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How Facebook Ads Can Grow Your Fan Page

fcebook ads

Increasing Facebook likes can be a tricky process. With the algorithm changes, Facebook page engagement decreased over time; thus, making it difficult for business owners and marketers to reach their fans.

Since Facebook is one of the biggest and most popular social networks, you should be looking for ways to increase the number of people who like your page. Advertising using Facebook ads is one of them.

Facebook ads are the easiest and most effective ways to increase your likes. If you don’t already have some good Facebook ads strategies, you better get started.

Ability to reach smartphone users

Facebook has about 1.20 billion active mobile users as of December 2014. That’s a lot of people, and the number of users is increasing over time. Because of that, mobile should be your priority. By advertising on Facebook, you’ll be able to reach your audience right at the palm of their hands.

Enhanced audience targeting

There are billions of people on Facebook. That said, you need to make sure that you use at least the most basic of targeting when you set up any ad on Facebook. Otherwise, you’ll end up advertising to the wrong people and waste money in the end.

Facebook advertising allows you to target a specific group of people based on their age, gender, geographical location, interests and more. This gives you the chance to be more precise in your audience targeting. Think about your ideal customer and what they’re interested in. Decide who you want to reach before creating an ad.

Heightened audience engagement

Before, you only needed to come up with great content and wait until you get all the likes you deserve, but all that has changed over the years. Now, you have to promote your content to ensure that your existing and potential customers see it in their newsfeeds.

Your primary goal is to capture the attention of your target audience and get them to engage with your posts. In addition to ads, you need to make sure that your content are interesting because users only see posts from pages they engage with. Build trust with your followers and get them to share, like or comment on your posts.

 

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