for graphics. You can create a graphic and then upload it to Facebook including the post URL in your caption, or you can share a link directly to Facebook. No matter which way you choose to use it, Facebook is a MUST for businesses who are trying to reach their consumers through visual marketing.

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How to Use Video Marketing to Boost Your Business

According to a survey done by comScore Inc.,a global digital marketing service, the average Internet user watches about 185 videos each month. This includes advertising videos, personal videos, entertainment and news clips, etc.

Videos are a great way of engaging your audience in a way images and texts alone cannot. By adding video to your marketing campaign, you can give heart and personality to your business, while demonstrating your authenticity. Additionally, video is capable of providing as much as 50% conversion rate.

If you have no idea what type of video you should create, here are a few tips that will help you produce informative and entertaining clips that will also reveal the human side of your business.

Use customer testimonials

Nothing is more compelling than hearing your clients explain how your products or services helped solve their problems or improved their lives. Use this video to help prospective customers see themselves in the stories of these people.

Demonstrate your products or services

Instead of telling your current and potential customers how your business works, it would be best to show them. In other words, take your how-to guides to the next level and bring it to life. Mind you, educated buyers are more likely to make purchases.

Product reviews

The best products reviews usually come from trusted third-party reviewers. These types of videos can be found from various business portals to YouTube. Feel free to partner with reliable third parties and ask them to create products review for your business.

Corporate overview

These videos are mostly considered as the equivalent of company brochures.  Corporate overviews are usually intended to provide your audience a better idea about your company. These types of videos often include the executives, owners, key products and company history.

Visual stories

Visual stories usually include motion graphics, animations and illustrations with a voice-over. Videos of this kind are intended to explain complex products in a simpler and more compelling manner.

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What Makes A Marketing Video Effective?

Successful marketing videos engage, educate, and persuade audiences towards a call to action. Ensure your next marketing video is successful by incorporating the following ideas:

Utilize the power of video marketing by showing your audience what you are talking about. In other words, do not just tell them. Video marketing can be incredibly powerful because it allows you to engage and persuade your audience directly. Make sure that your video illustrates the benefits of your product or service. Demonstrate how your product works and why they should care. Play on the visual power you have with video marketing!

Make sure your video has a beginning, middle, and an end.  In this sense, your video should be formatted like a good story. Good stories make us think and feel. But most importantly, they make us remember. The beginning of your video should establish who you are as a company and as a brand; this would be equivalent to establishing characters in a novel. The middle of your video should explain the product or service and give your audience a call to action; this is similar to the climax or problem in a novel. The end of your video must leave the audience with a reason to interact with your brand.

Play to your audience. Think about where your video will be displayed. Your video should be targeted to the audience you want to communicate with and in turn, the audience that will be interested in watching video content. The tone of your video should align with the personality of your company. Give your audience a strong sense of who you are through your video.

Keep it simple and interesting so that your audience views the entire video. You would not want to lose them half way through!

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Is Anybody Watching Your YouTube Videos?

The fact is you could put as many videos as you want on YouTube, but you are not getting any positive return if nobody is watching them.  So the big question is, how do you get more people to watch your videos?

The answer: Pinterest.

To boost your business and increase your subscribers, link your YouTube channel with your Pinterest account. If you already have both a YouTube and a Pinterest account, you may as well leverage the influence of both these social media platforms.  Here’s how to get started:

If you do not use Google Chrome, download it now (it will make this much easier. Google Chrome offers a “Pin It” button that lets you take an image from any site and put it to your boards.  Once in chrome, to get the “Pin It” button go to http://pinterest.com/about/goodies/ – then simply drag the “Pin It” link to your bookmarks bar.

Before you do any official linking between your YouTube channel and Pinterest, you must make sure your YouTube channel is fully optimized to your brand. Anything in your YouTube description box must have a URL/link back to your blog or company website. This is usually where viewers look to get more information. You also want to ensure that your YouTube profile is fully developed – add a personal photo or company logo, and keep your description short and sweet (all of this will help to leverage all of your traffic from Pinterest).

