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How to Use Social Media in Launching a Product

Social media gives you the opportunity to connect and engage with people with minimal effort and limited budget. If you are on the lookout for a creative means of launching your product, you might want to consider using social media.

In this article, we’ll give you a list of ways on how to use social media in launching a new product. Read on as we give you a few suggestions that will help you with your next launch.

Teaser campaign

Before the launch, try to think of creative ways that could hint your followers that something big and exciting is coming very soon. This will spark the interest of your audience.

Months before the launch, you can post random images that could be associated with your product. Also, feel free to use code names in all your updates in order to create a buzz within the online community.

Create a video

Social media provides business owners to easily connect with their target audience. Why not take advantage of this opportunity and create a video that is focused on the need you wish to address while providing a hint at the solution you wish to offer.

Create a founder’s list

Create a list of people who shows interest in your product and would want to learn more about your launch. Create a special page where you can direct these people to. On this page, consider placing an option where they can sign up for special updates.

You main goal is to gather a group of people who have shown interest on the teaser and video that you have posted. You can ask for the help of these people to spread the word about your product later on.

Behind the scenes

After creating a founder’s list, it is important to provide them something substantial that would keep them interested in your campaign. Creating a personalized video and giving them a peak of what’s happening behind the scenes will get them excited about the launch.

Encourage people to spread the word

Building a loyal fan base is one of the key advantages of social media. When the time is right, you can ask for the aid of these people and encourage them to spread the word.

The simplest and fastest way of doing this is by creating a clickable tweet. You can use ClicktoTweet to do this.

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