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Digital Marketing and Search Engine Optimization in 2018

As technology continues to evolve, it may come as no surprise that the marketplace has become increasingly digital. In an attempt to capture a growing and lucrative online marketplace, business owners are beefing up existing marketing efforts with digital marketing strategies. They are doing everything they can to keep up.

Here are 3 ways digital marketing can help grow your business.

Connects you with mobile consumers

Whether you’re managing an e-commerce business or a brick and mortar store, it is important now more than ever to have a solid online presence. According to studies, 72% of consumers are already connecting with brands through their various digital marketing channels.

Having a strong online presence makes it easier for potential customers to find you. Remember, your competitors are working hard to build an online presence. If people can’t find you online, then they are likely to come across your competition.

Generate more sales

Thanks to the internet, almost everything can be done on a smart phone. It allows you to communicate with your family and friends, keep up to date with current events, do research, and even go shopping.

In the age of digitalization, more and more people prefer to shop online than visit the local stores. After all, online shopping is more convenient. Plus, all the items your purchased will be delivered right at your doorstep. With the increasing popularity of online shopping, it is important harness the power of online marketing. Not only will it get your products and services in front of potential customers; it can also help you generate more sales.

Allows you to compete with large corporations

Not too long ago, big businesses would put up billboards and create TV commercials in the hopes of reaching their audience. While there is no denying that such methods are effective, they can be too expensive for small business owners.

With digital marketing, small business owners and marketers can get the word out about their business without having to spend a huge sum of money; thus, allowing them to compete with large corporations. Since majority of their target audience is already spending most of their time online, online marketing provides a quick and easy way to reach your target audience.

SEO Myths You Should Leave Behind in 2017

SEO is always changing and evolving. With this continuous change, a lot of marketers and business owners are left in a state of constant adaption.

Thanks to the internet and blogs, it is easier now more than ever to share information. A lot of people want to share their knowledge with others. Unfortunately, not everything you read on the internet is true. Often, false ideas and wrong information gets mixed up with facts. Because of this, a lot of myths and misconceptions remain no matter how many experts debunk them.

There are lots of misconceptions about SEO that you should know about. Here are some of the biggest SEO myths you should leave behind in 2017.

Keyword stuffing is the ultimate SEO hack

Back in the early years of search engine, people used to shove as many SEO keywords as possible onto a web page to improve SEO rankings. Using keyword in your content can get your website ranked high in search engines. But overly stuffing your content with your keyword isn’t a good thing either. If you do, your content will be perceived as spam, and your site will be penalized.

When using keywords, make sure you incorporate them as seamlessly as possible into your content. Also, make sure that the keyword density doesn’t go over 5%. Otherwise, it will be viewed as spam.

Social activity doesn’t affect SEO

Google doesn’t use social metrics such as the number of shares, likes, and followers for SEO. But that doesn’t necessarily mean that your social media efforts are useless.

Each post you make will be categorized as a page. With millions of social media posts, along with other contents published on the internet on a daily basis, not everything gets indexed by Google. But when a social media post goes viral, it triggers a signal in the Google algorithm. This puts your content in front of the right users; thus, increasing engagements and driving more traffic to your site.

Social media may not directly affect search engine rankings, but it can have significant secondary effects on your SEO.

Creating high quality content is enough to rank your website

It is true that content is king. In fact, Google rewards websites that generate valuable content regularly by giving it a higher ranking in the search engine results page.

While creating well-researched and relevant content is a great starting point, it’s not enough to get you to the first page of Google. It may be impossible for crawlers to find your content if your website isn’t optimized.

You may have a blog full of good quality content and you make it a habit to publish a new one every week, but there is no point in writing great content if no one is aware of your work.