Back to the “Pin It’ button you downloaded earlier. Simply click the button to Pin the video you want to share. Create a board that is dedicated to your YouTube channel.  When coming up with a board name, remember to focus on keywords. Pinterest not only generates traffic from its own community, but also from Google Search. So it is very important to consider search engine optimization.

Now that you have pinned your video, it is time to add keywords to your pin description.  Whatever you do, do not leave this box empty. It is also a good idea to add the complete URL to your company site inside the description box. This makes it easy for viewers to get back to your page.

Since you have pinned your video from your YouTube channel, users who click will automatically be taken back to your channel. In linking your YouTube channel, Pinterest account, and company blog you are generating more traffic to all three of your marketing platforms.

Remember to pin all of your videos. Give this a try and boost your marketing!

Capitalizing On Video Marketing


Video marketing can truly be a social way for businesses to engage with consumers. In today’s social networking environment, consumers want to share their opinions with the community and brands like never before, and video marketing caters perfectly to this desire.

The most important aspects of video marketing include conversations, content and the community. You want your video marketing campaign to distribute quality content that gets people excited and entices them to share what your brand has to offer with the community. In addition, video marketing can help brands deliver better customer service to their consumers. They can respond to consumer comments and questions, strengthening the consumer-brand relationships.

Social videos give consumers more power to be involved with the brand. They feel as if they have a meaningful relationship with the brand because they can share each other’s ideas and information.

YouTube is the second largest search engine. Consumers go to YouTube for information and entertainment; a perfect place for brands to show-off products and services. But, to find success with video marketing, you must rank well on YouTube. So make sure your video has a strong title, and a quality description of the video. Furthermore, you must make sure the video is generating comments, that people like the video and are sharing the video.

Social video marketing is all about marketing your brand’s message with an interesting video that will increase your consumer engagement. To do this, you need to get your video seen by the largest, targeted audience possible to get your message seen and heard.

Here are six video marketing issues to consider when creating videos with a social mentality:

1. Service
Your brand’s social videos should not come across like an advertisement. Ads are made to sell something, while social videos should be about building relationships. A consumer should feel no pressure, and if they do make a purchase, it should feel natural.

2. Dialogue
Don’t talk at people through your social videos; talk with them. Use your videos to interact with you consumers on an equal level so that no corporate barrier divides you from the consumer.

3. Engagement
Always remember that social video is not about how many views you get; it’s about the amount of enthusiasm and quality feedback you receive.

4. Participation
Don’t just make a video and put it on the Internet; you need to participate with your viewers and check out their own content as well.

5. Community
You must have an ongoing relationship with your consumers and always keep the community’s interest in mind when developing your videos.

6. Be Real
You should feature real people in your campaign videos. Share real stories and show the human side of your brand.

Using Video Marketing for YOUR Business

The usage of video on the web offers certain distinct, from SEO advantages right through to increased sales conversion, let’s look at the benefits of video content in detail.

1. Increasing your SEO

If you did not know . . . social media as a marketing tool is growing exponentially. No business can stick to age-old marketing methods. The major search engines now give a lot of value to video content. If your website or business has a video and an article about the same keyword, chances are that your video will rank higher every time.

Visitors are more likely to watch a quick 2 minute video demonstration of your services than they are to read a long wall of text. In addition, you can target several long-tail keywords with videos to scale your rankings even further.

2. Video Distribution

There are several video distribution sites that allow users to upload their videos to many websites at once. Tools such as TubeMogul, VideoWildfire and Hey!Spread allow you to add your videos to a lot of the popular video-sharing sites such as YouTube, Vimeo, and others simultaneously. These websites usually offer optimized videos for their mobile platforms too, thus automatically expanding the reach of the uploader’s brand.

3. The Social Media Effect

Since popular social networking sites such as Facebook and Twitter allow users to share interesting links, having your own video on the major sites drastically increases your chances of exposure. Also, people are more likely to share an interesting video they came across rather than an article.

4. Automatically Increase Traffic to Your Website

If you have been surfing the web long enough, inevitably you have visited a Web 2.0 property which features a video on the homepage. Having this kind of a setup increases the visitor retention on the page. People are more likely to be intrigued by the service and might stay around to find out more if they are presented with an entertaining video explaining the purpose of the website or the service.

