Learn the exact steps we use to find keywords and phrases that will get your website ranking in 2018.
Thank you for tuning in! I’m Caitlin McDonald, co-founder of Boundless Internet Marketing Solutions and partner at the Social Speak Network. My desire is to help you reach your business goals through education and actionable advice that you can bring into your business.
This video covers the exact steps you can take to find the keywords or keyword phrases that you can rank for in your industry. Why should you care about ranking?
No, you can’t ensure that writing about one topic, using one keyword is going to transform your business. But, you can find words and phrases that may lead to a drastic increase of traffic to your website with relatively little work.
You can find phrases that are receiving a lot of searches, which don’t have as much competition as broader keywords, but still have the same search intent. This video reviews the process.
First, start with a list of the words you would like to rank for in your perfect world. As you write your list, try grouping some of the words together that are about similar topics. For example if you own a store focused on dog products, you may want to rank locally for treats, dog food, dog beds, etc. Within dog food, there may be specific brands that your clientele prefers. All these words (phrases) that relate to dog food would be grouped together.
Next, analyze your current website. Before you jump into your own keyword research, you need to understand how your current site is viewed by Google. Specifically your:
- Domain Authority (DA)
- Page Authority (PA)
Knowing these numbers will help you figure out which keywords you can compete for. To find this information, jump over to the Open Site Explorer and search for your domain. Please note, with the free account, you are allowed 3 searches per day. Unless you need to analyze hundreds of websites at once, I recommend sticking to the free tool.
After you have recorded your DA and PA you can dive into those keywords!
For this step, utilize KWFinder.com. Again, with the free tool, you are allowed 5 searches each day when you register your email address. Use your searches wisely. This tool, however, is $65/mo, so it can be well worth the subscription.
Starting with one of your meaningful keywords, search globally for the phrases individuals are using. Add any keyword that fits your intent and a Keyword Difficulty Score of under 40 (again difficulty is actually based on your own DA and PA) to a list. When you specifically click this keyword, you will be able to view the top 10 listing’s DA and PA for easy competitive comparison.
An example of when this comes in handy is if the Difficulty Score is below 40, but each of the top 10 organic listings have a higher DA and PA than your website. If may take more work to rank for this word, because though there is a lower difficulty score, the actual competitors are better positioned than your own website.
Make a list of all the keyword phrases with low competition and high searches that come up when you search for the words you originally listed. This will provide the basis for the topics you can write about on your website/blog.
After you have your list of keywords, jump over to Google to review the Related Search Results at the bottom of the first page.
Google bolds the specific words that its algorithm feels are related to the search you just did.
These are examples of additional words to include in headers and sections of your blog so Google picks up on the overall theme of your content and can better match your content with the searches of users.