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How to Use Content Marketing to Build Trust and Credibility

If you’re the content person for your brand, you’re probably busy creating pieces of content that aims to give out information about your products or services. You may also be focused in writing content that tell about your brand’s story. Amidst the churning out of content, have you ever stopped to think about why people choose to buy from your company? The answer is simple. It’s because they trust your company.

Whether you’re creating content for your clients, existing customers or new prospects, it is important to keep in mind that the real purpose of content marketing is to build greater levels of trust with your audience. Trust and credibility are important to win the loyalty of your customers.

Use these tips to create content that will help you enter your customer’s world and become an important part of it:

Put people first

In order to build trust and enhance your influence, you need to remember who you’re writing for. The content you create should be relevant to the people you are trying to communicate with. Know their demographics, determine your niche focus and stick with it.

Deliver high quality and relevant content to your audience on a regular basis. Overtime, people will see your brand as a trusted authority. They’ll keep coming back for more once they see you as a trustworthy source.

Be consistent

People don’t have an idea how reliable you are unless they start working with you. But by observing your activities and posting schedule, they can decide whether or not they can rely on you.

Choose your social media channels carefully and commit to being there regularly. Also, make it habit to post new content on your blog and update your site from time to time. By turning up regularly and publishing high quality and relevant contents on a regular basis, you will start to earn the confidence of your marketplace.

Interact with your audience

Newsletters, social media updates and blog posts are a great way for your audience to stay up-to-date with your business. But it’s not supposed to be a one-way communication. Find ways to interact with your audience online.

You can ask questions, encourage them to send photos of them with your products, share their stories etc. Don’t forget to respond to mentions on social media and reply to comments on your blog. Through this strategy, you’ll be able to build a relationship with your target audience. Through this relationship, they will come to trust you.

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Tips for Creating Awesome Visual Content for Social Media

In today’s mobile-driven world, producing content on a regular basis is a must in order to maintain a strong online presence. But with so many creative minds joining the social media sphere and great blogs emerging on almost a daily basis, capturing the attention of your target audience has become extremely difficult.

How do you cut through the noise and stand out in the online world? Visual content can help. Don’t believe us? Studies show that content with relevant images get 94% more views, likes and comments as compared to those without.

Here are some tips for creating awesome visual content for social media.

Customize stock photos

Stock photos have been tremendously helpful for those who don’t have a sizeable design budget and those who need them fast. But in order to stay with your brand and visual identity guidelines, it is important that you customize these photos. Plus, you wouldn’t want your audience to see the exact same photo in other sites, right? Tweak and customize stock photos to make them your own.

Use online editing tools

Creating visual content can be challenging. The good news is that you don’t have to be an expert in photo editing to create great images. There are several online editing tools like Canva, Picmonkey and RelayThat that can help you create stunning visual content that looks like it came from a professional graphic designer.

Add a call-to-action

Ideally, great visual content should eye-catching and entice people to take action. Now that you have successfully captured people’s attention, let them know what you want them to do. Do you want them to share, like or comment on your post? Or do you want them to click through your content? You can either add a call-to-action on the image, in the description or both.

Be consistent

Colors can help make your visual content pop. It can help you capture the attention of your target audience and provide amazing results. But it is also important to stay consistent with the type of visual element you use like colors.

Choose 2 to 4 colors and stick to them when creating visual content. Use it in your logo, texts, images etc. Remember, having a consistent color palette is a must.

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