5. Increase Sales by Having a Great 1st Impression

For example, assume the case of a website that reviews cameras and includes the webmaster’s affiliate links at the end of each review. Now for a physical product such as a camera, a video review can show things to the visitor that simply cannot be conveyed effectively through text. In these cases, a video is a far more effective tool to increase the chance of conversions, and subsequently helping the webmaster make money online.

6. More Success with Opt-in and Subscriber Lists for Video Based Feeds

People are used to getting walls of text and promotional offers in their inbox all day long. Not many marketers out there offer informational videos to their subscribers. Since most people are already signed up to one or more textual newsletters, a weekly video-based feed can be a nice change. Also, some concepts are better demonstrated over video.

7. Personalized Experience for Your Customers

You can guide your visitors to different sections of your website using videos making the whole experience similar to visiting an actual store. Videos put a face on the merchant and make the users more comfortable doing business with them.

8. Automation of Video Creation

Earlier, video production used to be a lengthy process involving half a dozen people and a lot of equipment. But nowadays, video production is seamless and in a lot of cases, completely automated. All in all, video marketing is highly beneficial for improving brand recognition and customer retention. Online businesses that haven’t jumped onto the video bandwagon already should look at it as a serious option for improving the quality of their websites.

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Video Marketing: Discover These 5 Tips When Marketing With Video

Video marketing is nothing new when it comes to effective internet marketing tools. The internet is always changing and if you want to stay ahead of the game, you need to know how to effectively use videos the right way. In other words, you cannot create a video, place it on your website and expect to get results. Video training is a must and I can tell you from personal experience that creating short videos and uploading them to the internet without effective strategies will not get you very far.

Your message needs to capture the attention of your audience. Let’s face it… the internet marketing game has definitely changed. Consider the fact that just several years ago, no one was talking about video to promote businesses. Nowadays, I think it is fair to say that most business owners realize just how important video is to their income.

Benefits That Video Brings To Your Business

•Videos equate to a great response (Everyone loves to watch videos)
•Excellent conversion rates
•The ability to create a captive audience
•Videos build trust!
•Builds relationships with potential customers
•Better online SEO (Google loves videos!)
•Videos are more personal giving you and your business that “personal touch”

Videos are fast becoming the way that people do business. Whether you are an online or an offline business, it does not matter. What matters most is that you get the business exposure and videos will give you the edge over your competition.

5 Tips When Marketing With Video

•Tell your personal story with an interesting video… the more compelling, the better
•Introduce YOU and your company with a testimonial from one of your customers because this will show your credibility
•Integrate video with social media by offering people something for free when they “like” you
•Creating videos will help you stay in touch and maintain relationships… following up is a must when marketing online
•Create videos as a way to automate your business using campaigns… doing so will allow your videos to work on autopilot!

The idea is not just to simply create business videos and then upload them on the internet. Instead, you need to do the following…

Separate Yourself From Your Competitors!

You can easily do this by creating videos to attract people to you and your business but again, knowing how to effectively do just that is essential to getting exceptional results. I believe that the majority of marketers understand how videos are playing a major role with marketing their business, especially over the last couple of years. My personal belief is that those who effectively use it with a compelling video will not only get noticed, but make a significant amount of money because of the power that this has on ones business results.

Just think about how many people are online marketing to others for just a moment. Think about when you go to a marketing event. Chances are you meet a lot of people but do you really remember everyone’s name, let alone what company they are with? Unless you have met the person before or have seen them in a video, it can be downright difficult to remember everyone. Videos can be a great tool to help build a relationship that truly lasts and they have the great potential of getting the results that equal more profit!

Sure, business cards, newsletters, brochures, flyers, postcards can be effective with your marketing efforts but I do believe that when given a choice, most people are more likely to watch a video which is why more and more online and offline business owners are taking massive action using videos to promote their business.

Article Source: http://EzineArticles.com/?expert=Josephine_Monty

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Small Business Lead Generating Sales Funnel

Small business lead generating is a big deal over here in our marketing world! We are really good at helping you fill your sales funnel, but if these leads never follow through to a conversion and a sale then it is a wasted effort.

