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Tips for Getting Great Photos for Your Blog Posts

bimsImages are important. Adding images to your blog posts can help make it stand out and effectively convey your message. It also helps craft a visually-memorable experience. That’s why all top bloggers make sure they incorporate visuals and try to make them as vibrant as possible.

Here are some tips for getting great photos for your blog.

Use images legally

Before using any image on your blog post, make sure that it’s copyright-free. Legally, you’re not allowed to use any images that you got from the internet. If you do, the owner of the image may file a complaint against you and your post can be removed.

Don’t just go and take any image you like. Check the copyright restrictions of photos and obtain permission before using it on your blog.

Create your own images

There are a lot of sources of ready to use images on the web, but it would be a lot better if you can add original images on your blog. You don’t have to be a professional photographer to capture great photos. Just bring your camera with you wherever you go and capture images you can use for your future content.

Not only does it add a touch of personality and uniqueness to your site, it also increases the likelihood of someone sharing your post. According to studies, people are more likely to share images they haven’t seen before.

Flickr

Flickr is an amazing resource for photo lovers and photographers alike. Here, you can find billions of different photos that you can use for your site. But you have to understand that not all photos from this site can be used.

Only photos with Creative Commons license can be used. Copyrighted images cannot be used. If you really wish to use a copyrighted image, you may try your luck and ask permission from the photographer directly.

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Tips to Help You Generate More Leads from Your Website

public-domain-images-free-stock-photos-high-quality-resolution-downloads-public-domain-archive-14-1000x667A website is an essential business tool. Most businesses use it to generate leads. After all, nothing happens without a lead. No sales, no profit, no revenue, nothing! Unfortunately, it’s not as easy as throwing a “click here” button and watch as the leads start pouring in. In order to generate leads, you need to take a more strategic approach.

Here are some tips that will vault your online lead generation efforts into overdrive.

Get optimized

Undoubtedly, the best way to channel a flood of visitors to your website is to make sure that your site ranks in every search engine. People won’t visit your site if it’s on the 2nd or 3rd page of the search engine. With the competition getting tougher than ever, you need to work your best to achieve and maintain top search engine positions.

Make sure it’s mobile-friendly

Today, more and more people are using their mobile devices for online activities. In fact, studies indicate that mobile traffic accounts for at least one-third of the total web traffic. If you want more leads from your website, you need to make sure that people can access your site through their smart phones or tablet PCs.

Make your contact details visible

Don’t make visitors search for your contact information. Make sure that your phone number is clearly visible on every page. Some business owners make the mistake of thinking that potential customers prefer email as a means of communication. Survey reveals that 75% of client’s sales leads come in by phone.

Install a live chat feature

A lot of business owners think that live chat is only beneficial for retail businesses. But we believe that every business website can benefit from this tool.

Let’s take a restaurant as an example. Having a live chat feature is actually beneficial for this type of business since it helps facilitate reservation. Plus, it is very helpful for visitors, who have some questions or clarifications. We recommend businesses to assign an employee to answer customer queries during regular business hours. This simple step can produce significant results.

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Strategies to Keep Your Business One Step Ahead of the Competition

bims_8.10Every business owner wants his business to stay ahead of the competition. But if you want to remain successful, a lot of things should be done and most of them are not particularly easy.

Here are some strategies that you can use to keep your business one step ahead of the competition.

Know your competitors

Entrepreneurs can enjoy great benefits by keeping track of their competitors. While we urge you to spy on your competitors, we discourage you from duplicating their ideas. Your goal is to see what they are offering and what their unique selling point is. Figure out a way to make it work for your business and use this knowledge to your advantage. If you want to stay ahead of the competition, you need to do it better than they did.

Build a relationship with your customers

You and your competitors will be competing for the same customers. Whoever wins will receive a bigger segment of the market.

It is easier to keep a customer than it is to acquire a new one. All it takes is a better offer from a competitor or a single negative experience. Show your customers how much you value them by interacting with them through social media and improving customer service.

Never stop innovating

In order to succeed in today’s quickly developing world, you need to change more often and sooner than you think. What might be working for you today might not be effective in the future.

Innovation is the key to sustaining your company. If you want to satisfy your target audience then you need to give them what they want. But most of the time, their wants and needs change. You need to be able to keep up with the demands of the people. Follow consumer trends and try to keep up with the developments in your sector.

