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Cost-Effective Ways to Market Your Local Business Online

Decades ago, small businesses only had a few ways to market their business. They would sponsor local events, put up bill boards or print out fliers. In today’s digital era, there are several marketing opportunities out there on the web.

The internet is teeming with marketing platforms. The good news is that you don’t need to spend thousands of dollars on marketing. You just need to know where to look.

Listed below are 4 cost-effective ways to market your local business online. Use these tips to raise awareness of your products and business.

Get social

With the ever-prevading power of social media, you can easily reach a wide audience from across the globe. This can be done with just a few clicks of a button. But in order to make the most of your social media campaign, you need to build your fan base and target audience in your specific niche.

Determine which social media platform your target audience use the most, and build a strong presence there. Be active and engage with your audience. Make meaningful conversations with your fans and followers. Provide useful and relevant information. Offer advice and support. This will help you build your reputation and establish yourself as an expert in your field.

Get listed in local business sites

Before, people would look up businesses in Yellow Pages. Today, however, people will just bring out their smartphones and will find what they’re looking for in a matter of seconds. As such, it is important to have your business listed in multiple online directories. This will make it easier for potential customers to find you and increase traffic to your website.

USdirectory.com, Yellowbook, EZ Local,Yelp, and Google My Business are just some of the free listing sites your business should be on. Don’t forget to include your business name, address, phone number, email address, and website on the listing.

Have your business listed on online review sites

Local business reviews get higher rankings in search engine results. Encourage people to post authentic reviews based on their experiences with your company.

Take time to create a good listing. TripAdvisor is a great site if you’re in a travel-related field. If you’re selling services, why not list on Angie’s List? These sites give you the opportunity to reach an enormous audience of potential customers who are looking for products or services in your industry. Reading through reviews from past customers will be beneficial for consumers who are looking to make informed purchase decisions.

Create a blog

One of the best ways to promote your business online is by creating a blog. Posting high quality content on a regular basis will do wonders for your SEO efforts. It will help drive traffic to your site, develop better relationship with your target audience, and position yourself as an industry leader. It may take a while before you see results, but all your efforts will be worth it in the end.

Cost-Effective Ways to #Market Your Local Business Online | #OnlineBusinessMarketing | #DirectoryListings #BusinessListings | Where to Market Business Online

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Blogging Benefits that Will Change Your Business Forever

Blogging Benefits that Will Change Your Business Forever

Whether you’re a multi-million dollar company or just running a start-up business, blogging is an important part of your online marketing strategy. But in today’s social media marketing environment, there is some debate out there as to whether blogging is still relevant.

If you’re thinking it might be time to start blogging, but you’re not sure if it’s worth the time and effort, then we urge you to keep reading. Here are 4 blogging benefits that will change your business forever.

Boost search engine optimization

SEO is extremely important for any business operating on the web. Every time you write a blog post, more pages from your domain become indexed in search engines. This gives you another opportunity to be found by people.

Search engines don’t want to send users to abandoned websites with outdated content. By regularly publishing contents to your website, you stand a better chance of being found by your target audience.

Drive traffic to your website

Blogging is an inexpensive way to attract more potential customers and drive traffic to your website. Studies suggest that companies who blog get 67% more leads as compared to those who don’t. In order to do that, you first need to know your target audience and create contents that will be of value to them.

Position your brand as an industry leader

Blogging is especially beneficial for small businesses looking to gain credibility. Majority of people go online to because they want information. By providing fresh, valuable information in your blog posts, you can build trust and clout within your industry. Over time, people will come to you for informative, helpful content and will be seen as an industry leader.

Convert traffic into customers

Now that you have captured the attention of your target audience, you want them to keep coming back to your site. To do that, you need to provide them with fresh, interesting and informative content on a regular basis. Once you have built an audience of loyal and trusting readers, it will be a lot easier to sell to them. In fact, studies show that 67% of American buyers have made a purchase based on blog posts.