While working with  small business clients, we often hear that they have gotten “no leads”. Huh, that is weird since I see leads coming across the email, in blog comments and as requests for info on Social Media. I think what they are saying is that they have gotten no “sales” or new clients. This can happen because of a breakdown between leads and sales.

Today we are going to look at all the pieces that go in making a successful lead to sales transaction.

What is a sales funnel?

A sales funnel (also known as the sales pipeline) is the term for the process by which we add A LOT of leads into the top of the funnel and sales come out of the bottom, losing some along the way. The parts of the sales funnel can be called a lot of different things including prospects, suspects, and customers; leads, visitors and pre-qualifications.

We are going to look at some of the normal sales-funnelly things, but then we are going to talk specifically about where your process may be failing your conversions. It can be VERY easy to get caught up in the labeling and not look a the practical aspects of going from propects to sales.

The Practical Sales Funnel

Leads – Opportunity

Leads can look like many things. They can be a message sent through Facebook asking about your services, an email info request, a response back to your email newsletter, basically any time someone talks to you about the goods or services that you sell. THE FIRST THING you should do after getting one of these messages is to add this person to your database, CRM (customer relationship management software), or spreadsheet of prospects. Make sure to note what kind of service or product they were interested in.

This is the first step of your sales funnel and just consists of collecting their contact information so that you can communicate with them on an ongoing basis.

Sales Call – Connection

The first time that you contact this prospect (whether it be by email or phone), your goal should be to set an appointment. An appointment for a formal phone call or in-person meeting where you can talk over your offerings at a time that is convenient and when the prospect will be receptive to listening to you.

I think that this should be over the phone as you have not pre-qualified this person enough to know if they are a good fit. Can they afford your product or service? Are they ready to buy within the next 30 days? Have they researched any of your competitors?

These are all vital things to know and you are just wasting time meeting with someone who is not ready, willing and able to buy your product or service.

Follow Up – Timing

I am going to tell you something that you may find shocking. Most prospects do not buy right away, gasp. Honestly, I have asked some of our clients how many times they followed up on a sales lead and they say that they never followed up because the person did not buy after the first contact. This is what we in the business call BURNING LEADS. The prospect raised their hand and said they were interested, but probably did not have enough information to take out their credit card and buy.

You should follow up a phone call with an immediate personal note or email, thanking them for their time. You should then reach out with offers of additional info at least two or three times more over the next couple of weeks (put it in your calendar). After that, make sure they are on your newsletter list so they receive ongoing communications from you, which could remind them why they called you in the first place!

If you are a typical small business owner, you are probably a TERRIBLE salesperson. If this is the case (as it is with me) you are going to need to hire someone to follow up for you. You can pay this person a fixed rate or “spiff” them an amount for each appointment they set for you. DO NOT skimp on this, a good salesman can make you more money than you ever imagined possible!

Conversion – Obstacles

Okay, you have a lead and they want to buy BUT they have not pulled the trigger (ie paid you yet). This is the most frustrating part of the sales process and one you need to look at very closely because it is probably your fault that the sale is not moving forward!

First off, make sure it is VERY easy for your prospect to pay. Just this week we had a lady call and say she had been waiting for us to send her a link for payment. Now I KNOW that we sent that link over a week or so ago, BUT what matters is that we re-send it to her right away while she is paying attention to us.

Another great example about how a process can fall apart is one of my bookkeeping clients. She takes her prospects, sends them to her salesperson to follow up, gets them excited about her services, they say they want to buy and then…NOTHING. In my opinion, the sale is falling apart because she expects them to gather their receipts, bank statements and other financial documents together themselves. To me it feels like, if they could do all that themselves, what would they need her for?!?!?! We suggested that she make a part of her services a two hour, holding-your-hand and getting your documents together startup meeting. This way, she will get the client on board AND she will be losing less of them due to the fact that they are terrible at accounting tasks.

Sale – Persistence

Overall, sales takes persistence and can be absolutely, soul-killingly hard if you are not geared to enjoying being a salesperson. BUT, if you make it a game to see how many people you can move down your small business lead generating sales funnel, removing speed bumps along the way, you WILL make more sales. This in turn will make it much more likely that you will want to do it again and and again! www.marketingartfully.com