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Simple Ways to Grow Your Email List


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A mailing list is the preferred method of communication and cultivating long-term relationships with customers of smart and creative business owners. In fact, it is one of the most heavily used channels of communication to date.

As a marketer, it is your job to add fresh contacts to your email list on a regular basis. How exactly do you do that? We have heaps of ideas that can help you grow your email list. Read on to grow your audience, generate more leads and bring more business.

Make it easy to subscribe

Keep your offers upfront and be sure to include call-to-action buttons on about every page of your website. Don’t make people dig around your site. Put those sign up forms where visitors can easily see them.

Collect email addresses at in-person events

Collect email address at events such as educational panels, hackathons, conferences, meet ups etc. Just having a sign up form at events isn’t enough. You should train your people to collect email addresses at registration. Be sure to send them a welcome email that confirms their opt-in to your list.

Use social media

Promote an offer that requires an email submission on your Facebook page. Make it easy for people to join your list by adding a sign up form to your Facebook page. You can also create twitter campaign to promote one of your lead generation offers to your followers.

Give away something valuable

Think of building your email list as an exchange. Potential customers give you their email address, and in return, you provide them with something that is of value to them.

Everyone likes free stuff. So be sure to attach something valuable to your email sign up form. It can be an ebook, early access to new features, private blog content, video, cheat sheet etc. This is a surefire way to pique people’s interest and get them to sign the form.

 

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How to Maximize Your Content Shareability

Maximize-Content-Shareability1

While it is impossible to tell whether or not your post will go viral, there are things you can do to increase its shareability and engagement factor. Here are some of them.

Write more in-depth posts

Not only is great content an important foundation of your website, it is the driving force for online engagement.

Useful and informative content gets the most number of shares. Another factor to consider is the uniqueness of your content. People are more likely to share your content if they find it interesting and fresh. Share your knowledge by offering how-tos FAQs, tutorials and user guides.

Make content easy to share

In order to increase the shareability of your content, you need to make it easy for your audience to share it. If there is a share button, things are as easy as clicking it. Plus, it is a subtle way of telling your visitors to share the content. It’s as if you’re saying, “Hey, did you like what you just read? Why not pass it along?”

Use images

Visual content is a fantastic marketing weapon. A great image can capture the attention of people and increase clickthroughs to your content. That said, you need to put extra care into choosing images for your blog content.

Keep in mind that images that look good on your site will not necessarily look good on social media. So be sure to determine the best image dimensions for every social network.

Captivating headline

We all know the importance of a great headline in getting people’s attention. Research shows that most people do not only scan the content’s body, they also scan the headline. If you want to increase the chances of your article getting read, it is best to limit your headline to 6 words.

When writing titles and headlines, it is also important to keep keywords in mind. This will not only help you stay visible in the feed, but to users who are interested on the said topic as well.

 

 

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Reasons Why Visitors Leave Your Website

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Increasing web traffic is hard enough. Capturing their attention and enticing them to stay longer, not to mention subscribe, sign up for your newsletters or buy, is even more difficult. According to the Nielsen Norman Group, most users stick around for less than 59 seconds. That means if you don’t get their attention and provide them what they want fast, you lose them permanently.

The question is, what makes them press the back button shortly after visiting your website? Let’s take a look at some of major reasons why users leave a website and what you can do about it.

Poor first impression

Your website is the house of your business. People visit it if they want to learn more about your products and services or want to have an idea about what your business is all about.

If the impression is good, then you might be welcoming a new set of loyal customers. But if you have a crappy site, people might not consider doing business with your company even if you have great products.

Slow loading

The attention span of the modern web surfer is limited. They don’t have time to wait for a slow website to finish loading.

If they are interested or really need to visit your site, they might wait. But if they have just clicked the link on impulse and they’re just curious to see what the site is all about, they are more likely to leave.

Too much distraction

Your website should guide your visitors step-by-step until such time that they are ready to buy. Having lots of information on your homepage will just confuse visitors. Do not bombard your visitors with too many options.  You’re just making it difficult for them to know how to proceed.

Too many ads

Suffocating your visitors with ads that flash, pop or fill the entire screen will only serve to enrage them. They are annoying and can drive users into leaving a website and never return. Ads can also kill webpage load time because of all the extra JavaScript files they have to call.

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Landing Page Mistakes That Are Killing Your Conversions

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If you are to ask any website owner to choose a section of their site that is hardest to create, you’ll probably get the same answer over and over again – the landing page.

