Pinterest for Your Business

Did you know that there are over 70 million Pinterest users worldwide? After Facebook and Twitter, Pinterest is the 3rd most popular social networking site. The question is, what makes Pinterest stand out among the rest? How can it be beneficial to your business? If you don’t already know the ins-and-outs of using Pinterest for your business, now is a good time to get on board!

What makes Pinterest so special is that it is so new(only 4 years old!), easy to use, and generates more traffic than most other social media sites. Along with that, there is an endless amount of opportunities and marketing strategies available through Pinterest. Here are some tips on how to get started with strengthening your businesses through Pinterest!

  1. Create A Strong Business Profile: Taking time to set up your account properly is the first step to success. By accessing business.pinterest.com, you can find all the resources you need including Pin it buttons for your website, follow buttons, tools, and a Pinterest for Business Guide. It is important to be aware of what’s happening in order to establish an active profile. Keep track of who is searching your brand name, product names, and who is pinning your pins. Actively commenting on pins where you brand is mentioned is also extremely beneficial to creating a strong and active presence to your audience. It isn’t the amount of content you have that strengthens your profile, but more the quality of attention you pay to the consumer you are reaching out to.
  2. Create Boards to Represent Your Business:  Once you’ve set everything up, it’s time to create your Pinterest boards! Promote your products and services in fun, intriguing ways that makes it easy for the audience to grasp. You can do this by posting interesting facts about your business, photos relevant to your industry, and showcase your previous work to give your audience an overview of your business. Become a go-to source for information by providing infographics, training videos, tutorials, and tips from your own business as well as others. Creating boards with an ideal client in mind with easily accessible information is a crucial step to using Pinterest to help your business thrive.
  3. Use Various Tools Offered: There is a wide range of tools to use for Pinterest that can be found at the Goodies Page including Canva, PicMonkey, and Pixir(to name a few). Canva is a Graphic Design Tool that simplifies the image creating process. Canva has a variety of templates that are made specifically for Pinterest, and overall helps strengthen the images you promote through your business. PicMonkey is a photo-editor that is fun and easy for every to use. Pictures make up most of what Pinterest is, so it is important to make sure your images catch the eye of the consumer. Pixir is another extremely useful tool available for Pinterest. It is a photo editor, a screen grabber browser extension, and a photo sharing service. Taking advantage of the variety of tools available for Pinterest is a key step in strengthening your business.

 

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