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Introduction of 60 x 60

60 blogs in 60 days challenge

What’s up with 60 Blogs in 60 Days?

This is a challenge I’m making for business owners (or marketing managers) to blog every day for 60 days straight. In our mind, blogging is one of the most important content creation activities you can do online. It not only is a way to show your expertise, it also provides collateral for you to share through other marketing avenues, and aides in boosting your on-site SEO.

Most small business owners can realistically commit to writing one blog every month, or those who really understand the value make an effort to blog once a week or hire a contractor to provide a few additional blogs here and there. Now imagine Google is trying to figure out which website is more relevant – one that has had 12 blogs in the past year, or one that has been actively updated, every day, for the past month?

Additionally, the blogs are a place for you to explore and dive deeper into topics that you haven’t focused on for a while or topics your clients and prospects care about. This additional writing can help you to position yourself as the expert you truly are.

What’s my goal with 60 x 60?

We have a team of individuals who write blogs for our business and for our clients. These blogs are incredible, but our writers aren’t in the daily grind of operating a digital marketing agency.

My goals for committing to 60 x 60 are two fold:

  1. To cultivate a community of business owners who are looking for support and guidance as they too work to change their business through blogging.
  2. To explore topics and create resources that we’ve rewritten over and over again for clients and prospects. These blogs are hopefully going to allow me to share my knowledge from the last 10 years of digital marketing and empower others to better position themselves online.

How can you get involved?

The more the merrier as we jump into the quest to write 60 blogs in 60 days! Please join our Facebook Group to gain insights into what practices and tips have worked for others on this journey or write in the comments about how you’ve taken your blog to the next level. We want to hear your successes (and failures), your goals, and the actual results of this practice!

Looking forward to working by your side as we transform our businesses!

Blogging Your Business

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