Have you been putting it off because you’re worried it will suck? Creating a landing page doesn’t have to be a difficult process. We’ll make it easier for you by citing some of the most common landing page mistakes. Be sure to avoid these mistakes as these could be killing your conversions.

Not explaining clearly what to do

A landing page is simple, straightforward and designed for a single focused objective. It should guide your visitors toward your intended conversion goal. If your goal is to direct visitors to a particular page and urge them to sign up for a free trial, then that page should be about trying to get them to leave their email address.

But most of the time, landing page asks users to do a lot of things. Confused about what to do, visitors leave without doing anything. A landing page that does not communicate its purpose is a poor landing page.

Ignoring basic aesthetics

It turns out that some of the most common mistakes are design related. Trying to capture the attention of people, some seem to lose their minds on the appearance of their page. Garish colors, cheesy stock photos and crazy fonts do not directly influence conversion rates. Rather, they could hurt your brand’s reputation and credibility.

Blowing the headline

The headline on your landing page is what tells your visitors what your landing page is about. This is your chance to overcome the attention filter most of us have developed due to information overload and ads that offer nothing but empty promises.

If you want your visitors to keep reading, you need to add a benefit to the headline. Show them how you can help and how you can address their needs.

 

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4 Ways to Increase Traffic to Your Website

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Most business owners dream of driving relevant traffic to their site. Unfortunately, dreaming about it won’t get your there. You need hard work, consistent effort and high quality content to give yourself a boost.

Let’s take a look at some effective ways for generating high quality, organic search traffic to your website.

Content is king

Search engines are rewarding businesses that are generating high-quality consistent content.

To make your content appealing to different kinds of readers, it would help to vary the format and length of your articles. List blog posts also get more traffic than any other kind of post.

Write articles frequently

The longer you are in business and producing quality content online, the more likely are you to succeed. This will also increase your chances of showing up in search results.

Be sure to post articles on a regular basis so your readers know when to expect new content. Also, add fresh content a few times a week to keep your readers coming back for more.

Work on your headlines

Headlines are the most important parts of your content. When your blog posts are shared via social media, they are typically the first thing readers see. That said, it is important to create a headline that would pique the interest of your target audience. An effective headline would get you more views and shares than usual and will definitely drive traffic to your website.

Be social

It’s not enough to share your content across different social channels; you also need to participate actively in the community. Mind you, social media is actually intended to interact with your followers. So be sure to engage with your readers and respond to their questions and comments. Nothing turns people off faster than using social media merely as an advertising channel.

 

 

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How to Optimize Your LinkedIn Presence

LinkedIn, being one of the oldest social media sites, still proves to be one of the most valuable and important among the social channels today. Regarded as the world’s largest professional networking site, LinkedIn aims to connect you to the business world and other professionals from all over the world.

Experts suggest that LinkedIn makes 20 times more revenue per person as compared with Facebook. While connecting people with other professionals is the ultimate goal of LinkedIn, users don’t communicate a lot on the platform. Rather, the value for users lies in searchability.

With that in mind, here are a few tips on how to optimize your LinkedIn profile and increase your chances of being found.

Make your Profile SEO Friendly

There are more than 1 billion searches on LinkedIn each year. While most users are searching for companies and individuals, keep in mind that they are also using keywords. Making your profile SEO and keyword friendly is beneficial since LinkedIn search results are sorted by relevance.

Since there’s no way to predict what someone is looking for, it would be best to use keywords that ranges from broad to very targeted. Remember, where you put these keywords matter.

Headlines Matter

When checking your profile, your headline is the first thing other users will see about you. Make it as specific as possible and make it catchy. Mind you, your headline will be your selling point. So, lure them with your headline and wow them with your expertise.

Profile Image

Your photo is important as it would give other members a good representation of you. It shows who you are and that you are real.

Since this is a professional networking site, it would be best to stay away from party shots or group shots. It doesn’t have to be a professional photo either. Just choose a photo that is clear and most importantly, depicts who you really are.

Showcase your Achievements

LinkedIn gives you the option to add documents, test scores, certifications, honors and award, some of your previous projects etc. This will add a lot of value to your profile.

If you are a writer, feel free to add a chapter of your book to your profile. If you are a graphic designer, adding your portfolio would be a great idea. If you are a public speaker, adding a video of your most recent speaking engagement might be advantageous. If you think these things will put you ahead of your competition, add it here.

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